Since 1986, he has held important positions in companies such as Coca-Cola, Dane Food, Nongfu Spring and Weixin Food. From regional director to national marketing manager, from assistant to executive general manager, we have experienced many battles and achieved fruitful results.
In the marketing practice of 19, innovative marketing thinking was used and great success was achieved: the "Coca-Cola" Shandong marketing network was built within one month; In four months, the business increased by 50%, and there was no record of dormant account. With an initial investment of only $700,000, Daen Enterprise has achieved superhuman performance in the industry with the fastest growth rate, the highest return on investment, the least market investment and the least dormant account, making Daen's sales exceed 1 100 million yuan and profits exceed150,000 yuan in one year, becoming the second strongest manufacturer of similar products in China, and being praised as "Daen phenomenon" by the media.
In Yangshengtang, it wrote a new chapter and conquered the most difficult Shanghai market in China in two months, making Nongfu Spring the only foreign drinking water brand based in Shanghai at that time. After joining prestige, the company has made remarkable achievements: turning losses into profits in one year, and the company has no dead debts. 1999 entered the national top 5 in the same industry/kloc-0, and its profit increased by more than 100% every year. Successfully planned the first case of "Brand Intangible Assets Mortgage Loan" in provincial capital cities of China, and dozens of articles were reported by Zhejiang Economic News, qianjiang evening news and other national media. Students who have attended classes generally report that "it is one of the best trainings I have heard so far".
I broke through the customs alone and will travel all over the country in three months to establish a national marketing network. In enterprise management, we bring out an "iron army" with both ideas and skills by rigorous and meticulous coach management! Because of their different backgrounds, they are good at integrating the systematic marketing concepts of international companies with the characteristics of local enterprises in China. Although many cases of international companies are good, they may not be suitable for local enterprises in China. The performance of enterprise training and counseling strongly advocates: spending small money to do big things is the real marketing!
I have done professional training and counseling or served as a consultant for hundreds of well-known enterprises at home and abroad, which has been well received, and the satisfaction of students is over 90% every time! Vivid cases of personal experience, sparks of wisdom and passionate language are touching, touching and shocking! Student feedback is the most practical and best training I have ever heard! For training, "the theory is worthless, and the specific method is valuable; The purpose is not valuable, and the specific means are valuable; Knowledge is not valuable, but specific cases are valuable-because it is operable. " After being awarded the title of "Outstanding Marketer in China" in 2000, at the first China International Marketing Festival in 2002, the representatives of New Fighting School were awarded the title of "Top Ten Outstanding Marketers in China" and "Manager China Business MVP Gold Award in 2003-2004".
He has profound attainments and unique style in winning mentality, team competitiveness, sales negotiation, sales management, integrated marketing planning, corporate culture construction, corporate market strategy diagnosis and so on. He is also good at organically combining the art of war theory with marketing practice, and is unique and has achieved great success in actual combat. The reason why we can achieve great success is that we are good at integrating the systematic marketing ideas of international companies with the characteristics of local enterprises in China, instead of sticking to conventional marketing ideas.
More than ten years of rich practical management experience, profound theoretical foundation, keen, innovative, pragmatic and efficient, coupled with wonderful and vivid speech skills, form the biggest feature of the course.