As an obstacle to the professional development of beauty instructors, the beauty industry is undoubtedly a trend industry and a sustainable service industry. As a result, more and more people want to engage in this profession, but many skills are insufficient. Let's take a look at the obstacles to the career development of beauty instructors.
Career development obstacles of beauty instructors 1 1. I don't know myself.
There is an old saying in China: He who knows others is wise, and he who knows himself is wise. However, in our actual market operation, there are too many beauty instructors who don't know themselves, don't systematically analyze themselves, don't have a clear understanding of themselves, and don't have a clear plan for their career and career. As a result, at a certain stage of development, many American directors are confused, and an inexplicable sense of fatigue will come to mind, hesitating in the face of opportunities, or giving up a promising job because of too much pursuit of change.
Second, age panic disorder.
Recently, age-related panic disorder has spread in beauty guides. With the growth of age, the idea of having a boyfriend get married will flash in my mind. Because beauty instructors are related to their age, most of them are women under 35 years old, and they are worried that the recruitment information of marriage and love will be excluded, which makes many beauty instructors have age panic.
Third, psychological fatigue.
In fact, I was very happy when I first started to be an American director. I was as beautiful as others and thought I could travel at public expense. With the increase of experience, the freshness of professional beauty guides to work gradually decreases. Often faced with the repayment task of the company and the tedious service of the beauty salon, many people will feel inexplicably tired. This kind of psychological fatigue reduces work efficiency and weakens the competitiveness of beauty instructors in the future development.
Fourth, the loneliness of business trip.
A senior executive of a big American company once said to me, "I have everything except friends and happiness;" I'm not afraid of anything but loneliness. "This is indeed the price paid by many modern people in order to obtain material wealth. No wonder now it is said that to succeed, you need to be able to withstand loneliness and temptation. Whether you are a professional beauty director or a full-time wife, you may have felt this way.
Although life and work are busy and tense, once we stop being busy, in the middle of the night, we will have a desire to tell people about our troubles, fantasies and emotions. However, it is difficult to find a reliable, patient and listening audience. In a fiercely competitive society and busy life, it is difficult for people to know each other and love each other, making people feel that their bodies exist in modern cities, but their hearts are stranded in barren deserts.
Fifth, lack of confidence.
Most of the beauty instructors are girls, and the self-confidence performance of professional needs and fragile nature form a contradiction in character. Every day, many American directors can't help but doubt their own abilities in the face of savvy consumers and tricky dealers. This is largely due to their lack of self-confidence, which consumes too much energy and time, weakens their motivation to pursue success and affects their work efficiency.
Sixth, the goal lingers
Many artistic directors love to compare with others and always feel that they are inferior to others everywhere. This kind of interference from the heart makes it easy for professional art directors to be moved by external goals. In fact, the choice of goal is an American director's attitude towards value, and the attitude of choice will be the source of national strength. Only by carefully analyzing the dedicated and eternal faith and success can we strengthen our faith and sublimate our life.
Seven, the knowledge update is not fast.
As I said just now, the beauty industry involves a wide range of comprehensive knowledge, including dermatology, nutrition, Chinese medicine, health care, psychology, communication and so on. This requires constant summary and study, and extensive reading to enrich theoretical knowledge. However, it seems that most beauty instructors don't like reading these books, which is also the end point of many beauty instructors' development.
Eight, the occupation understanding is not clear.
I often hear some American directors say how much money to do, or I can't get the salary of a certain position. In fact, the beauty industry has paid more attention to the all-round development of American directors since its development, and the competition among enterprises has reduced the profit margin. Maybe an American director needs to wear several hats. In the past, dealers had to send an American tour guide and a regional manager. American guides are responsible for product and technology training, and regional managers assist in market development and dunning.
Up to now, dealers have basically sent an American guide. The American guide should not only train product technology, but also assist in negotiation and meeting preparation, complete the company's payment every month, and even give lectures at some small meetings. The transformation of the beauty industry from a single technical type to a versatile type is an inevitable and advanced process, and it is also an important transformation process of beauty shopping guide.
Nine, insufficient wages
The beauty industry is one of the industries that receive the most training. The development of beauty industry is almost inseparable from education and training. It is the particularity of the industry that makes me personally train the beauty industry for hundreds of times. Under the formal training system, some concepts of American directors are more advanced, especially in the concept of consumption, which often leads customers to spend money. Women just want to be better to themselves, and you don't spend money for you.
While instilling this concept into customers, it also invisibly forms this consumption concept for itself. The luxurious life of some rich people also strongly stimulates beauty instructors from all aspects, leading to an increase in consumer desire and attention to famous brands such as buying clothes. Many beautiful tour guides use better mobile phones than company bosses. After all, in this kind of work with limited salary, the sense of superiority as a middle-aged beauty tour guide is gradually lost, and the psychology of being content with the status quo is also unbalanced. Living in such a prosperous city, I am deeply impressed by its material civilization and modern atmosphere. As a wage earner who accounts for the vast majority of beauty instructors, I often feel that my salary is lacking and my pocket is very tight.
Catatonia
Beauty tutor is the backbone of the company, the organizational, business and technical backbone of beauty enterprises, and an important role connecting the preceding with the following. They take part in many social activities and are busy for their career and future. They are the busiest and most diligent people. We must also compete in the criss-crossing interpersonal relationships such as superiors, colleagues, in-laws and families. They are under great pressure and have a fast pace of work and life. Many social and psychological factors often make them in a certain state of tension, thus affecting the body and mind of beautiful tour guides.
Obstacles to the career development of beauty instructors II. The prospect of beauty instructors
First, the beauty salon sales management
Requirements: 2~3 years industry experience, open mind, and have certain team management, communication and organizational skills. Experience in developing market and expanding customers is preferred. At the same time, you need to love marketing and have the ability to independently plan various promotional activities in beauty salons. This career cycle is about 10 years old, preferably 25 to 35 years old.
Suggested positions: regional manager, department head, marketing manager, middle management position.
Career development analysis: This is the easiest and most common career development direction. Some beauty companies promote middle managers mostly from outstanding beauty instructors. They have been working in marketing outlets all over the country for a long time and are familiar with the first-line sales in the beauty industry. If you make achievements in middle management positions, then the positions of marketing director and sales vice president in the later period are not dreams. However, this kind of post requires high pressure tolerance, strong psychological tolerance and indomitable and positive pioneering spirit.
Second, train lecturers.
Requirements: Training lecturers have certain requirements for academic qualifications, technical secondary school education or above is preferred, and at the same time, they are required to be above average in image and temperament, good in eloquence and have certain Putonghua ability. Have a solid knowledge of beauty care, beauty technology, sales skills, beauty salon store management, etc. Of course, if one aspect is particularly outstanding, you can also be a professional training lecturer. For example, lecturers can also be trained through professional methods and theoretical knowledge, but the employment of professional lecturers is relatively narrow. You can take the outstanding courses as a stepping stone, train others to learn by themselves again and again, and finally grow into a comprehensive training lecturer. Career cycle, who trains lecturers in the beauty industry, is about ten years old, preferably 28-38 years old.
Suggested positions: training lecturer, head of training department, teacher of training institution, etc.
Career development analysis: the beauty industry generally pays more attention to training. Whether it is related to beauty training institutions or internal training of enterprises, or the training of franchisees by franchise chains, the position of training lecturer is indispensable. It can be said that the gold medal training lecturer is the "fragrant cake" of the beauty industry. However, the training of lecturers requires higher personal education, professional ability, eloquence and personal image, and most people can't do this job.
Third, the beauty shop manager
Requirements: The beauty shop manager is mainly responsible for the operation and management of a store, including employee management, customer management, beauty shop marketing planning, employee training, etc. , high requirements for personal comprehensive management. Must have certain team management ability, human resource management ability, good communication and organization ability, good emotional intelligence and market industry insight. It can be said that a qualified manager is more demanding than a beauty salon owner. Career cycle, the manager of the beauty shop, and career cycle are relatively long, which can be said to be a career suitable for life.
Career development analysis: In some well-known chain beauty salons, especially some high-end beauty clubs, the working environment and treatment of beauty shop managers are very generous. Store management is a relatively trivial and meticulous work, from design to beauty salon management. If it is done well, its career prospects and legal space are enormous. If you want to further improve, I suggest developing towards professional managers.
Fourth, the beauty salon owner.
Requirements: Have certain experience in the beauty industry, have a certain economic foundation, and have the ideal and determination to start a business. These points are indispensable. Being the owner of a beauty salon is the road that many beauty instructors are willing to choose, because starting their own business is more free and more fulfilling than working for others. There is no time limit for being a beauty salon owner, and the working age is suitable for life.
Career development analysis: opening a beauty salon of your own can be said to be not only the ideal of a beauty instructor, but also something that many practitioners in the beauty industry want to do, whether they are grass-roots employees or senior managers. Opening a beauty salon has less investment, large profit margin and low risk. Nowadays, the beauty industry investment industry is a hot investment project. However, it is suggested that friends who want to start their own businesses must do a good job in the positioning of beauty salons in the early stage, carefully choose the store address of beauty salons, and it is best to choose franchise chain brands like Pritisha.