Analysis:
Functional health products and nutritional supplements
Functional health care products used to be the main force in China health care products market. From Sun God to San Oral Liquid to Brain Gold and Brain Platinum, they have won for three or two years and never won. This is of course related to the strategy and management of the enterprise, but I think it is more important because of the limitations of functional products. Due to the narrow market positioning of functional products, it only targets a part of the population. What's more, everyone has the same symptoms, which may be different reasons.
For example, a well-known health product has the function of improving sleep. The mechanism is that melatonin contained in the product has the function of regulating human biological clock, and the purpose of improving sleep is achieved by regulating human biological clock. However, a person's insomnia can be caused by many factors: nervous system instability caused by calcium deficiency can cause insomnia; Nervous tension caused by excessive pressure can lead to insomnia; Intake of foods and drinks rich in caffeine and theophylline can cause nervous excitement and insomnia; There are also some pathological factors, such as hypertension and diabetes, which may also cause insomnia ... So when a person suffers from insomnia due to calcium deficiency, it is useless for him to supplement this health care product.
Therefore, some people use it with effect, while others use it without effect. Even if effective people use it at first, it will not work after a while. Melatonin can be synthesized by the human body itself. When the body can't synthesize normally, it must be related to nutritional deficiency and physical dysfunction. If you don't fundamentally improve your physical condition, to a certain extent, no amount of melatonin supplementation can improve your sleep.
This limitation leads to the single function of the product, which can not establish trust and loyalty in the minds of consumers, and finally can not stand the test of the market and is eliminated.
Founded in 1934, Amway Nutrilite Nutrition Food Company introduced the first multivitamin/mineral as early as that year, and has been active in the world health care products market for 70 years. The nutritional supplement concept of extracting nutrients from plants put forward by Amway Nutrilite Company has been recognized by more and more people. Nutrilite Company is only an extremely common brand in the United States, but it has brought the latest concept of nutritional supplements to China people and people who have used functional health products for a long time. It also promoted the development of domestic nutritional supplements such as Golden Partner, Golden Twelve Kang, Twenty-one Golden Vita and Yangshengtang Growth and Happiness Vitamin.
With the development of nutrition today, people have a deeper understanding of basic nutrients. If people are compared to a building, basic nutrition is the foundation of this building. If the foundation is not solid, the building may collapse at any time.
With the increasingly sophisticated food processing, people's long-term bad diet and living habits, excessive intake of high-fat food, excessive drinking, less intake of high-fiber vegetables and fruits, environmental pollution, and increased work pressure have all led to the loss and loss of a large number of basic nutrients in the body. The lack of various nutrients will lead to various sub-health symptoms: listlessness, fatigue, easy hair loss, low immune function, oral ulcer and indigestion.
The human body consists of cells, tissues, organs and systems. From the perspective of traditional Chinese medicine, people can only keep healthy by balancing yin and yang. Both yin deficiency and yang deficiency can lead to diseases. From the point of view of nutrition, only by maintaining the mutual balance between human systems can the body be healthy. There are ten systems in human body: nervous system, immune system, endocrine system, digestive system, cardiovascular system, respiratory system, urinary system, reproductive system, skeletal system and muscular system. Each system does not exist independently, they are interdependent and mutually restrictive. Problems in one system will affect other systems, which will eventually lead to system imbalance and natural disease. System balance needs sufficient and complete basic nutrients to maintain.
To give a simple example: the most common problem of middle-aged women is endocrine disorder caused by abnormal estrogen secretion.
There are three conditions for estrogen production: 1, and the pituitary gland secretes gonadotropins normally. The body has enough raw materials to make estrogen. 3. Hormone-producing ovaries will not be destroyed by free radicals.
If the reproductive system is compared to a factory, the pituitary gland is the general manager and the ovary is the department manager of estrogen production. In order to produce products normally, the general manager should command properly first, then the raw materials should be sufficient, and finally the factory should have a perfect security system to prevent the destruction of lawless elements. When these conditions are met, estrogen can be produced normally. When customers such as fallopian tubes and uterus get good quality products, they will be very satisfied, your menstruation will be normal and your reproductive system will remain healthy. If there is a problem in one of these three aspects, such as insufficient raw materials. Then the number of products will drop, and customers will complain and get angry when they get these products, so your menstruation will start to be out of balance, and all kinds of symptoms will follow.
At this time, if you choose a functional health care product containing estrogen to adjust it, you will find it effective if you eat it, and it will return to its original state if you don't eat it. Because you haven't fundamentally solved the problem of product production, replacing it with other products will only make workers lazier and lazier, and even eventually lose production capacity. The latest research found that long-term supplementation of synthetic estrogen can lead to breast cancer, cervical cancer, uterine fibroids and other diseases.
Protein is the most important raw material of estrogen. When the body lacks protein, the amount of estrogen synthesis will decrease, while without vitamin B6, protein cannot be converted into estrogen. At the same time, B6 needs B 1, B2 and other vitamin B groups to play its best role. Linoleic acid and linoleic acid in unsaturated fatty acids are indispensable components of hormone synthesis, and some minerals such as magnesium, zinc and selenium are also necessary for hormone synthesis ... So once your body lacks any substances, your estrogen synthesis will have problems.
Vitamin a, vitamin c and vitamin e are the guardians of the body. They are extremely strong antioxidants, which help to resist the harm of free radicals to human body. Vitamin E, in particular, is the most abundant in glands and ovaries because of its strongest antioxidant capacity, which protects factories from lawless elements and maintains normal production order.
Can you see the significance of basic nutrients to estrogen balance from here?
From here, can we feel that if the basic nutrients in your body are insufficient or unbalanced, it will lead to system disorder, and it is meaningless to supplement functional health food.
From this, we finally found the reason for the longevity of nutritional supplements, and also understood why nutritional supplements have such high sales performance in Europe and America. However, the domestic nutritional supplement market driven by Amway Nutrilite has just begun.
According to our understanding of nutrition today, it is easy for us to come to the conclusion that:
Nutritional supplements can be called timely help to the human body, and functional health products can be called icing on the cake.
Nutritional supplements and functional health products should complement each other, based on nutritional supplements and promoted by functional health products. Only when the foundation is laid can promotion be meaningful. With the growth of age, human organs gradually decline, even if the basic nutrition is sufficient, it will lead to a decline in its utilization rate and can not meet the needs of the body. At this time, functional health care products will come in handy to help improve the damage caused by dysfunction on one hand.