As a senior fresh milk bar entrepreneur, I am well aware of the challenges and opportunities faced by opening a shop in the community. After five years of exploration and practice, I have summed up a set of secrets to improve the performance of community stores, and I will share them with you today.

First, make clear the target customer group and locate it accurately.

To open a shop in the community, we must first make clear our target customer groups.

My shop is a combination of fresh milk bar and yogurt shop, covering people of all ages. For children, we provide interesting and nutritious products, such as pasteurized milk and hand-cranked yogurt. For young people, we have introduced fashionable and healthy choices such as fruit fishing, yogurt ice cream, purple rice yogurt and osmanthus rice yogurt. For middle-aged and elderly people, pasteurized fresh milk, old yogurt and 0-calorie yogurt are their favorites.

After defining the target customer group, we can carry out product promotion and marketing activities more accurately.

Second, innovate products to meet diversified needs.

Product innovation is the key to opening a shop in the community. We constantly develop new yogurt products and fresh milk varieties, such as zero-calorie sugar meal replacement yogurt, cereal yogurt and so on. To meet the diverse needs of different consumers.

At the same time, I will adjust the product strategy according to the seasonal changes, such as introducing warm yogurt and pasteurized fresh milk that can be heated in winter, so that customers can enjoy warm and delicious food in the cold season.

Third, create a warm and comfortable consumption environment.

The advantage of community stores is that they are close to the people and convenient.

In order to make customers feel warm and comfortable at home, we have adopted a simple and warm style in interior decoration, and provided comfortable seats and free WIFI facilities. And hold interactive activities regularly to get customers involved.

Fourth, optimize services and enhance customer experience.

Excellent service is one of the key factors to improve the performance of community stores.

We always adhere to the customer-centered service concept, from purchasing high-quality raw materials to strictly controlling product quality, from warm and thoughtful reception to timely and efficient delivery service, we strive to do our best.

In addition, we will improve their repurchase rate through the membership system and the points system.

Five, my way of fresh milk bar management

In the operation of my fresh milk bar, we always adhere to the above four principles.

By accurately positioning the target customer groups, constantly innovating products, creating a warm and comfortable consumption environment and optimizing services, we have successfully attracted a large number of loyal customers and achieved a steady improvement in performance.

Even in the off-season, we can maintain stable sales by flexibly adjusting product strategy and marketing strategy.

The management of community stores needs constant innovation and improvement. Only by keeping up with the market trend and meeting the needs of consumers can we stand out in the fierce competition. I hope my sharing can provide valuable reference information for those who want to open a fresh milk bar or start a business. I believe that through your efforts and practice, you will be able to explore new ideas for your own management!