New Era Group is a large state-owned enterprise group directly under the central government, registered in the State Administration for Industry and Commerce and headquartered in Beijing. China New Age Holdings (Group) Co., Ltd. is a large state-owned enterprise group managed by SASAC, which mainly provides support and services for national defense and military industry. It is a comprehensive group company based on the peaceful use of military technology, integrating the import and export of military and civilian products, health industry, modern service industry, investment and investment management. 1980 was established with the approval of the State Council and the Central Military Commission. The "new era" is the symbol of China's national defense industry opening to the outside world. 1999, according to the unified deployment of the Central Committee, the State Council and the Central Military Commission, the company was transferred from the army to the State Council and became an important backbone enterprise directly under the Central Committee. In June 5438+10, China new age group was established with China new age holding (group) company as the core, 12 wholly-owned and holding enterprises as the tight layer, and 19 88 military industrial groups, companies and factories as the semi-tight layer. Zou Jiahua, former deputy prime minister of the State Council, China, and Wu Shao, former director of the State Sports General Administration, served as the first and second chairman of the group, Yu Hailong, former director of the office of the State Investment Office, is the current president of the group, and Fu Wancheng, former director of the office of the Jilin Provincial Commission of Science, Technology and Industry for National Defense, is the party secretary of the group. Since its establishment more than 20 years ago, New Era Group has conscientiously implemented the principles and policies of the CPC Central Committee, the State Council and the Central Military Commission, adhered to the operating characteristics of "combining military and civilian", and realized the enterprise purpose of facing and serving the whole industry. Give full play to the advantages of national defense military resources, promote the peaceful use of military technology, promote the commercialization and industrialization of scientific and technological achievements, promote the import and export of military products and international economic and technological cooperation, and serve national defense and economic construction. Make full use of market mechanism and competition mechanism, carry out various development, production, operation, management and services, create benefits and realize capital preservation and appreciation. At present, the group's total assets exceed 654.38+0 billion yuan, with annual sales of 5 billion yuan and more than 50,000 employees. Health industry in the new era (including production center, decision-making center, sales management center, information center and research and development center) is an important part of the group company. At present, we are mainly committed to the research, development, production and sales of nutritional and health products based on bioengineering technology. Since the establishment of 1995, we have adhered to the business philosophy of "taking the development of national industries as our responsibility and benefiting human health as our responsibility", and developed and produced two series of health care products with national characteristics marked by "Guozhen" brand by using high technology. Through the systematic adjustment of the human body, the resistance to diseases has been improved, which has made positive contributions to improving the quality of human life. The company has strong technical force. In terms of production (Yantai New Age Natural Nutrition Co., Ltd.), it has a domestic first-class production line that meets the requirements of international GMP, and is equipped with complete testing means. The Guozhen series products produced by the company have been recognized by consumers and benefited millions since they were put on the market. Its development achievements have also been widely concerned and praised at home and abroad, and it has won many awards such as "98 American International New Product Expo and International Honor Award: International Gold Award, International Special Honor Award-Outstanding Contribution Award for Humanity". In 2003, the products of Guozhen brand pine pollen, Songhuashenbao and Zhukangning were recognized as "quality assurance products" by China Light Industry Product Quality Assurance Center. Yu Ruomu, a famous nutritionist, also happily wrote an inscription for China New Era Group: "National treasure pine pollen, a health care treasure given by God to mankind". In April, 2003, Yantai New Age Natural Nutrition Co., Ltd. was selected as "China Integrity Management Enterprise" by China Enterprise Development Research Center. In terms of sales (New Age Health Industry Co., Ltd.), franchise sales are carried out in the form of franchise, attracting many operators to join "Guozhen Franchise", and implementing unified store image recognition, unified industry process norms, unified price policies and service norms. In terms of business philosophy, in the face of the increasingly mature health care products market, we have created a "new era health classroom", hired famous experts, professors and scholars to publicize and popularize health knowledge, guide consumption with scientific knowledge, and enhance consumption value with health concepts. Health classes are not only set up in "national treasure" stores, but also extended to communities and society, and gradually become a public welfare activity. In addition, the company unites people's hearts and emotions through its unique corporate culture and business philosophy, advocating that the new era is a big stage, providing living space for the weak and development space for the strong; Advocate that the new era is a big family, where people with different identities and backgrounds get together to study, grow up and enjoy the warmth and friendship between people; Advocating a new era is a big school, and the humanistic spirit formed by pine and bamboo culture has influenced and infected every participant. In a subtle way, a well-trained sales team has gradually formed, which is praised as "the regular army of the health industry" by the industry. In the new era, the health industry takes the development of national industries as its own responsibility, the mission of benefiting human health, the goal of carrying forward China's Millennium health culture, the goal of standing tall in China and dominating the world, the product brand of "national treasure" and the brand of "national treasure franchise", the goal of big business, the heart of big market and the feelings of big family.