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What are the marketing environment analysis of female cigarette market?
The analysis of the marketing environment of female cigarettes mainly includes the following three aspects:

1. The female smoking rates in the major tobacco producing and consuming countries in the world are: 20% in the United States, 28% in France, 22% in Britain, 0/5% in Germany, 0/8% in Brazil, 0/3% in Japan and only 5.6% in China. It is precisely because of the low smoking rate among women in China that there is great room for growth.

Secondly, with the development of economy and the improvement of women's status, the number of female smokers in China is increasing.

Third, the increasingly fierce competition has increased the work pressure and accelerated the pace of life. Professional women often choose smoking as a way to relieve stress and release tension. Gro brundtland, Director-General of the World Health Organization, said that European and American tobacco companies are targeting Asian women as new targets in the cigarette market.

Extended data:

Female smoking is gradually recognized by society for two main reasons:

1. With the development of cigarette manufacturing technology, machine-made cigarettes have replaced hand-made cigarettes, and cigarettes have become more and more sanitary, cheap and easy to use, which is very attractive to female consumers.

Second, with the outbreak of the First World War, the feminist movement began to sprout, and women were no longer willing to be accessories of men and victims of their families. Many women try to do what men always do. They start to wear pants, cut their hair and smoke.