According to the report, the Lhasa Food Festival is hosted by a number of enterprises. The main targets of free hot pot are construction workers, convenience service police, sanitation workers, poor families and other frontline people, who are personally delivered to their homes by the hungry brother. As soon as this news broke out on the Internet, many netizens said that it was the first time to encounter such a grounded food street, which really took care of the feelings of the frontline people. This gift is the warmest winter gift received by frontline workers struggling in Lhasa, and netizens also said that the organizers are really worried. I think the organizer's operation mainly has the following reasons.

First, doing public welfare provides more positive energy for society.

The original intention of this Lhasa Food Festival is to do public welfare. Considering the geographical environment and humanistic environment in Lhasa, the organizer decided to do a public welfare activity in Lhasa. I didn't expect them to send hot pot for public welfare in winter. This is very innovative, which fully shows that relevant enterprises are very concerned about people working in the front line. This food festival highlights the positive energy of society.

Second, promote the organizer's own brand.

The Lhasa Food Festival is co-sponsored by a number of enterprises, including local chambers of commerce, catering industry associations, Tibet Media Group, Bank of China and other local powerful large enterprises. The success of this food festival has also had an important impact on the promotion of brand value of these enterprises to a certain extent.

Third, do a good job in cultural propaganda for Lhasa, Tibet.

Tibet is the holy land of tourism culture, and its unique geographical location and unique Tibetan culture attract people from all over the world to travel. But the establishment of such a large-scale food festival is more conducive to promoting local culture.

To sum up, I think the food festival held by the organizers is quite interesting and grounded, and this way of holding it also provides more operational ideas for more domestic enterprises to hold activities, because this way of food festival has brought tangible benefits to the people and increased the popularity of the organizers. This marketing method is the most advanced marketing method. How to treat Lhasa hot pot takeaway free of charge? Please leave your opinion below.