Although the research summary of the development model of hot spring resorts is still very backward, a large number of pioneering hot spring resorts in China have actually achieved remarkable success through the innovation of development model in their commercial practice for many years. There are mainly the following six classic development modes:
Scenic spot mode
The so-called "characteristic hot spring scenic spot" mode is to create a unique hot spring bathing scenic spot to win the market. This is the most fundamental development model of hot spring resort. This hot spring resort is not necessarily large in scale, but to a certain extent, it is creating modern hot spring culture, creating hot spring industry standards and leading the overall development of hot spring industry in China. The key is to use culture to package the theme or highlight the characteristics of natural landscape to form an experiential hot spring bathing scenic spot, which mainly includes two types:
First, a boutique hot spring scenic spot for the public. Take Imperial Hot Springs and Tianmu Hot Springs, the leading enterprises in China hot springs industry, as the representatives. Whether it is Yuquan Road, Taiyi Wuti, N VI, or Tianmu Zhenshan Hot Springs, Taiji Batang, Meiren Sirun Soup, Jiubu Liufa Wooden Soup Ceremony, and the "Summer Hot Springs" they advocate, they are actually creating and enriching modern hot spring culture. It is precisely because we are committed to creating a hot spring culture, excavating the connotation of hot spring health care and creating a hot spring lifestyle that Imperial Hot Spring and Tianmu Hot Spring have become industry benchmarks, not only winning the success of project development, but also successfully casting corporate brands, forming management teams and business models, making them have capital export brands and implementing national strategic expansion.