The key to the sustainable development of enterprises is that the core values of enterprises can keep pace with the times and innovate constantly. Only by adapting to the changes in technology and social environment can enterprises continue to grow and develop in the fierce market competition. On the contrary, an enterprise does not conform to the core value orientation and business philosophy of social development, and will eventually be eliminated by society. For example, in the 1980s, Yellow River Electric Appliance Factory, a well-known electrical appliance enterprise in Shaanxi Province, once sold well. However, due to backward management, it did not form its own excellent corporate culture and did not pay attention to innovation, and eventually disappeared in the fierce competition.
2 1 century is a rapidly changing era. The objective environment, such as technical environment, human resources environment, financial environment, investment environment and market demand environment, as well as the soft environment of social development, such as policy, legal system, social evaluation, fair competition and social reputation, have a potential and profound impact on the development of corporate culture. These environmental factors will present more complicated connections and unimaginable changes. If an enterprise wants to be in an invincible position, it must make corresponding adjustments in development strategy, business strategy and management mode in time. At the same time, corporate culture should also adapt to the challenges and pressures brought by the complexity and urgency of the environment, promote the transformation of enterprise development strategy and business strategy through the change of leading values and business philosophy, make corporate culture the source of enterprise innovation and development, and thus form the cultural competitiveness of enterprises. Tongrentang is a very successful example. Tongrentang has always adhered to corporate culture and constantly innovated. The self-discipline of Tongrentang people has established their concept of cultural quality. Tongrentang people in past dynasties abide by the medical ethics of honesty and dedication, and put forward the creed of "people don't know, ghosts don't know". The pharmaceutical process is strictly in accordance with the formula, using authentic medicinal materials, never cutting corners and shoddy.
1989, the State Administration for Industry and Commerce awarded Tongrentang the title of "China Well-known Trademark", making Tongrentang the only enterprise in the Chinese medicine industry to obtain the title of "China Well-known Trademark" so far. Tongrentang's entrepreneurial spirit is: fellow practitioners help the world keep healthy. Practicing medicine and selling medicine is a noble cause to save the world and serve the society. Throughout the ages, practitioners have always taken "preserving health" and "helping the world" as their responsibility and adhered to the moral character of honesty and professionalism. They treat visitors from all directions, whether they are dignitaries or ordinary people, with sincerity and always adhere to the principle of non-deception and non-discrimination. Always adhere to the professional ethics of "honesty and trustworthiness". Facing the big environment of market economy, they keep forging ahead and innovating.
Today's Tongrentang inherits the good tradition of emphasizing human harmony in history and promotes it as a new content to enhance the cohesion of enterprises, creating a good environment in line with the development of modern enterprises in many ways. The company takes the principle of caring, understanding and respecting people; Characterized by "human harmony"; Taking care of the material and cultural life of employees as the content, creating an increasingly improved living environment; Pay attention to shaping corporate image and forming a good material environment; To improve the overall quality of employees as the goal, to form a distinctive cultural environment.
Starting from the reality of enterprise development, we should reform the employment mechanism, formulate and improve people-oriented policies and treatments, give priority to solving the housing problem of all kinds of professionals urgently needed by enterprises, cultivate all kinds of talents with strong academic ability and outstanding work performance, provide a stage for fair competition, and realize the rational use of human resources. Tongrentang has developed from the initial workshop to today's group company, from folk prescription and palace secret recipe to high-tech Chinese medicine products, from pills and powders to tablets, oral liquids, capsules and other dosage forms. The history of more than 330 years is permeated with the innovative development concept of Tongrentang culture.
In terms of enterprise development, Tongrentang has taken many measures: strengthening the construction of Tongrentang's marketing network at home and abroad, based on this city, expanding the whole country, marching overseas and building chain stores; Actively carry out the implementation and exploration of new technology projects that meet the development needs of Tongrentang; Actively make use of the advantages of the internet, explore e-commerce that conforms to Tong Ren Tang's characteristics, and carry out online marketing; Try to establish a medicinal material planting base that meets the quality requirements of Tongrentang drugs; Actively explore overseas financing channels and make listed companies bigger and stronger. Tongrentang in 2 1 century has developed into a large-scale group with two listed companies, namely joint-stock company and science and technology development company, which integrates production, supply and marketing, science, industry and trade. Through the rich cultural background of Tong Ren Tang, it is not difficult to understand what has kept Tong Ren Tang young for three centuries. Practice makes us realize that only by inheriting excellent culture and carrying forward excellent cultural traditions can excellent culture become the driving force for enterprises to advance.
Corporate culture is not a simple slogan, it needs long-term persistence and cultivation. In today's highly competitive society, enterprises cannot succeed without a good corporate culture. It is the soul of an enterprise, the source of its survival and development, and the most fundamental symbol that distinguishes an enterprise from its competitors.