1 free movement mode
Many companies that advertise in Baidu, such as Guangzhou moving company and Guangzhou moving company, basically earn at least 3,000 yuan a day, because the income from moving once may be 2,000 yuan, and two bills a day will come.
However, the only one, also moved, suddenly changed the gameplay last year, and the daily income exceeded 20,000! ! ! Simply put: direct advertising in Baidu and the community, free to move! ! ! The cooperation condition is to send the discarded old furniture and appliances to the moving company.
So they receive more than 20 moving orders every day. They go to each customer's home to talk about cooperation, specify what not to give, and help them move for free if they think it is cost-effective. In this way, three months later, they set up a furniture renovation company to renovate these furniture or sell them as second-hand at a high price.
2 Hotel Free Mode
There is a hotel in Henan, and everyone knows that there are many cultural relics in Henan. So it is positioned as a museum hotel. There are also many museums and hotels in China. The general museum hotel is to decorate the hotel into a museum and then put some objects in the hotel.
So what's the difference between this hotel and other museum hotels? The cultural relics in his hotel can be bought, that is, they can be bought directly after seeing them. So where did this cultural relic come from? Cooperate directly with cultural relics units and let them check cultural relics here. There are different cultural relics in each room. So they got these artifacts for free. So now I mainly analyze how he integrates resources.
The first is the free mode. In addition to attracting customers, there is also a model that will make customers addicted. Just like taking drugs, you will feel dependent. So they design hotel venues for free, and many hotels do the same, that is, they attract some small and medium-sized entrepreneurs who need meetings through free venues, as well as some travel agencies, chambers of commerce, advanced training courses and so on. The purpose of signing a contract with these companies is to let them bring people to the meeting, so that they can get a large number of customers, and the venue can make money through free catering and other services. Of course, this is the contract. Otherwise, some people just came to the meeting and ran away after the meeting.
The most interesting thing is the membership model they designed. Of course, these members are also local tyrants. They are all entrepreneurs. First, you invested 6,543,800 yuan to become their platinum member. Then you can get a consumption quota of 2 million. This is the first one. Second, Platinum members will enjoy dividends from the second year, and the hotel will pay 50% dividends to members until the members get back the equivalent cash of 654.38+00,000. Third, you can take your products to the hotel for publicity or sales. All the sales revenue belongs to you. So for entrepreneurs, going to other places also costs money, and they can also sell things here. The key point is that my1100,000 yuan can not only be recovered later, but also get a consumption quota of 2 million yuan, in other words, there is basically no risk.
So why are hotels willing to let enterprises sell products without charging a penny? It's simple. If your company wants to sell products or promote them, do you want to promote them first? People who come to the hotel at this time have to spend money. It is equivalent to promoting hotels for free and bringing people. The second decoration company can also use materials and services as investment to offset the membership fee of 6.5438+0 million, and others enjoy the same treatment as other members. In this way, the problem of money is solved. That is, take the future money and use the present. Someone in my community asked, how to get the money in the future?
Let me briefly say here that this kind of gameplay generally charges membership fees or crowdfunding fees. For example, if you give me 5000 yuan, I will give you 5000 yuan of products or services. If you want to be more attractive, you can also pay 10000 yuan, and then I will give you 1% profit. In this way, for him, in addition to getting the corresponding products and services, he can also get dividends. First of all, he doesn't lose money, but he also makes money. So he's willing to give you money.
For you, you take back the money he will spend in the future, pay it back first and then spend it, but why do you increase the dividend to him? Because of this, he will become a so-called shareholder. At this time, he will invite friends to spend together, because it is related to his interests. In other words, the more dividends he invites, why not do it? Usually you brainwash these shareholders. This solves the problems of users and cash flow. ?
You can invest this money in projects with higher returns, right? So this dividend design is also very clever. Of course, you can also choose targeted candidates when choosing. It's best to use the annual membership model. This has no effect on your assets. If you pay the membership fee this year, you will get a dividend this year. After tasting the sweetness this year, they will renew their fees next year, and then they can increase their membership fees, and they will still be willing to pay. Because they know grapes are sweet.
3. Free yoga studio
The free model has opened dozens of direct stores, which includes what kind of money-making routines?
If you really don't charge a penny, you can learn for free if you come to one. It is estimated that the store will be crowded, and you have enough users, but they are all greedy and cheap users.
So, they designed a model of filtering users and collecting deposits.
Although my yoga is free, I have to pay a deposit, which is basically about 4000 yuan, and then I will return 4000 yuan to you one year later, which is basically equivalent to free for users.
Using the deposit collection model, you can not only screen out high-quality users but also get some cash flow, because a user with 4000 yuan 1 000 is a pool of millions of funds.
Since he dares to use the deposit-free mode, basically all his money has been invested, so it is normal for this money to generate hundreds of thousands a year.
In addition to some operating expenses, there may be profits. Of course, although some stores don't attract so many members, they can basically rely on deposits to maintain their operations.
This is not their most profitable place. Why? Because if they make money from this deposit, they can hardly make any big money, where else can they make money?
As we all know, many women pay attention to the quality of life when they go to yoga, so their yoga studio is not only a yoga studio, but also a steaming room, a fire treatment room and a kung fu tea room. Understand?
That's not enough. I also took a disciple class to teach you some psychology, family education, marriage, sales, speech, management and so on.
Why are these contents? Because there are many yoga students who are bosses or have a relatively rich life, these are their needs.
How much is this? Not much, a little more than 20 thousand, this money is basically pure profit, why
Because there is no publicity, these users come from dozens of yoga studios. Is this profitable? A 20 thousand, can you charge one or two hundred?
Don't forget, he has dozens of free yoga studios that can cover tens of thousands of users.
Now I will analyze their whole process with you:
As you can see, their whole process is interlocking, constantly screening users, constantly tapping users' needs, making money and then making money: free admission-paying deposit-two times and three times of continuous purchase-lifelong customers!
Do you think he really does free yoga? Actually, it's not. He does health care and training, and free yoga is just a drainage prop for him.
You may ask, it costs money to open dozens of stores, right? So how did their shop open?
The answer is to use other people's money, but not the deposit, but crowdfunding. Raising 10,000 pieces, and crowdfunding dozens of pieces is enough. Needless to say, these crowdfunding shareholders will definitely get the money.
They just cover users by opening a large number of stores. Of course, their stores are all local. The more stores there are, the more users will be covered, which will bring users to his back end.
Do you think it will be easier for many local small yoga studios to do this?
I have to accept these amazing business models. The innovative thinking behind it is more worthy of our in-depth thinking and learning. Our community is also a gathering place for the latest ideas. Welcome to join the group discussion.