Enterprise spirit should be embodied through the conscious practice of all employees in the enterprise. Therefore, it is the externalization of the concept consciousness and enterprising psychology of enterprise employees.
Enterprise spirit is the core of enterprise culture and plays a leading role in the whole enterprise culture. Enterprise spirit is based on values and driven by value goals, which plays a decisive role in business philosophy, management system, moral fashion, group consciousness and corporate image. It can be said that enterprise spirit is the soul of an enterprise.
Enterprise spirit is usually expressed in some philosophical and concise language, which is convenient for employees to remember and often used to motivate themselves; It is also convenient for external publicity and easy to form an impression in people's minds, thus forming a distinctive corporate image in society. For example, the spirit of "a fire" in Wangfujing Department Store is to illuminate and warm every heart with the light and heat of the people in the building, and its essence is dedication to service; The spirit of "seeking truth from facts, pioneering and enterprising" in Xidan Shopping Mall embodies the value concept of seeking truth from facts as the core and the business style of being sincere and trustworthy and pioneering and enterprising.
commercial morality
Enterprise ethics refers to the sum of behavioral norms that adjust the relationship between enterprises and other enterprises, between enterprises and customers, and between employees within enterprises. From the perspective of ethical relations, enterprises are evaluated and standardized with moral categories such as good and evil, public and private, honor and disgrace, honesty and hypocrisy as standards.
Different from legal norms and institutional norms, business ethics is not so mandatory and binding, but it has a positive demonstration effect and strong appeal. When it is recognized and accepted by people, it has the power of self-restraint. Therefore, it has wider adaptability and is an important means to restrain the behavior of enterprises and employees. The reason why China's time-honored Tongrentang Pharmacy can last for more than 300 years is that it integrates the excellent traditional virtues of the Chinese nation into the production and operation process of enterprises, forming a professional ethics with industry characteristics, that is, "helping the world and strengthening the body, striving for perfection, not deceiving children, and treating them equally."
group consciousness
Group is organization, and group consciousness refers to the collective concept of organization members. Group consciousness is an important psychological factor in the formation of internal cohesion in enterprises. The formation of enterprise group consciousness makes every employee of the enterprise regard their work and behavior as an integral part of realizing enterprise goals, makes them feel proud of being a member of the enterprise, and has a sense of honor for the achievements of the enterprise, so as to regard the enterprise as the same body and ownership of their own interests. Therefore, they will strive to achieve the goals of the enterprise and consciously overcome behaviors that are inconsistent with the goals of the enterprise.
corporate image
Corporate image is expressed through the external characteristics and operational strength of the enterprise, and the overall impression of the enterprise recognized by consumers and the public. The corporate image expressed by external characteristics is called superficial image, such as signboard, facade, logo, advertisement, trademark, clothing, business environment and so on. It gives people an intuitive feeling and is easy to form an impression; The image expressed through management strength is called deep image, which is the concentrated expression of internal factors of the enterprise, such as personnel quality, production and operation ability, management level, financial strength and product quality. The surface image is based on the depth image. Without the deep image, the surface image is false and cannot be maintained for a long time. Because circulation enterprises mainly deal in goods and provide services, and have more contact with customers, the superficial image is particularly important, but this does not mean that the deep image can be put in a secondary position. Xidan Shopping Mall in Beijing has set up a corporate image of "treating people sincerely, touching people sincerely, treating people sincerely and treating people sincerely", and this service is based on beautiful shopping environment, reliable commodity quality and real price, that is, taking solid material foundation and operational strength as the guarantee of quality service, realizing the combination of superficial image and deep image and winning the trust of customers.
Corporate image also includes visual identification system of corporate image, such as VIS system, which is the visual identification of corporate propaganda, one of the channels for this enterprise to introduce social visual cognition, and also the symbolic content of marking whether the enterprise has entered modern management.
Enterprise system
Enterprise system is formed in the practice of production and operation, which is mandatory for people's behavior and can guarantee certain rights. From the hierarchical structure of enterprise culture, enterprise system belongs to the middle level, which is the expression of spiritual culture and the guarantee of material culture realization. As a model of employee's code of conduct, enterprise system enables individual activities to be carried out reasonably, internal and external interpersonal relationships to be coordinated, and employees' interests to be guaranteed, so that enterprises can be organized in an orderly manner and work hard to achieve enterprise goals.
Cultural structure
Corporate culture structure refers to the temporal and spatial order, primary and secondary positions and combination modes among the elements in the corporate culture system, and it is the proportional relationship and positional relationship of the composition, form, level, content and type of corporate culture. It shows how these elements are linked to form the overall model of corporate culture. That is, enterprise material culture, enterprise behavior culture, enterprise system culture and enterprise spiritual culture form.
Enterprise mission
The so-called corporate mission refers to the role and responsibility that enterprises should play in social and economic development. It refers to the fundamental nature and reasons for the existence of enterprises, explains the business fields and business ideas of enterprises, and provides the basis for the establishment of enterprise goals and the formulation of strategies. The mission of an enterprise should explain the scope and level of its activities in the whole social and economic field, and specifically express its identity or role in social and economic activities. It includes the business philosophy, purpose and image of the enterprise.
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type
According to the task and operation mode of the enterprise
Deere and Kennedy divided corporate culture into four types: strongman culture; Work hard and enjoy culture; Attack culture; Process culture.
1. Tough guy culture. This culture encourages internal competition and innovation, and encourages adventure. Corporate culture characteristics with strong competitiveness and fast product renewal.
2. Work hard and enjoy the culture. This kind of culture pays equal attention to work and entertainment, and encourages employees to complete less risky work. Corporate culture characteristics of weak competitiveness and relatively stable products.
3. Gambling culture. It has the characteristics of putting all your eggs in one basket on the basis of careful analysis. Generally speaking, corporate culture is characterized by large investment and slow results.
4. Process culture. This culture focuses on how to do it, and there is basically no feedback on the work, so it is difficult for employees to measure what they have done. Corporate culture with strong authority and ability to complete tasks step by step.
According to the state and style of the enterprise
1. A vibrant corporate culture. Features are: re-organization, pursuit of innovation, clear goals, external orientation, good communication from top to bottom, and strong sense of responsibility.
2. Stagnant corporate culture. The characteristics are: quick success and instant benefit, no lofty goals, self-interest, self-protection, introversion, slow action and irresponsibility.
3. Bureaucratic enterprise culture. Features are: routines, red tape.
According to the nature and scale of the enterprise
1. Greenhouse type. This is unique to traditional state-owned enterprises. Not interested in the external environment, lack of adventurous spirit, lack of incentives and constraints.
2. Types of scavengers. Small and medium-sized enterprises are unique. The strategy changes with the environment, the organizational structure lacks order and the functions are scattered. The foundation of the value system is to respect leaders.
3. Garden type. Trying to maintain the dominant position in the traditional market, paternalistic management and employee motivation are at a low level.
4. Large plant type. Unique to large enterprises. It is characterized by constantly adapting to changes in the environment and encouraging employees' initiative and enthusiasm.
According to the importance enterprises attach to various factors
1. Grade type. Owned by a company operating in a monopoly market. Non-personalized management style, pyramid organizational structure, emphasis on compliance with standards, norms and rigid procedures, lack of competition within the organization, people secretly intrigue.
2. Types of professional managers. Work-oriented, clear standards, strict reward and punishment system, flexible organizational structure and fierce internal competition.
3. technical type. Technical experts are in power, paternalistic, focusing on technical secrets and functional organizational structure.
Guiding function
The so-called guidance function is to guide the leaders and employees of enterprises through it. The guiding function of corporate culture is mainly reflected in the following two aspects.
1. Guidance of management philosophy and values
Business philosophy determines the way of thinking and the rules for dealing with problems, guides operators to make correct decisions and guides employees to engage in production and business activities scientifically. The enterprise's * * * same value concept stipulates the enterprise's value orientation, which enables employees to form a * * * understanding of things and have the same value goal. Leaders and employees of enterprises act for the value goals they set. American scholars thomas peters and George W. Robert Waterman pointed out in the book "Pursuing Excellence" that "all the excellent companies we have studied are very clear about what they stand for, and have seriously established and formed the company's value standards. In fact, if a company lacks clear values or incorrect values, we doubt whether it is possible to achieve operational success. "
2. Enterprise goal guidance
Enterprise goals represent the direction of enterprise development. Without a correct goal, it is equivalent to losing the direction. A perfect corporate culture will set the development goal of the enterprise from reality and with a scientific attitude, which must be feasible and scientific. It is under the guidance of this goal that enterprise employees engage in production and business activities.
Constraint function
The binding function of corporate culture is mainly realized by perfecting management system and moral norms.
1. Constraints of effective rules and regulations
Enterprise system is one of the contents of enterprise culture. The enterprise system is the internal laws and regulations of the enterprise, and the enterprise leaders and employees must abide by and implement it, thus forming a binding force.
2. The constraints of moral norms
Ethics is to restrain the behavior of enterprise leaders and employees from the perspective of ethical relations. If people violate the requirements of moral norms, they will be condemned by public opinion and feel guilty psychologically. The ethical standard of "saving the world for health, striving for perfection, not being unfaithful and treating everyone equally" in Tongrentang Pharmacy restricts all employees to operate in strict accordance with the technological process, strict quality management and strict discipline.
Coagulation function
Corporate culture is people-oriented and respects people's feelings, thus creating a harmonious atmosphere of unity, friendship and mutual trust within the enterprise, strengthening group consciousness and forming strong cohesion and centripetal force among employees. * * * The same values form the same goals and ideals. Workers regard the enterprise as a body of the same destiny and their work as an important part of achieving the same goal. The whole enterprise keeps pace and forms a unified whole. At this time, "the factory prospers me and the factory declines me" has become the sincere emotion of employees, and "loving the factory as home" will become their practical action.
Incentive function
* * * The same values make every employee feel the value of his own existence and behavior. The realization of self-value is a satisfaction to the highest spiritual needs of human corporate culture and will surely form a strong incentive. In the people-oriented corporate culture atmosphere, leaders and employees, employees and employees care about and support each other. Especially the leaders' concern for workers, the trade union will feel respected and will naturally cheer up and work hard. In addition, the enterprise spirit and corporate image have a great incentive to employees, especially when the corporate culture is successfully built and has an impact on society, employees will have a strong sense of honor and pride, and they will redouble their efforts to safeguard the honor and image of enterprises with their own practical actions.
Adaptive function
Adjustment is adjustment and adaptation. It is inevitable that there will be some contradictions between various departments and employees of enterprises for various reasons, and self-regulation is needed to solve these contradictions; There will be disharmony and incompatibility between enterprises and the environment, customers, enterprises, countries and society, which also needs to be adjusted and adapted. Business philosophy and business ethics enable operators and ordinary employees to deal with these contradictions scientifically and consciously restrain themselves. The perfect corporate image is the result of these adjustments. The regulation function is actually a reflection of the dynamic role of enterprises.
radiation function
Cultural power not only plays a role in enterprises, but also plays a role in society through various channels. Cultural power radiates through many channels, mainly including media and public relations activities.