1, live broadcast preheating Before starting the live broadcast, it is necessary to do a good job in the live broadcast preheating process and live broadcast promotion.
By sending pre-heated copies or posters in the circle of friends, WeChat group and Weibo, it is best to pre-heat them a few days in advance, so that consumers can have more time to understand the live content.
You can also choose to publish some activities to warm up: for example, customers can forward screenshots of friends circle and get the opportunity to experience beauty projects for free.
2, live content beauty salons can get free beauty services by asking customers if they are willing to live on camera, so as to get the content of live display. After customers experience the service, they can show the changes of customers' faces in the live broadcast, ask customers about their evaluation of the service and their own feelings, so that the audience can feel the benefits of beauty service and the professionalism of beauty salon service more intuitively and truly, thus achieving the effect of promoting beauty salon stores and improving the reputation of beauty salons.
3. Live interaction Although the purpose of live broadcast is to bring goods, we need the anchor to establish a relationship with the user, cultivate feelings, and let the user feel that the anchor is putting himself in the position of seeking benefits for the user and solving problems for the user.
In the live broadcast, we should actively interact with users, actively respond to users' questions and take the initiative to greet new users. By establishing a social relationship chain between the anchor and the user, the user's trust in the anchor is improved, thus forming an order and completing the order transformation.
4. The rhythm of the live broadcast We should master the rhythm of the live broadcast, so what is the rhythm of the live broadcast? It's actually quite understandable.
At the beginning of the live broadcast, we should warm up and communicate with users cordially, and then we will introduce our drainage products to attract customers through drainage products. Then, through some lottery activities, we will retain customers, keep them from losing, attract new customers into the live broadcast room, and reach the peak of passenger flow, thus launching our explosive products.
When introducing explosive products, we should add some slightly exaggerated modifiers and sentences, strengthen the contact between the anchor and the user, improve the tacit understanding and accelerate the user's decision to place an order. Just like every time Li Jiaqi says "Oh, my God", his female fans know that they are ready to start chopping hands. Finally, the launch of some finishing products and the next live broadcast announcement at the end are all live broadcast rhythms that need to be paid attention to.
The above are the skills that need to be paid attention to in live delivery. I hope I can help you. I am a red flame community group purchase, focusing on the live broadcast of community group purchase system and WeChat applet. Welcome to like and pay attention to communication!
Of course, at the same time of live broadcast, merchants also need to control the quality of goods in advance. Under the warning of "fake bird's nest" and rollover accidents, we can't repeat the same mistakes, and at the same time improve our professionalism in continuous live broadcast.