How to write 1 for the summary of sales activities, and introduce the job content: introduce the position and job content.
2. Introduce the progress of the planned completion: state the completion of the work within one year, and list it by project or point.
3. Introduction of work achievements: Summarize the achievements made in one year's work, as well as the completion of specific indicators, such as how much sales volume has been achieved and how many sales activities have been carried out.
4. Introduce the gains: such as work experience, dealing with people, operation methods, etc.
5. Insufficient introduction: for example, something is not done properly enough, and how to solve it in the end.
It is necessary to objectively express the task completion and achievements, and to speak with data. For example, what is the sales target issued by the company this year, how many sales tasks have actually been completed, how many tasks have been overfulfilled or how many gaps remain, how many consumers have reached per capita, what is the growth rate compared with last year, how much various expenses have been spent, and how much profit has been realized.
Pay attention to the following points at any time during the sales summary process:
1. Speak with facts and data and summarize objectively; Avoid empty talk and boasting;
2. There are both achievements and problems, and the root causes of the problems should be analyzed;
3. Goals and plans should be broken down and implemented, and there should be concrete and feasible methods.
Put forward opinions and suggestions, don't complain and find fault blindly, the purpose is to improve.
Summary of sales activities According to the notification requirements of the superior bank on the joint marketing activity of "Caring for xx customers and serving the public xx", our bank took active actions, carefully organized, combined with the reality of xx county government departments, selected target customers in a targeted manner, implemented target responsibilities, and successfully completed the target tasks of the joint marketing activity, marketing xx individual users, issuing xx credit cards, handling xx personal financial accounts, and handling xx times card users. The situation is summarized as follows:
First, establish institutions and organize them carefully.
In order to ensure the smooth realization of the goal of this activity, xx Bank established a joint marketing leading group of "Caring for xx customers and serving public finance", with the president as the leader and the heads of relevant functional departments and outlets as members to organize, coordinate and manage the marketing activities in a unified way. The leading group held a meeting, carefully analyzed the resources of government departments, carefully classified and targeted key marketing targets, and all relevant departments cooperated closely and communicated in time, which laid a good foundation for this marketing activity.
Second, do a good job in business promotion and promote the rapid development of marketing activities.
During the event, xx Bank closely focused on the theme of the event and adopted a promotion and publicity method suitable for the actual situation of xx County to enhance the reputation of our cooperative products in xx.
First, with centralized marketing as the platform and door-to-door marketing as the means, bank wealth management products are marketed through various marketing forms such as high-level visits, xx symposiums and door-to-door delivery. At the same time, marketing personnel are required to go deep into the family, explain and coach the knowledge of card use on the spot, so that cardholders can be familiar with the card use process, and the service runs through the whole marketing process, which has achieved good results. For example, a government official can quickly identify and use the card through the live demonstration of the marketing staff.
Second, strengthen counter marketing. When government officials come to our bank to handle corporate business, the counter staff will introduce them to the relevant personnel in time, and the marketing staff will further talk with them to promote our financial products.
The third is to improve the incentive mechanism and highlight the marketing of all employees. In order to make full use of the social relations resources of employees and effectively mobilize the joint marketing resources of the whole bank, the sub-branch strengthened the assessment of bank card business in the second quarter in the business target responsibility system. By constantly improving the incentive mechanism, the enthusiasm and initiative of employees' marketing have been effectively mobilized. Many employees take advantage of their relatives and friends' positions in government departments to actively market and achieve certain results.
Third, do a good job in after-sales service and improve customer satisfaction.
In this marketing activity, our bank will also do a good job in after-sales service, improve the level of cardholders' use of cards, and make each cardholder satisfied as an important content. In order to improve the success rate of bank card transactions and avoid unsuccessful transactions, we should explain the "password times exceeding the limit" and account management regulations to cardholders in time, remind cardholders to avoid the error code of over-limit transactions, and remind cardholders to conduct inquiry transactions when the account amount is uncertain, so as to avoid the error of full over-limit, which not only strengthens the publicity and guidance for cardholders, but also improves their card use level and promotes the success rate of card transactions.
Answer the relevant inquiries from customers in a timely and complete manner. For those who can't answer at that time, call or pay a return visit at home within the agreed time to improve customer satisfaction and let a group of customers gradually cultivate in the process of "not using, unwilling to use, and taking the initiative to use".
Sales activity summary Fan With the support and help of xx's leaders and colleagues, my work ability has been continuously strengthened, and I have earnestly completed various tasks with a refined attitude, and my work ability has made great progress, laying a good foundation for my future work and life. Now, I will summarize my sales activities as follows:
1, don't contradict the customer easily. Listen to the customer's needs first. Even if you don't agree with your point of view, retort politely, give customers a positive attitude and learn to praise.
2. Ask the customer. Don't be shy about asking questions. Don't pretend to know what you don't know. Listen to customers' requirements and their craftsmanship with an open mind.
3. Seek truth from facts. Only by targeting different customers can we be realistic.
4. Know yourself, foster strengths and avoid weaknesses.
As a qualified salesperson, you must first be familiar with the products you sell, know the advantages and disadvantages of your products, which industries are suitable for, and which customer groups are, so as to better show your professionalism and products to customers and win their attention and trust. Of course, don't ignore your competitors. It is necessary to have a targeted understanding of the advantages and disadvantages of rival products; In order to suit the remedy to the case, we can use our advantages to overcome the disadvantages of our customers. For example, our equipment is slightly better than its peers in accuracy and speed. This is our advantage. When introducing products to customers, we should introduce the advantages of our products as much as possible. Shortcomings should be mentioned as little as possible, but the shortcomings and deficiencies of the equipment itself, that is, the necessary shortcomings and deficiencies of the equipment in all peers, can be properly explained to customers. After all, nothing is perfect. Always say how good your product is, others will not believe it all. Don't maliciously attack and criticize the shortcomings and deficiencies of peers, but guide customers to analyze and judge and recommend customers to visit on the spot.
First, study hard and strive to improve.
Because of the mismatch between major and work, I encountered some difficulties at the beginning of my work, but that's not the reason. I want to learn a lot about the industry and sales staff, so as not to be eliminated in the constant development and change of the times, and the work we do is also changing with the changes of the times. The only way to meet the needs of work is to strengthen study.
Second, keep your feet on the ground and work hard.
I know that online sales is a very complicated and arduous job. As an e-commerce clerk, it is the unshirkable responsibility of e-commerce to be thoughtful and independent, whether in work arrangement or in dealing with problems. To be a qualified network marketer, we must first be familiar with business knowledge and enter the role. Have certain ability to work under pressure, work hard, step by step, and pay attention to details. Secondly, we should take our work and everything given by our leaders seriously. Take it seriously, handle it in time, without delay, delay or perfunctory.
Third, there are problems.
Through a period of work, I also clearly see that I still have many shortcomings, mainly as follows: 1. There is no follow-up visit to the intended customers in time, so in the future work, we should classify the customers' intentions, mark them well, and visit them regularly to prevent forgetting the customer information. Second, due to limited ability, some things are still not handled properly. It is necessary to strengthen the study of salesman norms.
In short, in my work, I have gained a lot through hard work and continuous exploration. I firmly believe that I can do it well as long as I work hard.
Summary of sales activities The curtain of autumn marketing activities of Fan Wensan xx campus has finally opened! Under the leadership and guidance of leaders at all levels of the company, all the marketing staff of our company rushed into three main battlefields-xx Station, XX College and XX South Station. Although the weather is not beautiful, windy and rainy, it is not as determined as we are.
With the concerted efforts of Qi Xin and Qi Xin, the expected goal has been basically achieved. Through this campus marketing activity, I have a profound feeling and experience, at least in the following aspects:
1. shows the company's good service image and improves the company's high-standard service quality.
Under the careful planning and strict organization, all members of the company have invested great energy and made great efforts to do this marketing activity well. For example, leaders come to various places from time to time to inspect and guide the work, and marketing fighters spare no effort to help students and parents with luggage, deliver lunch boxes, guide routes and handle numbers.
All these strongly reflect the theme of "student-centered" campus marketing activities, which makes students and parents feel at home, and thus has a deeper sense of intimacy for us xx people. Therefore, this activity not only optimized the service quality of our company, but also showed the company's good service image.
The second is to shape the team's cooperative spirit and exercise the marketing ability of employees.
This time, the battle started in three places in the hall at the same time. Each hall is a team. Good cohesion is the basis for each team to exert its strongest combat effectiveness, and the spirit of cooperation is the basis for team cohesion. Therefore, team members must learn and strengthen this spirit of cooperation.
As a member of an individual, it is also a top priority to play its greatest role in the assigned post. For example, in the communication with students' customers, we should guide students to the theme of handling cards as soon as possible, look at this business from the perspective of students, and care, explain and handle it well.
Third, provide the best service for the student customer base and deepen the influence of the "M-Zone" brand.
Judging from the strategy and goal realization of the whole activity, the activity provided xx preferential activities for students, which promoted and deepened the brand of "xx". Many young people, mainly students, feel that the dynamic zone is an indispensable part of their lives, which shows the deep influence of brands.
While strengthening the brand, we have also greatly improved our services, such as a special dynamic experience hall, to provide the best service for the student customer base. Going to the campus dynamic hall to receive three small gifts is to let students get familiar with and experience these services as soon as possible and actively.
However, there are also some issues in the whole activity that deserve our continued consideration or discussion, such as:
First, how to better organize teams according to the characteristics of marketing places;
Second, how to carry out a more reasonable division of labor among team members in various places;
Third, how to better improve marketing skills.