I run a fish therapy shop. How should I promote it?

I run a fish therapy shop. How should I promote it?

Number one? The method of network promotion, analyze the current situation of network marketing between itself and its competitors.

+Wei < sum >；; & ltmer & gt90 100

Know yourself and know yourself, and you will win every battle.

Before making any network promotion plan,

Everyone must have a detailed understanding of himself and his competitors.

What are your strengths? In what ways are you inferior to your competitors?

What did the competitors do? What are the competitors doing?

What do they want to do next?

For example, analyze which media on both sides promote the network,

The specific promotion methods used, the actual effect evaluation,

Search for data such as inclusion, link, pr value, ip, pv, etc.

Second, list potential customers?

Who is our potential customer base? Further refine the relevant groups,

Such as age, sex, number, education level, income, hobbies,

Internet habits, etc. According to the habits of the target population, make a network promotion plan.

Third, choose the method and strategy of network promotion?

According to the collected data analysis, determine the methods and strategies of network promotion,

List in detail which network promotion methods will be used,

For example, search engine promotion, blog promotion and mass email marketing.

, QQ group communication, forum community posting, saving soft text publicity, activity promotion,

Internet advertising, etc.

Analyze the advantages and disadvantages and effects of each network promotion method, and how to implement it.

Fourth, define the goals of each stage.

1, daily IP traffic, PV page views

2. How much is included in each search engine?

3. How much is the external chain completed in each stage? 4. What is the ranking of the website and the weight of the PR value?

5. How many keywords are there and how do search engines rank?

6. How many customers have actually been transformed by network promotion?

7. What is the image of online brand?

Fifth: Work progress and personnel arrangement

A good plan also needs a good execution team.

Make a detailed schedule according to the plan,

The process of controlling the implementation of the scheme,

List the promotion activities in detail,

Arrange specific personnel to be responsible for implementation,

Ensure the effective implementation of the plan.

Sixth: Confirm the online advertising budget.

The implementation of the network promotion plan will inevitably have an advertising budget.

Maximize the network promotion effect of advertising expenses through planning control,

Regularly analyze and optimize the account structure, reduce the waste of funds and maximize the promotion effect.

Seventh: effect evaluation and monitoring.

Install monitoring tools to monitor and track data sources and clicks.

Help enterprises adjust their promotion strategies in time. And evaluate the effect of each stage.

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Eighth: Prepare the network promotion plan.

The market is not static. When the plan can't keep up with the change,

You can't completely follow the original network promotion plan.

If a risk preparation plan is made in advance,

When the market changes, it will not be in a hurry.