So what new species have appeared on the market recently?

(1) the concept of new species

In fact, every era will not hinder innovation and the emergence of new species. Simply put, the commercial essence of new species is to promote the better connection between people and everything, create new brands or new categories with innovative genes, and have high growth potential in new commercial formats.

Are completely new species easy to succeed?

(2) examples of new species

As health care is getting younger and younger, brands have seized this wave of consumption trends and made frequent efforts in health care, such as "staying up late with water" necessary for night owls, "scraping oil and water" sought by people who care for health, Chinese-style health coffee with Chinese medicine and coffee, and "menstrual hot drink" customized for women, which has become a new species in the market and won the favor of a large number of consumers, and once became a big brand among online celebrities.

③ Reasons for the success of new species

With the disappearance of demographic dividend, under the qualitative environment of stock game, the role of brand becomes more important, and public dividend becomes the most important productivity. Therefore, many brands are eager to introduce new varieties to meet market demand.

The "new species" should not only establish brand differentiation competition in concept, reach emotional appeal with consumers, enhance brand value perception and expectation, but also reduce the communication cost with consumers in marketing, so that consumers can spontaneously consume and forward to the circle and become traffic carriers. Of course, in terms of products, it must be truly implemented.