In order to ensure the orderly and powerful activities, we need to make an activity plan in advance, which is a written plan for the specific activities to be carried out. What are the format and requirements of the activity plan? The following is my carefully organized marketing plan for May Day restaurant activities in 2022, which is for reference only and I hope it will help you.
Marketing planning of Wuyi restaurant 1 activity ideas;
During the May Day holiday, the catering industry has obvious holiday business opportunities. Many wedding banquets, birthday banquets, family banquets, etc. Will be held during this period. First, during the holidays, relatives and friends seldom get together; Second, during the small holiday, people's travel demand is strong, so mobile consumption will also bring great performance space to the catering industry.
Activity name:
"Steal a half-day leisure and have a good meal during the May Day holiday."
Activity time:
20xx may 1 day to may 7.
Activity content:
1, "Eat spicy Sichuan food and send cool drinks"
During May1-May 7, all guests who come to our restaurant for dinner for more than xx yuan will be given a selected sweet fruit (or a cup of sour plum juice) at each table.
2. There are three kinds of packages: "Fine Sichuan cuisine, ordinary people's price" and "Fine Sichuan cuisine, ordinary people's price": parent-child package for three people 188 yuan, Happy six-person package for 588 yuan, and family photo package (10 people) in 880 yuan.
During the activities on May1-May 7, our store specially launched.
3. Q&A on "How much do you know about classic Sichuan cuisine"
During the dinner, ask some questions about Sichuan food (not too simple). Customers send the answers to the SMS platform of the restaurant, and those who answer correctly get exquisite small gifts worth X yuan, and the restaurant also gets a large number of customers' mobile phone numbers, which will become the goal of future publicity services.
Labor Day Restaurant Activity Marketing Scheme 2 Activity Theme: Stay in Yuanwanglou Hotel and have a wonderful holiday.
Activity date: April 30th-May 3rd, 20xx
In order to thank customers for their long-term support, Beijing xxx Hotel launched the "May Day" Golden Week preferential activities during May Day.
Room discount:
Promotion price of ordinary standard room: 298 yuan/night (net price)
Promotion price of business standard room: ￥380 yuan/room (breakfast for two).
Promotion price of business big bed room: ￥460 yuan/room (breakfast for two).
In terms of catering:
1, offering economical "Holiday Family Package" at different price points, focusing on special dishes and home-cooked dishes.
Three people: 288 yuan/serving (1 cold, 4 hot, 2 snacks, 1 jambalaya, Roy yogurt/person).
Six people: 488 yuan/serving (6 cold, 8 hot and 4 snacks 1 jambalaya Roy yogurt/person)
Eight people: 588 yuan/serving (6 cold, 9 hot and 4 snacks 1 jambalaya Roy yogurt/person)
2. At 0: 00, guests will enjoy a 28% discount (excluding drinks) and will be given "Roy Yogurt".
About entertainment:
1. With your room card, you can enjoy any of the following activities for free every day.
2. Business hours: 15: 00-23: 00.
Indoor swimming (1 hour)
American bowling (1 game)
Bagged billiards (1 hour)
Table tennis (1 hour)
Fitness (1 hour)
For details, please call:
Colorful promotional activities will bring more benefits and surprises to the guests staying in Beijing xxx Hotel!
Marketing Plan of Restaurant Activities on May 1 ST Labor Day Chapter III Activity Theme:
"There are discounts every day, let us know that you have them." Recruitment of cash reward is in progress.
Participation mode:
1. Inform the merchant of the source page of this promotion information.
2. Participate in the cashback promotion activities of merchants.
3. Enjoy the promotional products launched by the merchants.
Activity time:
This activity is only valid for 20xx-5- 1
Precautions:
1. With this information, you can enjoy various preferential activities without any charge.
2. Please make an appointment by phone one day in advance when spending, and the validity of the activity will continue to take effect.
3. When contacting the service provider, please be sure to explain that you saw it from the Straits Promotion Network.
Four ways of marketing planning for restaurant activities on May Day Labor Day:
1, holiday customer birthday care SMS: use holidays or old customers' birthdays to offer price concessions to attract customers;
2, SMS coupons, on-site SMS friends;
3. Customer service: SMS confirmation after ordering and booking, SMS reminder or address information before arriving at the store;
4. Advertising: advertising through mass advertising, releasing special information and improving popularity;
5. SMS introduction of service-related knowledge, for example, restaurants can introduce new dishes, special dishes and seasonal dishes to satisfy the mentality of early adopters and avoid customer loss;
6. On-the-spot lottery: Guests have the opportunity to get price concessions or give away special dishes by texting. It can not only improve the interest of customers, but also obtain a large number of customers' mobile phone numbers, which will become the goal of future publicity services.
Case: May Day Marketing Planning of xx Restaurant
Time: X month X day -X month X day (xx store)
Activity content:
1, the slogan: "Visit Wang Fu, eat Sichuan food, and refresh yourself".
During the X-X-X Golden Week, each table will be presented with a cool and sweet fruit (or a cup of sour plum juice) for the guests who have tickets to visit xxx Garden that day.
2. Touch the "May Day" lucky draw.
During the holidays from X to X, diners in xxx store can take part in the lucky draw by table, and any guest who draws the word "May Day" will get a ticket to xxx Garden; Anyone who draws out the words "May Day xx Store" will get a tricycle ticket to visit Shichahai Hutong.
3, "xxx hotel dishes fragrant camphor tea duck sale"
During the X-X-X-X activity, xxx store will sell a limited number of 20 fragrant tea ducks in xxx hotel every day, with the original price of 96 yuan and the special price of 60 yuan. During the activity, there are two special dishes for guests to choose from: braised abalone in soup 1 18 yuan/serving (original price 198 yuan) and red ginseng and chopped green onion 48 yuan/serving (original price 88 yuan).
In addition, in order to repay consumers, during the activities on X-X, xxx Store specially launched three packages of "Fine Sichuan Cuisine at People's Price": 188 yuan's parent-child package, 588 yuan Happy Six-person package and 880 yuan's 10 family photo package.
4. Book a "Yizhizhai" restaurant to enjoy the garden.
During the X-X-X-X activities, all guests who dine in Yizhizhai can visit xxx Garden for free. Let the guests fully appreciate the artistic conception of "Sichuan cuisine in xx, the classic of Sichuan cuisine".
Chapter 5 of the marketing plan for the May 1 ST Labor Day restaurant activities is "Retaining old customers and developing new customers".
Holidays such as May Day are the peak of catering consumption, but the income of May 13 days is not comparable to that of a month. The purpose of holiday marketing is not only to improve short-term economic benefits, but also to retain existing old customers, develop potential new customers and drive future performance growth. In addition, there will be many potential consumers staying in Jiazhou New Town and Mantingfang in the future, and new customers will be developed.
In view of this theme, we should implement new product development strategy, combined sales strategy and membership card marketing strategy. And promote the consumer groups of this hot pot restaurant.
Membership card marketing strategy
(A) the benefits of implementing membership card production:
1. Long-term advertising effect.
2. It helps to keep old customers.
3. Collect member information to improve future products and services, make customers more satisfied, and facilitate the formulation of future marketing plans.
(2) Division of members
Ordinary member gold card member
(3) the function of the membership card
Ordinary members: spending by card and giving away special dishes; Or enjoy a discount.
Gold card member: credit card consumption, priority use of private rooms, free of private room fees; Give a special dish; Enjoy the discount.
Note: Try not to use discounts for low-price marketing.
(4) membership card production requirements
Ordinary card: simple and generous, not bad.
Gold card: noble and elegant, which can highlight the cardholder's taste.
Ordinary cards and gold cards are numbered uniformly.
(5) the issuance form of the membership card
Ordinary card: all consumers in our store can give it away during May Day. Or usually spend more than 300 in our store.
Gold card: presented to enterprises, institutions and Leshan celebrities in the form of online donation.
Remarks: Leverage marketing: Leverage the sales centers in Fang Ting and Jiazhou New Town to give away the owner's membership card for free.
(VI) Member management (consumer information collection)
After issuing the membership card, record the cardholder information corresponding to the card number of the membership card, and give specific information (the number of consumers, personal relationships among consumers (including family, colleagues, friends, etc.). ), consumption amount, dishes consumed, dining habits, etc. ) cardholders.
Collecting members' information can improve products and services in the future, and it is also convenient for making marketing plans in the future.
New product development strategy
Eating hot pot in summer is hot and dry, which is easy to get angry. Moreover, with the improvement of modern people's living standards, among family consumers, there are often elderly consumers over 60 years old, so it is not advisable to eat too much greasy food; Not suitable for young women who love beauty to eat spicy food. To solve this problem, we should develop new products (pot bottom):
Cool warm-up hot pot, health hot pot, beauty detoxification hot pot, etc. (such as all kinds of fungus hot pot, fresh melon hot pot).
Combined sales strategy
Mix a variety of dishes with the bottom of the pot reasonably, combine them into different packages, give each package a distinctive name, and give certain discounts to the combined package.
The role of this strategy:
1. Guide consumers to consume different dishes and new products.
2. Help consumers make the best taste collocation.
3. The naming of the package combination can deepen consumers' impression of this hot pot restaurant and its dishes.
Promotion and publicity strategy
The Chinese restaurant in a hotel is located in the middle and high-end market, so it is positioned as "boutique xx Plaza" when doing publicity.
(1) target consumers
At present, the target consumers of Chinese restaurants in a hotel are middle and high-end people. They have cars and money for catering and leisure consumption, and they usually bring their family or friends with them when eating hot pot. This kind of people are concentrated in binjiang road Binjiang tea shops and teahouses, business clubs, leisure and fitness clubs and so on.
(B) the form of publicity
Leaflets:
1. Production requirements: invitation form, beautiful and generous, 3000 copies.
2. Content: Introduction of Chinese restaurant in a hotel, new dishes, new pot bottom, May Day activities, etc.
3. Distribution: binjiang road Binjiang Tea Shop and Teahouse, Business Club, Leisure Fitness Club, etc.
4. Newspaper advertising: Do not advertise directly in newspapers, but distribute leaflets to newspaper agents and sellers, insert them in newspapers, and promote them at a very low cost.
Television advertisement:
1. Content: Introduction, features, new dishes, new pot bottom and May Day activities of Chinese restaurant in a hotel.
2. Time and duration: During 6:00-8:00, 1 hour, two 30-second advertisements will be placed. Play time is from April 28th to May 1.
Note: Due to the high cost of TV advertising, whether to put it in is to be determined.
Marketing Plan of Restaurant Activities for May 1 ST Labor Day June1-May 13 (XX Store)
Activity content:
1, the slogan: "Visit Wang Fu, eat Sichuan food, and refresh yourself".
During the golden week from May/KLOC-0 to May 7, customers who come to the store for dinner with tickets to visit XXX Garden that day will be given a cool sweet fruit (or a cup of sour plum juice) at each table.
2. Touch the "May Day" lucky draw.
During the Golden Week of May1-May 7, diners in XXX store can participate in the lucky draw with the statement, and any guest who draws the word "May 1" can get a ticket to XXX Garden; Anyone who draws out the words "May Day XX Store" will get a tricycle ticket to visit Shichahai Hutong.
3, "XXX hotel dishes fragrant camphor tea duck sale"
During the activities in May1-May 13, store XXX only sold 20 vegetable-flavored camphor tea ducks on sale at XXX Hotel every day, with the original price of 96 yuan/duck and the special price of 60 yuan/duck. During the activity, there are two special dishes for customers to choose from: braised abalone in soup 1 18 yuan/serving (original price 198 yuan) and red ginseng and chopped green onion 48 yuan/serving (original price 88 yuan).
In addition, in order to repay consumers, during the May1-May 13 activities, store XXX specially launched three packages of "Fine Sichuan cuisine at a price close to the people": a parent-child package for 188 yuan, a happy package for 688 yuan and a family photo package for 10 people in 880 yuan.
4. Book a "Yizhizhai" restaurant to enjoy the garden.
During May1-May 13, customers who dine in Yizhizhai can visit XXX for free.
Marketing Plan of Restaurant Activities on May 1 ST Labor Day 7 1, Holiday Restaurant Atmosphere.
And from what aspects is the atmosphere reflected? In restaurant consumption, food is only one of the requirements of consumption, and more people demand the overall service of the restaurant. So the atmosphere of the whole restaurant should be decorated accordingly. And how to decorate is also particular. If it is a theme restaurant, it should be arranged according to the theme of the restaurant. In general, you can refer to the following:
Lighting, the intensity of restaurant lighting and the illumination of light color have an important influence on the dining mood of catering consumers. Reasonable restaurant light color can not only stimulate consumer desire, but also make consumers eat happily in a visually comfortable restaurant environment.
Tone and different colors can cause different associative artistic conception of catering consumers and produce different psychological feelings. If the color of the restaurant is properly matched and eye-catching, it is of great significance to the emotional adjustment and conflict prevention of catering consumers and restaurant waiters.
Layout and the overall atmosphere of the restaurant are another important factor for consumers to have a pleasant dining psychology. If its layout can be designed according to the theme of the restaurant and the consumption psychology of the catering market, it will be favored by customers.
Dining table, put a bottle of brightly colored flower arrangement or potted flowers on the dining table, such as roses, azaleas, Milan, etc. Its gorgeous colors and rich fragrance can make people's brains in a leisurely environment and increase consumers' appetite.
Sound, the specific sound effects in a restaurant can create a unique atmosphere. The restaurant is decorated with a small landscape, and the tinkling sound of rocks dripping into the spring makes people feel like walking by the stream beside the spring. The restaurant plays some flowing background light music, such as clayderman's piano music. Can make the dining mood of catering consumers particularly comfortable.
Some people like mountains and rivers, others like family ties. Setting up an elegant hotel restaurant environment is the first step to do a good job in May Day promotion.
2. The service of the restaurant during May Day.
In the promotion activities, the human factor is very important, which reflects the attitude of a restaurant. Everyone likes to be respected and noticed. Excellent service can conquer the hearts of consumers and make them remember you firmly. Therefore, before the promotion, we should do a good job in basic service training, promotion characteristic training, attitude cognition training and so on. , so that the promotion activities can better play its effect.
3. The menu innovation of Labor Day restaurant dishes.
Consumers like new things and have a desire to taste new dishes. Use several new dishes to attract consumers and satisfy their freshness.
4. The consumption level of restaurants during May Day.
Most consumers like affordable consumption, and restaurants have many ways to promote food. Different dishes can provide different value-added packages for consumers to choose from, but the pricing of prices is also particular. As follows:
Dishes, many merchants will launch corresponding packages and launch corresponding dishes for consumers to choose from.
Production allows consumers to participate in the whole production process, which can better satisfy consumers' sense of accomplishment and desire for experience.
Watch, put food in front of consumers, attract consumers' attention, and add invisible signs to restaurants.
Price, which attracts consumers through price, is also a common method used by merchants. If the price is not lowered, it will also reduce the brand of the restaurant.
Gifts, providing some holiday-related gifts can stimulate some consumers. For example, you can get gifts by booking in advance, and you can get some gifts if you spend more. Gifts should conform to the brand style of your restaurant.
Labor Day Restaurant Activity Marketing Plan 8 "May Day" will be the second sales season. This period coincides with the "May Day" holiday, and the passenger flow will increase and the demand will be strong. In order to better seize this opportunity, this special planning activity is specially launched. Let's take a look at the specific content of the May Day shopping mall activity design!
I. Background of the event
After the Spring Festival, May Day will be the second peak season for sales. This period coincides with the "May Day" holiday, and the passenger flow will increase and the demand will be strong. In order to better seize this opportunity, this special planning activity is specially launched. This kind of promotion will stimulate and stabilize customers all over the world through the promotion of some low-priced sensitive goods and seasonal goods, thus establishing a good image of the host.
Second, the theme of the event
The feeling of home, the fun of price.
Third, the activity time
Xx month xx day ~xx month xx day.
IV. Purpose of the activity
Let customers and friends spend a relaxing, leisure, entertaining and money-saving holiday, and enjoy the happiness of family shopping, thus promoting holiday consumption and increasing store sales.
Verb (abbreviation for verb) activity place
In-store promotion.
Contact manufacturers of daily chemicals and dairy products outside the store for promotion in different places, and contact 1 company for large-scale promotion (performance) in different places.
Sixth, the form of promotion
Buy gifts, on-site tasting, lucky draw, etc.
Seven. activity
1. "May Day", I want xx yuan, xx yuan commodity concentration camp, forming a commodity sale area (small food, small department stores, daily chemicals, etc. ) is the cover.
2. Preferential purchase of goods: customers who buy at least xx yuan at one time can enjoy the discount of rice /xxg, and the discount of xx is limited to xxkg per person.
3. Customers and friends who buy at least xx yuan at one time can take part in the lucky draw with computer receipts. The more buying opportunities, the more chances of winning the prize. And so on, no cumulative collection, no more than xx times (on-site counters and home appliances do not participate in this activity). You can be lucky to get the following generous prizes:
First prize: a gift worth xx yuan (xx copies in total).
Second prize: a gift worth xx yuan (xx copies).
Third prize: a gift worth xx yuan (xx copies).
Fourth prize: a gift worth xx yuan (xx copies).
Fifth prize: a gift worth xx yuan (xx copies).
Note: 1. On-site lottery on the same day, shopping receipts are not accumulated (multiple purchases).
2. All employees of our store are not allowed to participate in this activity.
Labor Day Restaurant Activity Marketing Plan 9 Activity Ideas: During the May Day holiday, the catering industry has obvious holiday business opportunities, such as wedding banquets, birthday banquets and family banquets. Will be held during this period. First, during the small holiday, relatives and friends rarely get together; Second, during the small holiday, people's travel demand is strong, so mobile consumption will also bring great performance space to the catering industry.
Activity name: "Steal a half-day break and have a good meal during the May Day holiday"
Activity time: May 20xx1-May 7.
Activity content:
1, "Eat spicy Sichuan food and send cool drinks"
During May1-May 7, customers who come to our store for dinner for more than XX yuan will be given a selected sweet fruit (or a cup of sour plum juice) at each table.
2. "Fine Sichuan cuisine, people-friendly price"
During May1-May 7, our store specially launched three packages of "Fine Sichuan Cuisine at People's Price": 188 yuan Parent-child Package, 588 Yuan Happy Six-person Package and 880 yuan 10 Family Photo Package.
3. Q&A on "How much do you know about classic Sichuan cuisine"
During the dinner, ask some questions about Sichuan food (not too simple). Customers send the answers to the SMS platform of the restaurant, and those who answer correctly get exquisite small gifts worth X yuan, and the restaurant also gets a large number of customers' mobile phone numbers, which will become the goal of future publicity services.