1. Fierce brand competition: Tieguanyin has many brands and fierce competition. Brands constantly compete for market share through marketing means, such as sponsoring celebrities, participating in exhibitions at home and abroad, and launching new varieties.
2. The price fluctuates greatly: The price of Tieguanyin is influenced by many factors, such as the place of origin, quality and sales channels. Prices in the market vary greatly, ranging from tens of yuan to several thousand yuan. Consumers demand higher quality, and price is not the only determinant.
3. Steady growth of market demand: With the improvement of consumers' living standards and increasing concern for health, Tieguanyin is favored by consumers because of its health care value. With the increasing market demand, health tea has become a new trend.
4. Product structure is gradually optimized: the product structure of Tieguanyin market is gradually optimized, and the number of imported Tieguanyin is increasing, which meets the diversified needs of consumers.
5. Online and offline parallel sales: With the development of Internet technology, more and more Tieguanyin brands open up sales channels through e-commerce platforms and offline stores. Consumers can easily buy their favorite Tieguanyin products at home, and they can also enjoy tea tasting service in the store.
Generally speaking, the Tieguanyin market of 202 1 shows a steady growth trend. In the future, Tieguanyin market will face more fierce competition, and brands, prices and channels need to pay more attention to the needs of consumers. Tieguanyin enterprises need to strengthen their own strength and improve product quality in order to stabilize their brand position and maintain market competitiveness.