In many rural areas, money is earned in these two months before and after the Spring Festival, and only in these two months of the year. The rest of the time is Buddhist.
In many short-term Spring Festival couplets, selling couplets is actually a very profitable small business.
Although the retail price of couplets is not high, they are small profits but quick turnover. After all, they are something that everyone wants to buy during the Spring Festival. If you do it well, it is not difficult to earn thousands of dollars a day.
And the profit of Spring Festival couplets is also very high. The wholesale price of most Spring Festival couplets is 34 cents, but the retail price can be between two yuan and three yuan. This shows that its profit margin is huge.
The most important thing is no risk and low cost. Spring Festival couplets are not sold out, and they can be sold every other year. There is no saying that they are out of date.
So today Xiaoxue will share with you a case of selling Spring Festival couplets. The dry goods are full, which may bring some thoughts to friends who want to sell Spring Festival couplets.
After 90, young people sell couplets.
Earn tens of thousands of yuan a month
As of last year, Jiang Jun, a post-90s boy, has been selling Spring Festival couplets for five years. His hometown is in a central county with a population of 200W+.
Buying candy to offer sacrifices to stoves and pasting Spring Festival couplets are the standard procedures for local families to celebrate the New Year, so the market is still very large.
Jiang Jun of 20 15 was still a shy boy (a freshman at that time). Because the winter vacation was boring, he started the Spring Festival couplets business.
When selling Spring Festival couplets in the first year, because it was highly similar to other stalls, not only did it not make much money in the first year, but it left a lot of goods.
Afterwards, it was found that every stall was picked up in the same wholesale street, so no matter how low the price was, the customer would still pay a very low price, and it was not surprising that it failed.
So in the second year, Jiang Jun decided to carry out differentiated management and take a diversified route.
Here's what he did:
Step 1: Take some goods locally, and take some goods from 1688, so as to eliminate the same goods from the source.
Step 2: Buy window grilles, Chinese knots, red envelopes, zodiac mascots, plush toys, etc. Hang them all in the wind and fly.
Step 3: Play songs there with a laptop to create an atmosphere and attract people to stop and watch. When no one is around, Jiang Jun plays games. In this way, the advantages suddenly stand out.
Step 4: Support sales. Many people may only take a fancy to one thing, but after Jiang Jun's recommendation, they often sell it with other things, but the price will be slightly discounted.
Guests feel cheap and will be happy to buy others. In this way, Chiang Kai-shek's turnover increased and his profits increased. If the guest is happy, he is happy, which is a good way to win.
Through these four ways, the effect is also immediate. In the second year, Jiang Jun made a small profit.
Some friends may be worried about competitors' imitation, but there is no need to worry too much.
Why?
Because Jiang Jun has studied the local groups selling Spring Festival couplets, it mainly consists of two parts: one part is middle-aged women who want to earn extra money every year, and their education level is limited, which does not pose a threat.
The other is a college student like him. This kind of competitor is not terrible. Because many students just want to use the winter vacation to exercise and earn a little money, they have no mind to analyze the market, so it is difficult to compete with him.
Slowly, Jiang Jun also gained some experience, knowing what kind of goods are easy to sell, what kind of goods are needed locally, and what kind of profits are considerable.
It has been sold, and some new products have been added, such as lanterns, decorative palace lanterns, national flags, decorative fish skewers and so on, which are in great demand in their local areas.
With the experience of selling couplets in stalls, Jiang Jun also started wholesale Spring Festival couplets, New Year dolls, Chinese knots and other businesses.
Since the year before last, he began to send business cards to vendors selling Spring Festival couplets around him, and then selected goods that conform to local customs from the Internet and sent them back to friends' booths to earn the difference.
Because Jiang Jun knows very well what kind of products are favored by customers, small vendors who need to purchase goods often enter from him by experience.
In this way, relying on retail and wholesale, Jiang Jun earned tens of thousands of dollars in just one month last year.
Send couplets to drain water
You can also make money.
Jiang Jun makes money by selling Spring Festival couplets, while Mingzhe Tang, a young man from Henan, makes money by sending Spring Festival couplets for drainage.
At first, Mingzhe Tang wanted to set up a stall to sell Spring Festival couplets before the Spring Festival, but after reading some answers and combining his own actual situation, he wanted to sell Spring Festival couplets again, and it was easy to fall into huge market competition.
Aside from the purchase cost, everyone can basically do it, the light threshold is low, and the experience of others for several years is definitely not worse than mine.
Therefore, Mingzhe Tang changed his mind, relying on sending couplets as his front-end drainage products, and then selling melon seeds, peanuts and other new year's needs.
This has two advantages. First, after hoarding users in WeChat, you can sell many kinds of new year's goods, which makes more money than selling couplets, right? Secondly, you can get a lot of traffic at a very low cost, because the cost of wholesale couplets from the Internet is not expensive.
You don't even need to buy those new year's goods yourself, integrate resources and find a good supplier to talk about the price line, which is equivalent to group buying, thus completing the initial closed-loop marketing.
Do it. Mingzhe Tang wholesales hundreds of Spring Festival couplets from 1688 and sends them to people with WeChat friends. Then establish yourself as a person in a circle of friends, and start a business after the Ninth Five-Year Plan.
Then send a blessing on New Year's Day and a small red envelope of 0.88 for good luck. Sincere tone allows customers to receive red envelopes first whether they buy their own things or not. After this wave of operation, customers will generally remember you.
But then, the problem followed, that is, how to dispel the problem of customer trust and promote the transaction?
This is made by Mingzhe Tang. If the customer's fears are false, Mingzhe Tang will ask the shipper to take photos of the warehouse for him.
Then, when introducing the products, we will say that the selling price of the warehouse we rented is also gross profit. If you are not satisfied with the refund, you can go anywhere to compare prices and increase trust.
And then package young people to start businesses or something. Generally, customers who buy these things are about his age and will support them more or less. In short, show your sincerity first.
In the end, 50 of the 100 people were sold in Mingzhe Tang. With a few hundred dollars of necessities, he could earn 50 yuan, that is to say, he earned 2,500 yuan. Apart from the cost of 900 yuan, there is also the profit of 1900 yuan.
Moreover, after 100 people finish, they can actually optimize the product launch, which depends on everyone's imagination.
Now many companies or enterprises will send Spring Festival couplets for free, and their propaganda words will be printed on them. For example, you pay the phone bill to send Spring Festival couplets, go to the bank to save money to send Spring Festival couplets, and so on. Therefore, sending Spring Festival couplets and lanterns, the necessities of the New Year, has become a popular marketing tool.
If the physical retail industry wants to solve the marketing drainage problem during the Spring Festival, it is a good way to send the Spring Festival Association. And before the Spring Festival, every household needs it, which is both attentive and appropriate.
Write it at the end
Any successful person does not depend on how powerful his project is, but on how hard he works on a project and plays different tricks in order to make money for a long time.
There are no projects that don't make money, only people who don't make money This is a sentence that I often talk about. I believe many people have cocoons in their ears.
The same is true of the above two situations.
Play to the extreme, play n ways of realizing money, and you will earn money.
So I'm not afraid of old projects, and I'm afraid I won't play.
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