Abstract:
A, determine the LOGO type before design (both logos are explained);
B, design before thinking (dig deep for information and don't stay on the surface to do design);
C, LOGO actual combat articles (the first two are theories, and if you don't want to read the theory, you can jump directly to the third point "design articles");
D, brainstorm and collect inspiration;
E, creative combination and screening;
F. submit the first draft;
G, proposal packaging (let customers see the future);
H, detail optimization;
First, determine the style of the logo.
Before starting the design, communicate with the customer, give the customer a few case choices and ask him what kind of LOGO he likes. The LOGO has different styles, different emphasis on performance and different analysis ideas.
According to personal summary, our common logos are as follows: (Today, we mainly introduce the analysis ideas of logo design, and here we briefly introduce several common logo types).
1. font logo
A. Characteristics of font marks
Our understanding and memory of words is higher than that of graphics. The most important feature of font logo is its high recognition and readability. Perhaps in this era similar to information explosion, the font logo is more effective, which can not only accurately and clearly convey the brand concept, but also facilitate brand promotion.
B. the probability of brand trademark registration is high.
Nowadays, it is more and more difficult to register simple trademarks, graphic trademarks are very easy to crash, the design of word brand logo is more reliable, and word mark is easy to search, which greatly improves the probability of trademark registration. (Let's look at the font LOGO first. Coca-Cola is a typical case, intuitive and easy to remember. )
2. Graphical signs (figurative graphics and abstract graphics)
A. Graphical signs
The use of graphics is directly related to the company type or specific image, such as Tmall, JD.COM, Gome, QQ Penguin, etc., all of which are specific animal signs. Refine, generalize, condense and simplify the physical object, highlight or exaggerate its morphological characteristics and highlight its spiritual temperament.
The concrete logo is as easy to understand as the font logo, with high recognition, and the fresh and bright visual image conveys the spirit and concept of the enterprise.
B. abstract signs
This LOGO is the most common. It breaks through the shackles of concrete signs and has a lot of room for design and conception. Compared with the first two signs, it is easy to produce uncertainty in understanding. The expression of abstract signs is to express the meaning of signs with abstract graphic symbols, with geometric figures or symbols as the table.
The present form. (abstract LOGO appreciation, WeChat LOGO, Momo LOGO)
Second, design comes before thinking.
1. What are the customer needs? Why does he/she want to make a LOGO?
As a business designer, the customer is God, and everything should be customer-oriented. Unless your design style itself meets the requirements of customers or you are a great god, customers may listen to you. Learn more about the purpose of customers to do LOGO, whether it is brand upgrade or brand building. Some customers haven't figured out why they want to make a LOGO.
I have a friend who is a designer. Last time, he told me that he met a great client. The customer said that his business suddenly improved after he saw the LOGO made by a restaurant next to him, so I also wanted to design a tall LOGO. What kind of experience is it to meet such customer needs? '
2. Dig deep, don't stay on the surface.
After a preliminary understanding of the needs of customers, designers need to dig deeper and gain deeper insights. This step is mainly to constantly communicate with the demanders. It is difficult to overturn what ordinary customers believe, so it is necessary to let customers participate in the design reasonably, guide them and choose the correct design direction.
You can ask questions from the following aspects. It depends, of course. This is not a standard answer.
A. what is the blueprint of the enterprise? What's the goal? (Be sure to ask deep);
B. What are the features of this service or product? For example, what are the product/enterprise characteristics? ;
C. what is the market/industry situation? What is the future development trend? You can find your own information about this problem.
D. compared with competitors, where is the core competitiveness?
E. What is the core concept of the enterprise?
Why does someone make a million LOGO? That's because others may spend months doing market research, user group analysis and brand positioning. Do you think it's not expensive?
! ! ! ! ! ! ! Don't go away. High energy ahead, dry goods just started. ! ! ! ! ! ! ! !
Third, design articles.
After listening to several lectures and reading many articles shared by design gods, I want to absorb more new design skills and methods in every class. Later, after reading more, I found that design only uses those familiar basic methods (brainstorming is one of them, as well as creative association, etc. ), and I can thoroughly apply the basic design methods to a new height. Brainstorming is one of the commonly used design methods.
1. Vertigo storm (incubation concept)
Generally, when we get the project, we always record the inspiration elements and the whole team begins to brainstorm. Don't limit your thinking at this time, just think casually, any imagination will do. I think that the little girl selling matches in the project of making milk tea is from the Monkey King, no problem. At this time, it is no problem to refuse to have no idea. When the design is rare, you can have a free and unconstrained style. Jump if you want! Brainstorming is not only suitable for teams, but also for individuals.
Collect inspiration
Many times when we get the project, we don't know how to start. At this time, while brainstorming, we should go online to find inspiration, look at other people's designs and design ideas, take a pen while watching, and record good inspiration and places worth learning. (Attachment: I usually use websites for inspiration. Everyone in China knows that three websites, namely, Station Cool, Youjian and Petals, are not necessary for designers. There are logospire in foreign countries.
Logopond, this is where I often go, and that's the sign intelligence agency.
Share the company LOGO changes and release trends every day. You can look at the logos designed by these big companies or professional design companies to find design methods and ideas. )
There are many such websites, so let's find out for ourselves. If there is a better one, you can share it with us in the message area below. Of course, the more you use, the better. Three or four will be enough for you to learn.
3. Combination and screening of ideas
Brainstorm a lot of ideas, and now start to combine and screen freely. At this time, it is necessary to choose a very rational scheme, get rid of those schemes that cannot be implemented, and choose a scheme that meets the needs of customers. Remember an important principle, "We don't design for customers, but for customers' customers". Many times we ignore this detail and remember differentiation and rationalization.
Summary: The above three points can be clearly stated in one sentence: 1 Analyze the core concepts of products and enterprises and extract key words; 2. Finding the key point is like giving you a fulcrum, and you can shake the earth; 3. Brainstorm as many plans as possible; 4. Screen out the most original solutions that meet the product positioning and customer needs. (Pit, you can finish it in one sentence. Why write so much? )
Take the flying pig as an example, this log is also very good.
Submit the first draft
I believe you have drawn a lot of sketches in the brainstorming process above, and it's time to draw pictures (I can finally open the software to draw pictures, which makes me suffocated). Take out your right hand and press the mouse to move wildly! At first, it is best to express the LOGO in a monochrome way to avoid the influence of color on the judgment of the graphic itself.
5. Initial expansion and suggestions.
It's hard to impress customers by showing them the first draft (it's as small as a LOGO, what do you want me to see? ), so instead of sending more than one manuscript at a time, it is better to pack one or two. Let the customer see what LOGO looks like in practical application, and let him see the future! ), if you can make a dynamic LOGO, then make one, and customers will think your design is awesome! There is a feeling of being a dick! Of course, the premise is that your design itself is very good. No matter how the LOGO of 50 yuan is made, the packaging is useless. Customers will only tell you that your renderings are good, and the LOGO should be carefully considered. The implication is that the packaging is good.
Key points: the proposal should be logical, have a viewing experience, and make a proposal with heart.
6. Modify+Refine
Most customers will ask you to modify the plan after confirmation. Don't think that everything will be fine if the customer confirms the plan. The devil's torture begins here. Enjoy the process of abuse! How can I grow up without being abused, right? It's not as scary as I said. More communication can solve everything.
Resource address:/pmsj//pmsj /pmsj/logo/6598.html