I. Purpose of the event

In an activity, the main purpose of activity operation is to attract new users, activate users and let users stay, with the ultimate goal of increasing sales. When we find the right direction and the purpose of the activity, we have the theme of the activity.

Second, organization.

It is necessary to indicate the organizer of the event in order to make users feel reliable, authentic and authoritative. General organizations of activities include: organizer, organization department and propaganda department.

Third, the activity time

Activity time is the start and end time of an activity. Restricting users from participating in the activity during the activity time should be indicated in the selection activity plan.

Fourth, the venue

The venue is more flexible, and online voting does not need to choose a venue. If online and offline activities are held at the same time, you can plan the location of the activities, depending on the actual situation.

Verb (abbreviation of verb) activity flow

The activity process is an important part of the whole activity, and it is the concrete embodiment of the details and contents of the whole activity. The activity flow tells us what this activity is mainly about and what we should do. It is necessary to design and plan a good idea during the activity to achieve twice the result with half the effort.

Sixth, the selection process.

The selection process is a rule that users need to abide by when participating in activities, which can drive the enthusiasm of participants. The selection process includes: selection scope, selection conditions and selection location. It is necessary to indicate the selection process in the activity so that participants know how to vote and operate.

Seven. Set up awards

We all have awards for large and small activities, which can bring participants a sense of participation. It also allows participants to maximize their own strength, so it is necessary to set up activity awards in the activities. Many consumers come to participate in activities in order to win prizes, which is conducive to the increase of new users and fans and achieves the effect of drainage.