Creative recruitment copywriting model essay
1, humor type
No one has read the rigid recruitment notice! Nowadays, young people pursue a more open environment, and writing job advertisements in humorous language can attract young people's attention.
2. Disdainful type
This kind of recruitment copy is usually aimed at "poaching", not to mention how good you are, but to directly poke the pain of employees, so that employees have the idea of changing companies or even cities. This kind of recruitment copy is very inflammatory, and of course it is sometimes irritating.
3. Bo eyeball type
This kind of copy mainly wins attention by highlighting some eye-catching words. Writing this kind of copy should be concise and powerful, and it is best to highlight one word, and the highlighted content should have its own characteristics.
How to write creative recruitment copy?
Use easy-to-understand titles. Creative job titles-such as "office ninja" for administrative assistants and "brand pioneer" for social media specialists-are not conducive to search and may make job seekers who don't understand their meaning lose interest.
Adopt the writing style of sincere dialogue. Many job advertisements are titled "Job Overview", followed by two or three industry terms. Really sleepy. Instead, Brown suggested asking directly, "Why do you want to join us?" Then answer this question in two or three sentences.
Similarly, the long list of "job requirements" in some job advertisements may implicitly mention the shortcomings of the job in a bunch of nonsense. This is not right. Brown said: "It is very important for job advertisements to reflect reality. If a job will be particularly hard or challenging for some reason, it should be said in the job advertisement, just like face-to-face communication with job seekers. You can list a' worst side of this job' subdirectory. "
For example, the company is developing too fast, and many basic programs have not been fully developed, so it is necessary to improve while doing it. If you have such a problem, you can directly explain the situation. Brown said: "Introduce the position objectively. You certainly don't want newcomers to receive' unexpected joy' after joining the company. "
Promote the company brand. 65,438+08,000 employees in different industries were investigated to study the factors that attract them to accept new jobs. Among them, 56% said that the employer's brand in the job market is an important influencing factor. Brown said: "People want to fall in love with the place where they work, so you must clearly explain why people like to work with you." Get rid of those boring company history profiles and explain why your company is inspiring now in two or three sentences.
Avoid cliches. Don't use boring standard terms, such as "in line with our culture and company values", but provide some specific information about the company culture-for example, why do you want to work here every morning.
Emphasize the influence of the position. Many job advertisements will contain some vague job descriptions, such as "leading the business department, promoting reform and achieving performance goals." What does this description convey? Brown said: "This description doesn't make any sense. Try to explain in detail why this position is very important to a specific position, what job seekers need to do and what they can learn after joining the job. " The company's survey of passive job seekers shows that if the new job gives the job seeker a chance to make remarkable achievements, the job seeker in the existing job is most likely to resign. If this is also the case with your job opening, be sure to make it clear.
Simple and clear. LinkedIn talent research shows that your candidate is 30% likely to read job descriptions on mobile devices, and the small screen of mobile devices means that every word is important. Consider embedding a video in the text to show the work of the team, or your description of the team, company and work.
Generally speaking, to write creative recruitment copywriting, we should read more recruitment copywriting of advertising companies, and the topics should be attractive, such as solicitation orders and wanted orders, which are easy to attract people's attention. Now there are also many online words that can attract people. You can yell if you can, but the problem is not to be too emotional.