1, they usually fake their origins and claim to be famous doctors;

2. According to people's easy-to-accept health-preserving viewpoint, add something from traditional culture and establish their own "health-preserving theory";

3. There must be some "thunder rolling" views in the "Theory", such as "eating peppers causes cancer" and "milk is drunk by cows", which shocked readers;

4. Provide "unique health secret recipe", but these secret recipes are inevitably complicated and difficult to operate, which becomes an excuse for unsuccessful practice;

5. There are some obscure academic terms to confuse people;

6. Once you are upgraded from an expert to a master, you must formulate more sinister "recipes", such as "eating loach to get rid of liver fire" to attract "die-hard fans";

7. Finally, make your own brand with loud slogans, such as "eat the sick you eat back".