Seven hours after his birth, Prince Louis of England was presented to the public by his mother Princess Kate.

At that time, Princess Kate wore light makeup, high heels and a dress with bare legs. The temperature was about 10 degrees. Who would have thought that she had just given birth. /news photos

Unlike western women who can go out to socialize after giving birth, China has the custom of confinement since ancient times.

According to tradition, "confinement" is a critical period for maternal recovery. In the meantime, she can't go out to blow her hair, take a shower, or even watch TV ... This is not imprisonment, it's just imprisonment!

The service industry, which is extremely sensitive to people's needs, will certainly not "let go" of women in confinement.

In order to make the "God"-the client sit comfortably in the next month, various "Yueyue service" occupations such as nanny, Yueyue and nutritionist emerge one after another. But the function of each profession is different. What about singleness?

At this time, the "all-round grasp" moon center was born.

Five-star hotel accommodation, nutritious food, caring children of various professionals ... Can you still sit like this?

In such an environment, who would hate confinement?

But before we could enjoy it, the high price in front of us made many people flinch. At the same time, the bad experiences of many "experienced people" in Yuezi Center are also worrying.

Is the service of Confucius Center worth your physical pain? Is the glamorous Moon Center what it looks like? Look at the specific situation first.

Can't get into the Confucius Center

Each family has its own answer.

Confucius Center, also known as Confucius Club, is a place to provide professional care for novice mothers and newborns. It was first popular in Taiwan Province province, which pays attention to health.

In just 20 years, Chinese mainland Yuezi Center has experienced three stages: germination, exploration and rapid development. By the end of 20 19, the market size of Ziyue Center had reached158.6 billion yuan, with a compound annual growth rate of 27.86%, which was developing rapidly.

In recent years, Confucius Center has blossomed everywhere. /China Industrial Information Network

Now, living in the confinement center after childbirth is increasingly sought after by women. Even though the monthly center with fees ranging from 40,000 to10,000 is expensive, it has not affected its popularity.

Some mothers even said that many month-end centers are scheduled for June next year, fearing that they will be "late".

0 1 High-quality medical resources are the core of attracting attention.

Ms. Liu's due date is still three months away, but she has booked a month center.

Ms Liu is not a native of Guangzhou. She lives in Panyu District and always hopes to contact the resources of a hospital in Haizhu District. However, because she has never dealt with the hospital, she felt "caught" when she contacted the hospital.

"Because my husband goes to work after giving birth and no one takes care of him, it is also convenient to find a month center. I didn't expect that the current Confucius Center not only has postpartum services, but also can contact the prenatal services of major hospitals. I really touched it right! "

The service of Confucius Center is not limited to postpartum rehabilitation, and it has formed a complete service chain from pregnancy preparation consultation to prenatal examination to postpartum rehabilitation. This is their "selling point" and also the demand point of maternity. /tuchong creativity

Before delivery, it can help to file doctors and check-up services, and after delivery, there will be visits by obstetricians and gynecologists. This kind of service is not just icing on the cake. For a foreigner like Ms. Liu, establishing cooperative relations with major hospitals is simply a "timely help".

After booking the Confucius Center, Ms. Liu has enjoyed the "mobile physical examination" service for several months.

"I live in Panyu District, and the hospital is in Haizhu District. It's even harder if you have to run every physical examination. It is very convenient to send a production inspection vehicle here in downtown Ziyue. " Tens of thousands of wallets and one-stop service are really safe and worry-free.

The production inspection vehicle is transformed from a bus. The general car starts from the center of the month and the hospital. The inspection equipment is put on the car every day, which can ensure the professionalism and convenience of the birth inspection. /tuchong creativity

It seems that only the high-end facade and thoughtful service of Yuezi Center are not enough to attract the attention of pregnant women, and high-quality medical resources are their core competitiveness.

Confucius Center is not an eternal "refuge"

Nowadays, most young couples can't raise children independently, especially newborns. This requires the help of "experienced" elders, and contradictions often appear in these "experienced" people.

It is "uncontrollable" for the elderly to take care of their children.

Under the impact of professional nursing concepts and emerging parenting styles, the experience of the older generation is often untenable.

Yao, a 25-year-old young mother, made it clear that she didn't want her mother-in-law or mother to take care of her childbirth.

"Neither mother-in-law nor mother is a person who can completely' obey' me. I'm sure I really need a clean environment to recuperate after giving birth, but the situation of newborns is very complicated, and some of their old parenting methods may conflict with me ... "

Therefore, Ms. Yao believes that the best way is to go to the center to "escape" this hectic day.

It turns out that this is effective. During that time in the center of the moon, it was simply "one world." Under the care of professionals, Ms. Yao recovered well.

What are the side effects of "full care" for yourself and your children to the month center? /tuchong creativity

"But what I didn't expect was that my husband became a' hands-on shopkeeper' after leaving the hospital." Ms. Yao's husband thinks that since she has enough energy in the month center and learned parenting skills from professionals, she should be able to take care of her baby after returning home.

"When I first left the Moon Center, I felt very uncomfortable. Family members always feel that they have enjoyed enough and should not be so coquettish, but it is still beyond their power to take care of the baby alone. Finally, I asked for a three-month new moon as a transition. "

The experience of this month's center made Ms. Yao very painful. I thought that everything would be fine if I escaped the intergenerational contradiction, but I ignored another important parenting role, which led to the lack of father's responsibility.

The moon center can only give the body a temporary rest space, and the role transformation from children to parents still depends on themselves. /tuchong creativity

The cycle of the lunar heart is limited, but it is only the most important section. The actual needs of bringing a baby are not available to the month center, and family conflicts cannot be solved by escaping.

In addition to meeting economic standards, whether the concept is qualified is also a threshold for living in the center of the month.

To meet the demands of the parturient and the needs of the family, the emergence of the Moon Center is really incompatible. But whether you want to live or not, you should start from your own family situation, so as not to cause "acclimatization."

Market chaos behind industry prosperity

Confucius Center was first popular in Taiwan Province Province, which pays attention to health. In the past 20 years, the first-tier cities in Chinese mainland have gradually explored a development path.

With the liberalization of the "two-child policy" and the rise of women's independent consciousness, the prosperity of the Confucius Center is the general trend. As a new industry, it has huge profit potential, but it also hides the crisis of supervision.

With the improvement of people's income level, the Moon Center is no longer exclusive to giants and stars. /China Industrial Information Network

At present, the moon center in first-tier cities is gradually becoming large-scale and standardized. Many other cities envy the huge profits, but they can only learn the skin and not get the essence. In the end, it became a commercial stunt and even deceived the public.

03 ingenious charging name

The parturient can't control herself.

Brainwashed by all kinds of big V, Ms. Huang always thought that she would not go to the moon center after giving birth, as if she had neglected herself.

More and more women flaunt living in the center of the month as proof of economic prosperity and husband's love. /pexels

"Even if the price exceeds my expectation, I want to try hard." Ms. Huang chose the chain-type month center, and because she didn't need special services, she chose the standard "28-day rest plan".

When she first moved in, Ms. Huang felt quite good. She can enjoy princess-level treatment, and the children can be completely handed over to the Confucius Center. But then the problem gradually appeared.

"The Confucius Center will ask Mr. Chen Kang to do a physical assessment for me, and will recommend me a series of services such as moxibustion, bubble bath and sweating after each completion. I was a little touched at first, but I don't agree if I have to rest for two days first. I didn't expect to arrange all kinds of teachers to come and recommend every day ... "

Obstetric services with different names are like a black hole, desperately trying to "squeeze" more value from the parturient.

Ms. Huang finally did not agree. However, there is still a way to go in Confucius Center.

"During the hospitalization, although I was very tired, I still insisted on breastfeeding for a few days. After entering the month center, everyone is emphasizing a good rest and relaxation. Children have someone to take care of eating and drinking Lazar, so they are lazy. "

Ms. Huang, who lives in the center, only breastfeeds in the early, middle and late days, which the center calls "the peak period of lactation", and relies on milk powder for the rest of the time.

However, everyone's "lactation peak" is different. The formalized process not only makes Ms. Huang's milk more and more insufficient, but also makes her children no longer rely on her mother's feeding.

"Later, the Confucius Center recommended breastfeeding services to me, and I suddenly realized that they were actually creating such a demand for me in disguise, and I didn't use it."

The child is in full custody, and the mother blindly follows the center of the month, and the result is often unsatisfactory. /pexels

The informal month center is a "naked" for-profit organization, and various hidden charges emerge one after another. If we let our guard down, we will easily fall into a passive situation. At this time, all kinds of "promotion experience" are inevitable.

04 behind the glamorous

Form is greater than content.

Before deciding to make a reservation, Ms. Wang tried a meal in a month center.

"I was worried that the moon meal with less oil and salt would be tasteless, but the moon meal I tried completely dispelled my concerns. All kinds of dishes are dazzling, all kinds of delicious food are available, and desserts are not left behind. The dishes are exquisite, and there is an appetite when you look at them. "

Many parturients are easily deceived by various exquisite forms when they pursue the psychological satisfaction brought by "distinguished service". /tuchong creativity

Due to the satisfaction of tasting meals and the temptation of one-on-one confinement, Ms. Wang booked this confinement center and prepared to spend a happy confinement.

However, the cruel reality came too fast.

"Compared with the tasting meal, the real moon meal is simply the difference between the buyer show and the seller show. Each standard 4-dish 1 soup has common ingredients, which is completely down-graded compared with the trial meal. Ask the reason, only answer that expensive materials are not common. "

Ms. Wang instantly understood that the previous trial meal was just a bait carefully packaged by the Confucius Center, with the purpose of luring her to take the bait.

One-on-one Lunar New Year is even more ridiculous. It is said that the lunar new year industry is very deep, but I didn't expect to find that the lunar new year in the center of the moon is "getting deeper and deeper".

"I have obviously no experience assigned this month. Feeding and sleeping can be done, but when the baby spits and cries, he is at a loss. In the end, I have to do it myself. "

The inexperienced new moon is terrible. Improper massage techniques lead to neonatal injuries, and improper handling of emergencies leads to tragedies ... unqualified New Year's greetings emerge one after another. /tuchong creativity

The informal month center does not have its own month. With customers, it will go to the moon market to find it, and then package it as a "golden moon" as a selling point.

In this tempting new industry, the Confucius Center is full of mud and sand. If we don't pay attention to the qualifications of the Confucius Center and the qualifications of the nursing staff, we will easily be deceived by the "tall" packaging.

The value of Confucius Center is to solve the urgent needs of every family with "live ammunition" service, not "packaging creative competition". Otherwise, the fire that people ignite on a whim will go out sooner or later.

If consumers don't want to be shut out by hype, they must be clear about their needs, and then want, want!

References:

/omn/20 190822/20 190822 a 0689 w00 . html

/industry/202008/8883 1 1 . html

/p/95494 186