Cosmetics shopping guide 1 sales experience came to Danzi company with the dream of pursuing youth. The first person I knew was Yin Jie Yin Hui, when I was a supervisor. She is easy-going and considerate, just like a mentor in our work and life. She hasn't worked for a month. Then I got acquainted with Teacher Ye. At first, I was afraid to meet and talk with Mr. Ye, but after a long time, I felt that he was very kind and easy-going. He loves his employees and his career, and he is willing to help employees under pressure, because in my concept, bosses are very strict and self-righteous. But after a long time, he is not the kind of strict and self-righteous leader I saw in the company where I used to work. Under his strong concern, I became a salesman. Under his leadership, I will learn a lot of practical experience and skills, and quickly complete the company's distribution work, which will be very useful for my future work and life. Half a year later, the company added a young and promising male manager, who was mainly responsible for the sales of our salesmen. He is also my manager Zhang now. He is full of sunshine, mature and confident in himself, capable and kind to his boss, and will also accept your ideas about work, solve problems for you and consider your future. I feel lucky to work under his leadership; It is said that the boss is a person who likes to keep a straight face, but when he meets two leaders, these statements are not valid. He is kind, charming and a little magical. He feels like a gold digger. He can always find a bright spot in anyone. In his eyes, everyone is a stone wrapped in gold, and he is a craftsman who peels off the stone to show the charm of gold. During my long career, I thank these two leaders for their support and shelter.
I remember in May, I was doing water replenishment station activities in Daye store. There was only one promoter in the store at that time. Of course, Mr. Ye also arranged for people from the company to help. This is my first time as a water replenishment station in the company, and I am a little scared in my nervousness. I'm nervous because this is the first time I've received an important task since I joined the company, and I'm afraid because I didn't try my best to get back to the company for fear of being criticized. In these tense and fearful days, I feel happy, because every time I launch my own products, I feel particularly gratified and proud. Because I think the sales in those days are quite satisfactory.
After completing the activities of Dayedian water replenishment station, go to Huangshi store to do activities immediately. As for what kind of sales store Huangshi Store is, I want to lead myself with a clear mind. Only a promoter and I are in charge of the activities of Huangshi store. I am very pleased that after several days of activities, the sales of such stores can reach more than 10 thousand. When I learned that this product was the first time that this store had exceeded this figure, I was really tired at work, but I was still very excited. I did what others didn't do.
Of course, there must be sadness when there is excitement. It was an eleven-day long holiday, and I was not disturbed by it. I personally arranged to start a small-scale storefront activity in Huangshi Cultural Palace Store. Of course, there is only one promotion, and I demand zero promotion. The zero promotion is only three days. In the next two days, the sponsor and I will host it. Although this month's sales volume is not as good as that of 2009 10. On 1 1 day, 2009, I also hosted activities in the Cultural Palace Store of Sijiao Company. At that time, Danzi was also working as a water supply station, and had been doing activities for half a month under the auspices of four or five people. Of course, the sales volume is only two thousand more than that of 1 1 in October.
I thought I would be praised by the leaders at the meeting, but I learned a lot that I could not learn at ordinary times. What I want to say is that during my working days in the company, I learned a lot, understood a lot, and learned a lot about my own shortcomings. But anyway, it's over. I want to complete all the tasks of the company in the next work, so that the gap between me and the company is getting smaller and smaller, and the tacit understanding is getting higher and higher. This is the first thing I should do. Secondly, I will keep up with the pace of the company's leaders, step by step down-to-earth work, so that work mistakes are zero.
Moreover, I am a member of the company and have experienced a lot in my work. My brothers and sisters in the company are excellent, everyone is so excellent, everyone has so many bright spots, and everyone has something I need to learn. They will be excellent in Danzi Company in the future and will create one miracle after another. I am proud to be their colleague. They have always been the group of people who filled me with emotion and learning. Because we have such a good company, such a kind leader and such a humanized general manager Ye, our company will definitely leave a satisfactory ending in the future.
1 1 years have passed, and these days are bitter and painful, happy and sweet, with achievements and mistakes.
What 20xx wants to do is to increase determination and mobility, pay attention to communication with company members, and increase affinity; In life, you need to learn to tolerate your own feelings, not to escape, but also to tolerate the feelings of others, and not to let it be replaced by rational analysis; Don't be too conceited and unwilling to rely on others at work. We should learn to accept the unexpected, take risks, ask for help and make our private dreams come true. Show yourself, support the completion of important projects, and make it public so that your achievements can be seen by others. With the support of leaders and the mutual help of colleagues, I believe I will definitely add excellent patterns to Danzi Company in 20xx.
Cosmetics sales experience guide II. Creating a distinctive service brand is an effective means to improve core competitiveness, and it is also a part of cosmetic sales summary. Especially in today's commodity homogenization, customers' purchasing behavior is influenced by the comprehensive strength of products with brand, quality, price, service, function and image as the core. Cosmetic chain stores should not only satisfy customers, but also please customers, impress customers and give full play to the maximum effect of customer word-of-mouth communication. So according to the cosmetics sales summary, how to improve customer satisfaction?
1。 According to the summary of cosmetics sales, the development trend of customer demand is predicted. Predicting the development trend of customer demand can provide reference for the operators of cosmetics chain stores, thus ensuring that cosmetics chain stores can provide satisfactory services to customers now and in the future. According to the cosmetics sales work, it is concluded that the current consumer demand mainly has the following trends.
(1) According to the summary of cosmetics sales, the pursuit of psychological self-satisfaction is obtained. The economic circles have analyzed the customers' needs and divided their development into three stages:
① At the stage of quantity satisfaction, consumers pursue possession of commodities. .
② At the stage of quality satisfaction, consumers pursue high-quality goods.
③ In the stage of emotional satisfaction, consumers pursue the psychological satisfaction brought by owning goods.
At present, the end customers of various industries in China have moved from the stage of quality satisfaction to the stage of emotional satisfaction, and Chinese consumers have begun to pay attention to the psychological value of goods and services. "Cosmetics Sales" concludes that this trend is manifested in the consumption culture of China, such as clothing, food, housing, transportation and other fields, and more new concepts such as food culture, tea culture, clothing culture and room culture are used to understand consumption. The taste of consumption has been upgraded to a higher level, and terminal operators should adapt to this upgrade and provide different quality services for creating various cultures.
(2) Cosmetic sales summary is close to improving consumption quality and level. At present, consumers in China have begun to change from the past subsistence consumption to enjoyment consumption, which shows that they are not satisfied with their living conditions, but pursue nutrition, beautiful clothes and high-grade use.
With the continuous improvement of commodity consumption quality, brand consumption of cosmetics chain stores has become a mass consumption demand, and everything is in line with internationalization. In this regard, on the one hand, all kinds of high-end cosmetics chain consumer goods are increasingly favored by consumers; On the other hand, there is still a broad market for all kinds of products in skin care shops with good quality and low price.
(3) According to the sales of cosmetics, it is concluded that consumption is developing towards personalization and diversification. Some people say that the current trend is no trend, which is true. After more than ten years of chasing the tide, consumers in China have started to be personalized and diversified, and the pursuit of uniqueness has become a new trend. According to the cosmetics sales work, it is summarized that this is mainly manifested in the following three aspects:
(1) Pursuing taste. According to the summary of cosmetics sales, consumers began to pursue cosmetics chain products that are consistent with their own identity, status, living habits and cultural literacy, and regarded them as an extension of their own life taste.
Pursuing individuality, according to the summary of cosmetics sales, consumers are more and more involved in their own personal style when choosing products, and have a special liking for those products that can show individuality and value.
(3) Pursuit process, a Japanese expert once suggested that in a mature market, consumers' consumption behavior has changed from purpose consumption to means consumption. Although the domestic cosmetics chain store market itself is not mature at present, domestic consumers have begun to understand the value and psychological significance of the consumption process itself from some emerging consumption concepts and improved appreciation level. The pursuit of elegant shopping environment, safe and comfortable shopping atmosphere and warm and thoughtful shopping guide service by cosmetics chain stores has become an inevitable part of people's efforts in consumption.
In a word, according to the summary of cosmetics sales, the understanding of customer needs and development trends, as well as customer psychological analysis, will be the starting point and premise for terminal cosmetics chain stores to improve service quality. Only by fully grasping the psychological needs and demand trends of customers can we promote the services that satisfy customers in time.
Cosmetic shopping guide sales experience 3 1, choose international big companies.
Do a good job in the market tone of the agent brand before joining the job, otherwise the direction is wrong and the efforts will be in vain.
Because in the cosmetics industry, you have a strange brand in your hand and want to guide local consumption habits on a large scale. It's even harder to make a bill. We can only adapt to consumption habits and do icing on the cake, but we can't do any promotion!
If you join a cosmetics company, you just want to maintain the terminal, make holiday promotion arrangements, and usually work as a tallyman. This kind of work is not territorial sales, and the commission is limited. It is recommended to join cautiously. So in the gold industry, choosing a company is too important, which directly determines your income.
2. Only make high-quality products
Five principles for companies to choose products: a, high-end brands; B, the product is well-known in the local area; C, there are a large number of users; D, reliable quality and good effect; E, the local area has a certain history of use.
3. The post is to run channels to attract investment and join;
Raiders of first-tier cities: First-tier cities go north, Guangzhou and Shenzhen, mainly manufacturers and large wholesalers;
4. The company has great support, attaches importance to service and has high credibility.
Raiders for second-and third-tier cities: most of them are agents. The bigger the agent, the more likely it is to get a brand that may be popular in the market in the future. It is suggested that we should take the brand as the center, predict the future trend of the brand through market adjustment, and then follow the trail to find companies that have the opportunity or are acting as agents for the brand, strive to join and seize the opportunity to get rich;
Big agent strategy: sometimes there are red brands everywhere in the market, but we can't get it. In the period when the market is temporarily silent, you can settle down for the second time, because in second-and third-tier cities, most big-name manufacturers entrust big agents to recruit regional operators for them, and the treatment is not cheap;
Prepare to do business according to the business objectives of big-name manufacturers.
5, to enter the cosmetics industry, we must achieve four accumulations.
Make friends with the cattle in the industry and work with several cattle.
First, the accumulation of network resources:
Actively create online and offline sales channels; Industry cattle; Contact information such as OEM processing of manufacturers. In the early stage, it is especially necessary to contact one of the best daily chemical stores, beauty salon owners, store managers and influential teachers in various provinces and cities. In particular, it is necessary to pick out the channel contacts of a province, and the late agent products can quickly distribute goods and generate income.
B accumulate industry experience:
At a glance, you can know whether the product cost, purchase price, market price, raw material quality and packaging are selling well, understand the annual fashion trend, be well informed and have the advantage of supply;
Have the ability to make explosions, and explosions in one season can bring hundreds of thousands of profits;
Grow into a master of store sales, investment promotion and online sales.
C. Accumulate investment:
It is unrealistic to start a business in cosmetics industry with investment and start from scratch.
D, accumulate industry skill advantages:
The most important thing in the industry is service, especially after the impact of e-commerce, it is more necessary to expand and retain customers;
Self-study or consulting experts, learning cosmetic and beauty maintenance technology, whether working or starting a business, can provide value-added services to customers in the sales process.
6. note: beware of using our efforts as cannon fodder.
Whether acting as an agent for overseas or domestic cosmetics brands, we should be alert to the fact that every year manufacturers cancel our agency qualification or new manufacturers appear. We represent new products, but it is difficult to open the market. If you don't open the market, you will lose money and spend time. When we open the market, we are afraid that manufacturers will be greedy and give up a business to attract 100 businesses, so it is not cost-effective to be cannon fodder.
A If there is no network of manufacturers, try not to be an agent unless there is a chance to make quick money.
B If you want to join a beauty chain.
C if you have no advantage, please don't invest in beauty salons or health centers;
D If you don't have an order of magnitude of fans, it is difficult to make money by opening a cosmetics store in Taobao, because e-commerce has eliminated huge profits and the sales model is not enough. In the long run, entrepreneurship is not the best policy.
Cosmetics shopping guide 4 sales experience, selling cosmetics for more than six years. While learning the essence of others' experience, we are constantly summing up our own experience and improving our own shortcomings. I think as long as I do the work I have to do every day with my heart, I won't worry about business. So what is the work that must be done every day? I have roughly summarized the following points.
One: The overall image of the store is the face of the store. Let it give customers a clean and attractive feeling every day, and don't want to miss it when passing in front of it; The specific work is: the first thing to do when opening the door is to stand outside the store and carefully observe the overall feeling and hygiene, including the two sides of the door and the door glass. If you look comfortable, customers will feel comfortable.
Two: In-store hygiene is very important. There must be no dust on the exhibits and containers, and the ground should be bright and clean. The specific job is to keep cleaning carefully every day, so that customers feel comfortable when looking at the exhibits from any angle. Wipe the floor well and give customers a clean feeling as a whole.
Three: the product should be placed beautifully, which will unconsciously improve the grade of the product and make it clear to customers at a glance. The specific work is to change the position and color collocation between products and the collocation of strains every day.
Four: The clerk's personal image makeup should be decent, because good image makeup is more convincing in the sales process. Especially beautiful makeup can help the sales of make-up products. The specific job is to refine your makeup and check the other person's instrument makeup.
Five: Our warm service and professional language are very important. No one will refuse your enthusiasm, even if you don't buy it today, because you are enthusiastic and professional, and I believe she will come again one day. The specific job is to serve every customer with a smile, explain sales with the most professional knowledge, and give customers a feeling of being at home.
Six: Do a good job of daily customer files, insist on new members every day, and go back to the store to visit old customers every day. The specific work is: every day, new customers should carefully record their contact number, age, skin type and work industry, so as to be accurate when engaging in large-scale activities? , accurate resale. Contact several old customers every day and ask them to send new samples back to the store to sell.
Seven: Listen to every customer's opinions or suggestions with an open mind, which will help us to better improve the store. The specific work is: record the opinions and suggestions of customers clearly every day, which is our most valuable improvement plan and will also give customers a feeling of attaching great importance to her.
Eight: try to sell more every day. The specific work is to sell products to more customers, and sell more products to each customer. Every little makes a mickle. These are two ways to increase sales. If you do it carefully and patiently, customers will feel that the service is thoughtful.
Nine: Make up the missing products before work every night. The specific work is: check the sales route of the previous day, and the missing items in the sales area can be filled in time to facilitate the normal and smooth sales of the next day.
Summing up the normal work that should be done these days for the time being, I feel that there are still many shortcomings, waiting for further progress in my study. Do everything with your heart, work hard and you will succeed.