From an organizational point of view, MLM organizers promise to give high returns to participants and develop others to join.

Participants will introduce and develop others to join in the same way, thus forming an MLM network with close links between the upper and lower lines; From the payment method, the organizer calculates and pays the remuneration according to the number of participants' off-line development, or pays the remuneration according to the sales performance of participants' off-line development, forming a "money chain" of pyramid schemes;

From the point of view of sales methods, MLM is multi-level online sales, which is different from single-level sales of direct sales (that is, salesmen sell goods directly to final consumers);

From the perspective of business purposes, pyramid selling is not aimed at selling goods, but at developing the number of people.

Cheating money is the ultimate goal.