First, the development of in-depth tourism to grasp several issues
Over the years, when developing tourism, all localities have been thinking about "how to retain tourists". Obviously, a single sightseeing tour is limited to tapping the consumption potential of tourists, while in-depth tourism creates space for attracting diverse tourists and high-end tourists. It broadens the field of tourism consumption, from basic transportation, accommodation and sightseeing to shopping, leisure and entertainment, and its significance of improving tourism efficiency is self-evident.
As far as tourism management departments and tourists are concerned, they should pay more attention to the development of in-depth tourism while seeing the huge economic benefits brought by in-depth tourism, which puts forward new and higher-level requirements for tourism products and services. If we ignore these and do not pay attention to the overall improvement of internal quality and external service, then in-depth tourism will only become a propaganda slogan and a trick to attract tourists, and in-depth tourism will inevitably be impossible. From a practical point of view, improving the level of tourism products and services involves all aspects of work, but three aspects are more prominent.
First, we should dig deeper and highlight cultural characteristics. Cultural differences are the most attractive to tourists. In-depth tourism is cultural tourism, which depends on culture, and culture is a kind of excavation, display and promotion of culture. In the process of tourism, it is a problem that must be paid attention to in order to let guests fully experience the differences of local cultures, and to let guests fully feel the humanistic care, rich content and profound connotation of different cultures, which requires making more fuss in all aspects, not just in the development of scenic spots.
Second, strive to improve the spiritual satisfaction of tourists. In-depth tourism is an intellectual and value-oriented tourism, which can bring visitors a truly exciting experience. The difference between it and sightseeing is that it can provide high-quality tourism services for tourists and has strong local participation. Guests have a corresponding degree of participation, even a great degree of participation, in the process of traveling, which can realize in-depth experience, so that tourists can experience the humanistic nature with local characteristics as much as possible and feel the happiness brought by it. Therefore, the services provided to tourists should be more personalized and pay more attention to tourists' inner experience and spiritual satisfaction.
Third, we must change the way to stimulate consumption. How to stimulate tourism consumption is a realistic problem. At present, traditional sightseeing focuses more on stimulating consumption by guiding tourists into shopping stores and buying local products and souvenirs, and the fun of tourism is divided by shopping. For tourists, such consumption is a kind of passive consumption, and most tourists are quite resistant to it, and some even affect the image of the whole tourist destination. Therefore, in the process of designing in-depth tourism products, creating in-depth consumption patterns should be regarded as an important content. By constantly designing colorful tourism products, we can stimulate tourists' enthusiasm for participation, make consumption and tourism form an organic whole as much as possible, and let tourists have the desire to take the initiative to consume.
Second, the three dimensions of deep travel
In-depth tourism is not only reflected in the time dimension and space dimension, but also in the substantive content above the concept of time and space. In this way, the tourist area suitable for in-depth tourism should meet three dimensions: first, sufficient time, second, deep space, and third, rich content. The three are indispensable and interdependent.
1. Time extended the travel time.
The so-called abundant travel time requires a calm mind and takes in-depth travel as a way of life. For time, we are used to saying that "time is benefit", but for in-depth tourism, time should not be an important element for tourists. The important thing is to slow down and save your strength. Its benefits are embodied in self-cultivation, which is spiritual, late and long-term.
Of course, for suppliers of tourism products, there is still a concept of interest. From online to offline, from tourism to related industries, the time of leaving tourists is equivalent to increasing income. Playing in the tourist area for 3 hours means that tourists have to eat a meal, and their income is twice as much as the ticket value; Six hours means that tourists have to stay for one night, and their income will triple from the ticket value.
In-depth tourism can change the benefit growth from addition to multiplication, that is, the benefit is generated outside the ticket. For tourist areas, tickets are not as good as seats and seats are not as good as beds. Of course, tickets only refer to tickets. Tickets are incompatible with leisure tourists in pleasure, at least they are blocked. Unlimited travel is a spiritual liberation and release for tourists. Seats are for tourists to stop and rest, sit down, eat, drink and have fun during the tour; A bed means living here and making it a temporary home. This is not only a tourist experience, but also a real life and even a spiritual destination. The benefits of this life-based tourism consumption can be imagined.
Disneyland, which is famous for its in-depth tourism, once made a tourist named Colleen from the south of France sigh after playing in the European Disneyland with her husband and three children for three days: "It is a bottomless pit. Everywhere we go, there are always children clamoring to buy things. " Although this is a complaint from tourists, it reflects the temptation of in-depth tourism from another side. B&B tourism, which has emerged in recent years, is also a typical format of this kind of in-depth tourism.
2. Space expands the width of tourism.
Space has depth requirements. As for tourism space, regionally speaking, there is a problem of cross-border alliance, regional alliance and global tourism. From the industrial point of view, it is a problem of industrial integration and development in scenic spots; For tourist areas, in many aspects of the bearing capacity of scenic spots, it is not only to meet the space, facilities and ecological bearing capacity, but more importantly, to uphold the people-oriented concept and meet the psychological bearing capacity and social bearing capacity of tourists on the premise of ensuring personal safety.
For cross-border tourism and surrounding tourism, China has promoted the "Belt and Road" strategic plan for tourism cooperation and development and the "Tea Road" between China, Russia and Mongolia. For cross-regional tourism, such as: Zhejiang, Fujian, Anhui and Jiangxi tourism economic circle, Guangdong, Hong Kong and Macao tourism economic circle, three provinces and eight cities to promote the integration of Shaanxi, Gansu, Ningxia and Mongolia tourism. For global tourism, such as Luanchuan in Henan and Hanzhong in Shaanxi. This involves a series of problems such as tourism industry+,city+scenic spot, city+country, people+customers+business+politics.
The most closely related to the tourist area is the design of tourist routes. From the external traffic to the internal trails in the scenic spot, there is an overall planning and layout, which not only attracts people, but also retains people.
3. Content enriches the thickness of tourism.
For tourism content, we must first have a complete and unique product system, and there are more projects and activities involving "eating, living, traveling, shopping and entertainment" and "business, raising, learning, leisure, affection and strangeness". Only when the contents of tourism projects are rich and varied will tourists have more interest, experience and taste.
Tourism destinations should make full use of cultural connotation and transform the advantages of cultural resources into the advantages of tourism economy. It is necessary to enrich tourism content, closely focus on the six elements of tourism, enrich cultural connotation, increase interactive projects and extend the tourism industry chain. It is also necessary to arrange rich and colorful folk customs and folk customs with strong local characteristics reasonably, so as to ensure the participation of tourists, the combination of dynamic and static, and the retention of people and guests, add more cultural elements to tourism projects, improve the cultural added value of tourism, and truly realize the upgrade from "sightseeing" to "experience" and then to "staying".
In-depth tourism content experience can be summarized as follows: sightseeing is king, vacation is king, service is king, leisure is king, entertainment is king, interaction is king, ecology is king, health care is king, products are king and industry is king.
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