The first popular science animated short film of grain and oil in China, Qi Mai Mai and Lu Guo Guo, was released in Beijing. This series of short films was jointly planned and launched by Shandong Grain and Material Reserve Bureau and People's Video. By shaping the animation IP image of Qilu Grain and Oil, the popular science knowledge of grain and oil was conveyed in a relaxed and humorous way, which promoted the deep integration of "animation IP+ grain industry". Party secretary and director of Shandong Grain and Material Reserve Bureau, member of editorial board of People's Daily and general manager of People's Video attended the release ceremony.

As the first popular science animated short film about grain and oil in China, the story background of Mai and Luguoguo is set in Shandong, which has a long history of farming. The protagonists Xiaoyou and the One Bean meet the crop spirits "Maiqimai" and "Luguoguo" who live in Qilu town, thus opening a fantastic experience. The theme of the short film is agricultural history, intangible culture, planting, increasing production, raw grain processing and eating, etc., which highlights the concern about food security and makes the concept of "saving food and opposing waste" deeply rooted in the hearts of the people.

It is worth noting that this animated short film, as an attempt to "break the circle" of Qilu grain and oil brand, is based on the concept of "animated IP+ grain industry" under the new communication background of mobility, visualization and intelligence, and spreads and displays Qilu grain and oil brand with the organic integration of people, raw materials, technology and products. The short film *** 10 will be premiered on People's Daily, and Tencent Video and other platforms will also be pushed simultaneously. As the central key news website, People's Daily Online has focused on the development strategy of "content technology" and topics such as "food security" and "agricultural development" in recent years. This "strong alliance" is a powerful measure for Qilu Grain and Oil to convey the concept of food security and brand building.

At the press conference, Wang Weihua, Party Secretary and Director of Shandong Grain and Material Reserve Bureau, said that Shandong Province, as a major province of grain production, circulation, processing and transformation, has been leading the national grain industry economy for many years. In recent years, the bureau has made great efforts to implement the "Fine Grain Project" and build the brand of "Qilu Grain and Oil". Wang Weihua said that the popular science animation Qilu Grain and Oil planned by People's Video is another brand-new cross-border attempt to build a brand. The series of short films shows the brand connotation of "Qilu Grain and Oil": "The fertile Shandong Plain breeds healthy and safe good ingredients, and the simple Shandong people process reliable good grain and oil products."