Golden key VIP customer preferential service 1. Priority service (1) Set up a network VIP customer service area or VIP service window to provide VIP customers with a green channel for priority business; (2) 95599 customer service center provides priority access service for individual VIP customers; (3) Portal provides special channels for VIP customers and provides various booking services. 2. Preferential service VIP customers enjoy preferential rates when handling business at business outlets or electronic channels. Specific preferential items and standards shall be uniformly formulated by the Financial Price Committee of the Head Office. Eligible platinum card or diamond card customers can be given a one-year safe deposit box service if they need it. After one year expires, if there is none, they will not be given a gift or discount. If you continue to meet the requirements, you can continue to give or provide for one year, and so on. The service scope depends on the specific situation of each bank, but it does not provide inter-provincial services. The development of safe deposit box business varies from place to place, some can be secondary banks, some are limited to their own outlets, and some provinces have no safe deposit box business. Three. Exclusive service (1) exclusive personal account manager service: the host bank shall provide an exclusive personal account manager for each VIP customer, responsible for customer relationship management and marketing; (2) Professional financial advisory services: the host bank should provide a series of professional, personalized and comprehensive services such as financial analysis, investment and financing advice, financial planning services and financial product promotion for VIP customers; (3) Specialized information services: the host bank or its superior management VIP customers provide information on foreign exchange, insurance, securities, gold, national debt and other products, and the wealth center and wealth management center provide professional information services such as investment reports and wealth management market trends regularly or irregularly, as well as online portal services and wealth management consulting services; (4) Exclusive VIP customer activities: Wealth centers or wealth management centers should regularly hold various special fashion salons and advanced financial management lectures for VIP customers, and invite professionals to analyze market trends, train financial management knowledge, share investment experience and experience high-quality VIP activities. 4. Value-added services (unified services+special services) (1) Unified services: VIP services at the airport, medical and health services, emergency rescue services, preferential services for merchants, exclusive website services, dedicated telephone services, insurance protection services and business secretary services; (2) Special services: localized value-added services of branches, such as holiday customer service, preferential car rental service, golf service, children's outward education and training, car wash service, lawyer consulting service, theme salon activities, large-scale prize-winning promotion activities of merchants, etc.