There are many fields of self-media, and health care is a secondary category in the field of health care, and health care can be done from the media.
However, it is really impossible to say how to operate health care from the media.
Preparation for Health Care from Media Account Operation
1, positioning needs to be subdivided.
In fact, health care can also be divided into many kinds: Chinese medicine health care, diet health care, sports health care and so on. Many friends definitely want to keep fit. Is it necessary to divide it into details? Let me say it is necessary.
When we are doing self-media, the first thing we pay attention to is positioning. Although we are positioning medical care from the media, the audience about medical care is very wide. We must slowly expand from small groups to large groups. This operation is relatively simple.
2. Qualification certification
Health care belongs to the field of health. At present, the rules of the media platform are becoming more and more perfect, which requires us to improve the relevant certification. Because it involves the topic of health, when creating the content in the field of health care, you must upload the relevant qualification certificates issued by National Health Commission, such as medical health consultation. As long as it is a certificate approved by the Health and Health Commission, the skills and qualification certificates issued by the Human Resources Department cannot be certified. This is the most important point. You can't do the health field without a certificate.
3. Content creation should be carefully thought out.
For the content of health care, I think the series will be better, which can increase the stickiness of the audience and be very helpful to the powder.
Create more topical content, because everyone has different views on health cognition, and there will be a lot of controversy. There is absolutely no need to be afraid of this. Many controversies are not necessarily bad things.
4. Title and cover when released later.
Good content without recommendation is equal to zero. So when we start the title, we should try to tell your audience with more questions or affirmative words, and your method is reliable.
abstract
At present, the public still likes the topic of health preservation, but because of the qualification problem. Many people have local authority and can't create good content. Secondly, the medical care category should also be clearly subdivided. First of all, we should catch a wave of audiences with the same preferences, and then slowly expand the radiation area.
Self-media is better, and medical care is better. No one can do anything without qualification. Complete qualifications, work hard on the content. I believe your account is unpopular, and no one can say for sure.
As for how to operate the account, you can read the column and I will leave a message in the comments.