The cause of the incident should start with the Announcement on Rectifying the Illegal Distribution Mode issued by Tencent in February this year. The above announcement shows that Tencent has blocked the WeChat business, which adopts a three-level distribution (MLM) model. WeChat related people also told Southern Metropolis Daily, "The (announcement) mentioned here is mainly the multi-level distribution in the official account of WeChat. Once such an account is found, it will be permanently sealed. "
It is understood that after the announcement of Tencent, a large number of illegal accounts were blocked at that time. Why do these traditional businesses think that this WeChat business called "Cloud at Fingertips" should also be "sealed"? Is it a partner of Tencent? Since then, the National Business Daily reporter asked Tencent officials why "the cloud is at your fingertips" can continue to operate, and whether WeChat business is a related partner of Tencent. The latter only said that "the cloud at the fingertips is not the WeChat business of WeChat cooperation."
Earlier, Tencent told the National Business Daily that "WeChat is a way of life, and users have the right to choose their own way of using WeChat, but only if it is legal and compliant. We encourage the promotion of the WeChat store system officially operated by WeChat. However, in violation of relevant laws and WeChat user agreements, WeChat will resolutely crack down on rights holders. "
According to the introduction of the above-mentioned traditional merchants, on February 2 1 this year, several WeChat businesses that they were concerned about and prepared to settle in were blocked by Tencent for being suspected of multi-level distribution mode. Among them, the WeChat business named "Hong Kong Runxiang Jujube Health Pavilion" has been selling red dates through multi-level distribution before it was closed, with a monthly flow of 10 million yuan; Another cloud of WeChat, which claimed to be WeChat Mall, began to attract investment at the fingertips.
A few days ago, the reporter paid attention to "the cloud is at your fingertips" and found that its main body is Guangzhou Yunzai fingertip e-commerce Co., Ltd., and its business scope is comprehensive shopping malls. The information pushed by it shows that "(the marketing of cloud at the fingertips is) a brand-new business model, and consumers are upgraded to consumers. From decentralization to alliance, Cloud is committed to building a shopping platform for all-people e-commerce and vertical e-commerce at the fingertips. Realize the business myth of creating wealth through consumption! "
According to the above-mentioned traditional merchants, the marketing model of "Cloud at Fingertips" is that as long as WeChat users share the link of "Cloud at Fingertips" and are concerned by others, users who share the link can become members of "Cloud at Fingertips". In addition, people who pay attention to the link can buy anything in the business, and the sharer can get 40% of the consumption profit; At the same time, members can develop agents. Friends with lower membership levels can get 10% profit from the second to sixth grades, and 8% profit from the seventh to eighth grades.
A few days ago, the reporter called the customer service number announced by "Cloud at Fingertips" to verify the above business statement, but the customer service line was busy and could not be verified.
At present, when searching for "cloud at your fingertips" on the Internet, there will be many netizens discussing the WeChat business, and one post has been viewed 15358 times.
A netizen named fujie62 1009 said in the message area at the bottom of the post that WeChat business is product-centric, and what the cloud advocates at your fingertips is to let you lock in others and develop the hierarchical relationship of agents, which has violated the original intention of WeChat business development. Another netizen named bb39746 said, "The things I bought on February 201May1March 1 1 have not been delivered."
As of press time, "the cloud is at your fingertips" is still in normal operation. On April 9th, the official investment announcement was released, and the reading volume exceeded 100000+.