Eating and broadcasting economy is an economic form with the Internet as the medium, that is, the process of eating live through the Internet. "I eat, you see, you are still willing to pay, and I can still make money." This mode of "eating and broadcasting" gradually became hot from 20 14, and two economics professors threw out similar views: "eating and broadcasting economy" and "food culture" developed in the same way.

In August 2020, CCTV criticized some so-called "big stomach kings" for eating radio programs seriously, and even some people vomited after eating them, and various platforms responded quickly. Saying no to fraudulent and wasteful "eating and broadcasting" is also in line with the current trend of healthy eating. From middle-aged and elderly people who emphasize health preservation to young white-collar workers who begin to pay attention to nutritious meals with reasonable collocation and moderate capacity, more and more people begin to pursue the quality of "eating" instead of quantity, which is also the embodiment of consumption upgrading.

In the past two years, food programs have attracted much attention, which can be roughly divided into three types. One is a cooking tutorial, which mainly tells you how to cook. This kind of program is dominated by chefs and has a long history. Second, storytellers, such as China on the Tip of the Tongue or Japanese Midnight Food Store, etc. The third kind, namely "eating and broadcasting", which has just emerged, focuses more on the process of experiencing eating. Therefore, it is very important to eat infectious food, so that the audience has a sense of substitution and is immersive.