1, information collection category, such as 4A proposal network, advertising door, style copy. The value of this kind of WeChat official account lies in helping you complete the work of information collection and screening, but the quality depends on the editing level. For example, although the top copywriters collect information, they all write their own comments, and nearly 10 editors are paying attention to the content and doing it. However, judging from the screening of the content of the article, it is obviously a female style. In fact, they are indeed a group of female editors.

2. Highly stylized creative narrative. For example, Gu Ye's number, in addition to making his own paintings, is a constant variety of paragraph advertisements. For example, the copywriter rocknrolla, all articles are advertisements written for customers, which is a soft text concentration camp. This kind of account can only give you some reference for creative ideas, but if you read it too much, it will become a personal version of the story or an encyclopedia of anecdotes. I can't tell you how helpful it is to the copywriting.

3. The accounts maintained by advertisers themselves, such as Old Jinguatan, Huahua World and New Beijingers, are not typical copy numbers. In addition to sharing his own opinions, Lao Jin also helps the company recruit people, talk about food and books. The world of flowers and flowers basically shared experiences and opinions. Newbeeren was originally intended to warm up the book written by the author himself, but later it became WeChat official account with strong personal style.