Some people say that there are three key conditions for opening a store: "The first is the location; The second is location; The third is location. " It can be seen that the development of the store has a far-reaching impact on the successful operation in the future. Alliance leaders and franchisees need to work closely together, comprehensively think about and formulate the store opening strategy, and formulate and implement the store opening plan in the most effective way, including market analysis, business circle investigation, site selection, decoration, opening preparation and opening. All equipment, devices and articles should also be ready within the specified time. In order to strive for the fastest and highest economic benefits.

Second, the process

Market analysis-business circle investigation-site selection-decoration-opening preparation-opening.

Analysis:

1. The consumption of pedicure shops is mainly frequented by people with health awareness. Therefore, there is no need to be harsh on the downtown area that overemphasizes the flow of people, but it is of practical significance to be close to larger and more upscale residential areas.

2. The traffic is still good.

3. The comprehensive store should be operated according to local conditions.

Site selection:

Opening a shop is a very popular investment and financial management method at present. Indeed, if you open your own shop as a boss, if your business situation is ideal, you can not only effectively preserve and increase your property, but also gain a sense of accomplishment psychologically. Therefore, more and more people pay attention to and participate in opening stores. If you want to open a store, you have to consider the problem of choosing a store. Experts have pointed out that finding an ideal storefront means that your business is half done. It is no exaggeration to say that opening a shop is different from running a factory and a company. The retail-oriented business model determines that the choice of its stores is very important, which often directly determines the success or failure of the business. So how can we choose the ideal store? If you plan to open a store, you may wish to refer to the following practices-

Step 1: Choose a good location and store.

When choosing a business location, we should grasp the following points:

Grasping the principle of "passenger flow" or "capital flow" to open a shop in a bustling and crowded area, the probability of success is often much higher than that in ordinary areas, because the endless stream of people is a potential source of tourists. As long as the goods or services you sell can meet the needs of consumers, you will certainly have good performance. The areas with large passenger flow are ① the commercial center of the town (that is, what we usually call "urban area"); (2) Near the station (including the train station, long-distance bus station, passenger ferry terminal, and the starting point and end point of the bus); ③ Hospital entrance (large hospitals with inpatient departments are preferred); 4 school gate; 5 popular tourist attractions; ⑥ At the entrance of a large wholesale market.

Paying attention to choosing the right business location is closely related to the business content and potential customer base, and all walks of life have different characteristics and consumers. Prime location is not the only choice. Some shops are not as good as those in relatively remote areas, such as small shops selling oil, salt, sauce and vinegar. Opening a business in a residential area is definitely better than downtown. Another example is a stationery store, which is obviously not as ideal as a cultural and educational area in a prime location. Therefore, we must determine the best place to open a shop and choose the right storefront according to different business industries and projects. The more lively the place, the better. The key is to be suitable.

Step 2: Do further investigation.

After the initial selection of the location of the store, further comprehensive investigation is needed, and after some investigation and analysis of the relevant situation, it can be decided whether to finally decide here. Mainly from the situation of the store itself, the competition in the same industry and the passenger flow.

Step 3: Get your favorite store as soon as possible.

Once you find the ideal store, you must make a decisive decision and win the desired store as soon as possible. Otherwise, sleeping is likely to be preempted by others because of your momentary hesitation, leading to missed opportunities. How to win the store? Negotiations are naturally crucial.

Talking about the rental price of opening a shop, rent is often the biggest fixed cost. Before negotiating with the landlord, you should first have a score in mind and set an acceptable highest price. The price must be: ① You think you can definitely afford it. In particular, it is necessary to pay off the rent for several years at one time to see if you have the ability to pay; 2 budget, it is estimated that there is money to earn; (3) To inquire about similar facades nearby, the prices are basically the same, which is more reasonable. Then, based on this self-set maximum rent price, it will be easier to succeed by comparing the rent price given by the landlord and negotiating the price after weighing.

There are many ways to pay rent, the most common ones are monthly settlement, regular payment and one-time payment. If the landlord wants to share a certain percentage of profits according to your business situation in addition to the fixed monthly rent, you can settle the accounts on a monthly basis, so that it can be settled in time without increasing the calculation difficulty for a long time, and both parties are satisfied; Some facades set the rent for one or two years, and then renew it, which often increases year by year according to a certain proportion. In this case, the best way to pay the rent is to pay it once every six months or once a year, so that once there is a new store or a job-hopping intention, the deposit will not be lost; Other stores are rented for a long time, and the rent is 10 to 20 years. If you have enough money and are optimistic about the store you have chosen, you can also pay the rent of 10 to 20 years in one lump sum, which will not only avoid worrying that the facade will be poached by others at a high price, but also save a lot of rent, because in the long run, the facade rent will generally rise.

Talk about additional conditions and negotiate with the landlord. Besides talking about rent, you should also pay attention to the relevant additional conditions, which can also save you a lot of money.

Third, the cost budget

Budget (invest about 2,000 yuan in market analysis and research, and pay store rent for 6 months in advance, 3,000 yuan/month, totaling 65,438 yuan+08,000 yuan, totaling 20,000 yuan).

Decoration: A, lamps and equipment 1000 yuan, interior decoration 3600 yuan (about 20 square meters).

Fourth, summarize and analyze the operation effect in stages.

A) After one year's operation, the investment cost is basically recovered, the monthly income is 65,438+0,000 yuan (the total annual business is 654,380+0.2 million yuan, excluding the operating cost (not detailed here because of different product discount rates), the gross profit is 60,000 yuan, and the annual expenses are:

1. Store rent: 3000 yuan/month * 12=36000 yuan/year.

Two. Employee's salary: 1 (front desk record) 1000 yuan/month * 65438+February * 1 = 12000 yuan, commission: 3600 yuan/year. Total commission salary:156,000 yuan.

Three. Industrial and commercial taxation, etc. : 1800 yuan/year.

Four. Water, electricity and telephone charges: 500 yuan/month * 65438+February =6000 yuan/year.

Verb (abbreviation of verb) Advertising investment: 2000 yuan/year.

To sum up, the annual expense is 25,400 yuan, and the annual net profit is 6-2,540 yuan = 34,600 yuan.

Four, store management and staff training:

In order to maintain sustainable competitiveness and viability, we should establish a set of formal, scientific and perfect store management system. At the same time, we should also invest a certain proportion of funds to train employees.

Verb (abbreviation of verb) apply for a business license

You must apply for relevant licenses before opening a store, otherwise it belongs to unlicensed operation. There are two kinds of applications for licenses: one is to apply for a company license, which is issued by the industrial and commercial bureau; The other is small capital, which only needs to be registered as a profit-making enterprise and issued by the local county and city industry and commerce. Most shops can only register for-profit enterprises because of lack of funds. In addition, you must apply to the tax authorities for a unified invoice, unless it is allowed to be exempted from using a unified invoice, it must be handled.

In addition to applying for a business license, if you want the signboard hung in your shop not to be abused by others, and if you want to use it for your own use, you must also apply to the Industrial and Commercial Bureau for registration of service marks. The name of the signboard hanging in front of the store can have its own special design besides the name, text or pattern. This kind of non-commodity text and image is called service seal. It is different from the name of the company or enterprise you applied for, and their names may be different.

Therefore, if you don't want your future gold-lettered signboard to be stolen, you must register your service badge first. Whether applying for a company, line number or registering a service badge, you can entrust an agency to handle it.