Everyone loves beauty, and the lively status quo of the beauty industry has become a reality. But from a series of beauty projects such as skin care, eyebrow trimming, makeup and massage, it can be seen that the beauty industry is now the "world" for women.
Shanghai girl Li Luyu saw the inspiration of starting a business: men also need professional care.
After a series of market research, "Lu Yu Men's Beauty Studio" has been opened with great excitement, providing services such as beauty care and makeup modeling for men. The studio is located in a busy street with convenient transportation and a large flow of people.
Li Luyu said that business ideas determine profitability. At present, there are at least 3,000 kinds of professional beauty products for women on the market, but few for men, so many fashionable men have to use "imported products" purchased from abroad. In fact, some beauty products in Europe and America are not suitable for the needs of Asian men. Therefore, it is a basic step for a beauty studio to detect the skin quality of customers and find the most suitable beauty products.
The opening of the studio didn't go well at first. According to Li Luyu's original idea, male employees in the media and entertainment industry have a high demand for beauty styling, so the studio's customer base is located in these industries. "I ignored the busy status quo of this industry. Few journalists and presenters will have time to enjoy an hour or two of beauty care. " Two weeks after opening, Li Luyu quickly adjusted customer orientation: "Serve all fashionable men, especially those who need to face work, negotiation and reception in the best condition. 1 hour beauty care can make them look several years younger!"
Li Luyu, a student majoring in "Modeling and Makeup" at Shanghai Theatre Academy, said: "I am the most valuable asset of the studio. This industry depends partly on professionalism and partly on goodwill. Solid and professional beauty, makeup, styling design technology and rich industry experience are the basic conditions that a studio must have. Fashion men have a high vision and can't fool them! "
Talking about the return on investment, Li Luyu predicted: "It will break even in about three months." The basis of this prediction is that the profit rate of the beauty industry is not less than 30% at present, and most customers are "white-collar" men. "It is estimated that the monthly turnover of the studio can reach 30,000 to 40,000 yuan. After deducting certain taxes and fees, it should not be too difficult to make a profit after 3 months. "