In August of 20 15, the Ministry of Culture, the General Administration of Sports and other departments jointly issued the Notice on Guiding the Healthy Development of Square Dance Activities, which incorporated square dance into the grassroots social governance system and required governments at all levels to actively guide and promote the development of square dance in order to promote the harmony and stability of grassroots society and persist in carrying forward socialist core values.
20 16 10 June 19 is the pinnacle of a square dance teacher's long life. At the "National Dance Billboard Awards Ceremony" held by the Water Cube, she and the famous singer Li and Li sat on the judges' bench.
"It's not that they have dropped, it's that I have risen." Meijiu wore a snow-blue dress that day, with long hair hanging down her shoulders and good makeup. The big sisters dancing on the stage cried, and she cried with them.
Meijiu always remembers a limerick written by others-"You can't afford to jump if you don't listen to what's going on outside the window." The person who wrote the poem said to her, "Square dance is not a ballet, so you can't go to the elegant hall."
"This is my proud day." Looking at the blue dome of the Water Cube, Mi Jiu felt that the era of square dance had arrived.
Square dance involves 100 million people and 100 billion markets.
The propaganda orientation of the "National Dance Billboard" is "Oscar in Square Dance", which is jointly sponsored by several well-known domestic pharmaceutical companies with tens of millions of participants.
In 20 16, square dance competitions of similar scale flourished all over China. According to the China Square Dance Industry Research Report released on 20 15, the number of square dances in China is close to 1 100 million, and most of them are retired women born in 1950s and 1960s. They hold the domestic financial power, covering medical care, wealth management, tourism, procurement and other consumption, thus forming a market with a valuation of 100 billion.
Therefore, with the square dance as the entrance, all businesses want to share a piece of this huge market. According to the report, the monthly sales of three kinds of goods related to square dance on Taobao-audio, video games (note: big screen MP4, mainly middle-aged and elderly people) and clothing exceeded 25 million yuan. It is conservatively estimated that offline sales are at least 10 times of online sales.
More companies have taken a fancy to the value of square dance as a channel. Since 20 13, CITIC Bank has held three consecutive national square dance competitions to promote its "Happy Year Card", which focuses on the middle-aged and elderly market. According to the statistics of Yutang Sports, a sports marketing consulting platform, each game can bring more than100000 cards to CITIC Bank.
Known by the industry as the "first year of square dance" in 20 15 years, a number of apps and WeChat official accounts providing square dance videos were hatched. Their business model is to aggregate people through video platforms, and then drain them to the sales of square dance clothes, financial health products and so on.
Take the "Candy Bean Square Dance" with the largest flow as an example. Since the launch of 20 15, the daily active users have reached 2.5 million. 2065438+September 2006, Sugar Bean Square Dance announced the completion of the B round of financing150,000 USD.