At the opening ceremony, Frank Kong, director of Shenzhen Songgang Amber (International) Trading Market and director of Century Amber Museum, gave a welcome speech to the guests present, expressing thanks and blessings to the friends who came to participate in the cultural festival, and also focused on the features and highlights of the first Baoan Amber Culture Festival, hoping to show the cultural characteristics of Songgang Amber in an all-round way by holding thematic activities such as characteristic amber exhibition, Hanfu Culture Festival, live e-commerce activities and amber photography contest. In this way, it will promote the product trading, cultural exchange and scientific and technological innovation of amber industry in industry consolidation, fully display the product characteristics and cultural elegance of various enterprises in the amber trading market, and cooperate with various industries for in-depth cooperation and innovation.
Beautiful Chinese style, inheriting amber feelings, model Jiali wears gorgeous Hanfu and Matsuoka amber treasures, including classic and elegant old beeswax, high-end luxurious golden blue pearl, enchanting white nectar and gorgeous and exquisite treasures. , are bright and full of vitality. They fully displayed the beauty of Hanfu, amber and culture in the opening ceremony stage and century Amber Centre with graceful posture, which brought a wonderful scene to the audience.
In order to promote the further popularization of amber culture and learn more about amber, Shenzhen Century Amber Museum presented books to Baoan Library at the opening ceremony. It is understood that Songgang amber cultural industry has always been one of the key cultural industry projects in Baoan District. As the first comprehensive amber museum in the world, it is also the most modern amber theme museum in the world. Since its establishment, Shenzhen Century Amber Museum has been actively cooperating with various cultural, educational and publicity activities of the government and social organizations, and has also become an important cultural industry place in Baoan District of Shenzhen. At the same time, it has established good cooperative relations with Chinese Academy of Sciences, many universities and libraries in Shenzhen.
Important leading guests at the event jointly held the launching ceremony of the "First Baoan Amber Culture Festival". Bao 'an Amber Culture Festival is an amber-themed cultural activity jointly organized by Songgang Sub-district Office of Bao 'an District, Shenzhen and Songgang Amber (International) Trading Market. The main activities include industrial integration, interpretation of national customs, amber art exhibition, popular science of cultural tourism and fashionable Shenzhen. This activity will promote amber knowledge to the general public, let everyone feel the charm of amber culture through various wonderful sub-activities, and achieve the purpose of popularizing amber cultural knowledge and enriching the spiritual and cultural life of the general public.
As we all know, amber industry is one of the most distinctive industries in Songgang, Baoan. Songgang Amber has also been committed to promoting amber culture, traditional carving skills in China and the spirit of artisans. At the opening ceremony, it was grandly announced that it won the title of "202 1" in the joint exhibition of "Master Skills and Ingenuity Inheritance" on May 18 International Museum Day in Baoan District.
One night near Fengqiao, many amber carving masters who are interested in thousands of miles, crossing Pengganmin, Purdue sentient beings, Guqin, Zou, Liang Shanbo, Hu Yanquan, Eighteen Arhats, Xiao Mingshui, Longfeng Chengxiang, Wang Jun and vitality won awards. Liu Changjun, Chairman of Songgang Amber Trading Market, presented honorary certificates to the winners and took a group photo.
As a leader in the amber industry, Songgang Amber also hopes to show the magic and ingenuity of amber to more people, so that everyone can feel the magical charm of amber natural organic gemstones, thus attracting and encouraging more talented craftsmen to join the amber carving industry, carrying forward the craftsmanship of Excellence, giving the soul of amber art and jointly promoting the development of amber industry; On the day of the event, the Songgang Amber Shared Commodity Center, led by Shenzhen Songgang Amber Culture Industrial Park, was officially put into operation, which will build a communication bridge between major manufacturers, connect manufacturers and merchants with commodities as a medium, provide opportunities for amber manufacturers' products to connect with hundreds of live broadcast rooms, and also provide a broader space for commodity selection between live broadcast rooms of various platforms.
According to reports, Baoan Amber Culture Festival was held on1October 25 -29, 165438+. On the opening day, Songgang Amber Market invited online celebrity big coffee Tik Tok reds to broadcast exquisite amber art treasures live, attracting millions of fans to watch online; In the next few days, the Century Amber Museum will display a large number of collection-level amber paintings, perform the production process of amber paintings on the spot, and show the charm of amber cultural industry. The whole activity is artistic and rich in cultural connotation.
At the end of the year, Baoan Amber Culture Festival also cooperated with Songgang e-commerce live broadcast base and key live broadcast merchants to spread amber culture, enhance the atmosphere of online activities in an all-round way, and launch heavy preferential benefits online to facilitate consumers to buy their favorite amber products; The collision between traditional skills and amber gemstones gave birth to a piece of ingenuity. The works on display in this exhibition are all award-winning works by masters and works returned from Europe. The activity is dedicated to demonstrating the strength of the design city, creating top works in the industry and inheriting jade carving skills. 1October 26th, 165438+ Invited Mr. Ao Yan, the elder of China jade carving industry and the founder of China Jade Carving and Stone Carving Tiangong Award, to visit the mission hall of Century Amber Museum to interact with you and discuss the direction and future of amber art creation.
During the event, Bao 'an Amber Culture Festival also launched the "Eternal Light and Shadow" photo contest for the general public, and invited citizens and friends to share the treasured "Amber Time". The contest will be divided into three stages: soliciting contributions, judging and displaying, which will be voted by the public network. The final winner will receive a generous cash reward, and the detailed competition system will be released on the official account of Songgang Amber WeChat.
Songgang Amber (International) Trading Market invested 500 million yuan, covering an area of 33,000 square meters. The first and second floors are amber theme trading market, the third floor is amber theme museum, sculptor's ingenious workshop and Tik Tok base in Songgang, the fourth floor is amber live broadcast city and amber theme office area, and the fifth and sixth floors are amber theme hotels.
Since the construction of Songgang amber trading market project for five years, it has been actively cooperating with and undertaking all kinds of major cultural and creative activities, party building activities, youth education activities, social welfare activities and charitable activities of party and government organs and social organizations; The grand holding of the Amber Culture Festival made the audience understand the history, culture, origin and collection. All-round opening allows more consumers to get close to the amber market and understand the corporate culture atmosphere and product culture style of Songgang amber trading market; Century Amber Museum has also been transformed into a popular science exhibition and art museum integrating amber culture and exhibition, interpreting amber creative products with national style, displaying the legend of amber treasures and spreading China culture.