Now people's lives are constantly improving, paying more and more attention to health, so the requirements for daily necessities are getting higher and higher. Due to the different physical conditions of people, the requirements for the height, material and shape of pillows are also different. People want to pursue a pillow that suits them very well, so there is a great market demand for pillows. I. Investment risks:

Pillows are easy to store, will not expire, will not depreciate, and the investment is relatively small.

Second, the product features:

At the initial stage of operation, the monopoly station adopts the mode of direct sales of pillows of various brands, and directly purchases goods from manufacturers to ensure quality. Store to ensure a wide range, such as general pillows, health pillows, medicinal pillows, pillows suitable for all ages; Buy a small amount of headrest, waist pillow, back pillow and ear pillow. From the pillow core materials: cassia seed pillow, silkworm excrement pillow, chrysanthemum pillow, cotton pillow, vacuum fiber pillow, water pillow, air pillow, tea pillow and so on; You can also make pillows of various styles, sizes, heights, hardness and different filling materials according to the requirements of guests. There are shaping pillows and ear pillows for babies, embroidered pillows for newlyweds and pillows for the elderly. You can also invite folk artists to make some craft pillows with China folk traditional characteristics on the spot.

Third, the product price:

The price of the exclusive store must be low, ranging from 19-69 yuan. Several of the most expensive characteristic health Chinese medicine pillows are also 20% lower than those in shopping malls-50 yuan.

Fourth, product promotion:

In order to increase the sales of pillow shops, we should not only rely on the flow of people in shopping malls, but also expand the influence of stores and improve their popularity.

1. Print product color brochure? Smoking content includes pillow related knowledge, such as "what pillow to choose when sleeping".

2. Publish soft articles in the media to introduce the knowledge about pillows.