This homestay is called Zhuoye Lodge, so how does it promote the development of local economy from homestay to industry? Let's learn from 360!
1. Zhuoye House, a boutique in B&B District.
Zhuoye Cabin, the full name of Sanyi Zhuoye Cabin Holiday Park, is a people's hostel located in Sanyi Township, Miaoli County. By Zhuo Ye and his wife (Mr. Zhuo Ye, originally engaged in landscape engineering; Mrs. Zhuo Ye, master of agriculture, is committed to the promotion of blue dyeing industry. At the beginning, on a barren terrace, in line with the principle of adapting to local conditions and trying not to destroy the original terrain, Zhuo Ye and his wife built houses one by one according to the terrain.
The ceiling and chair covers of Zhuo Ye's cabin were dyed by Mrs. Zhuo herself. Tables and chairs are made of driftwood, not for a hundred years, but for these building materials to return to the earth in the future. Many huts and interior decorations in Zhuoye Cabin were woven by Zhuoye's teacher and father!
Project Orientation: Keeping local characteristics and being divorced from the market comes from Zhuoye's affection for the countryside. He was born in a farmhouse and has a fundamental love for agriculture. He has studied agriculture and has always maintained his love for agricultural life and industry.
The design scheme includes warm and interesting barn house, healthy and creative cooking, agricultural experience involving cultural inheritance, and thoughtful hand-holding ceremony, which makes the rental rate of Zhuoye cabin still maintain a high level.
Zhuoye hut, from homestay to restaurant, cannot be called production industry. Copying rural life in modern society is really refreshing at first, but Mr. and Mrs. Zhuo Ye vaguely feel that there seems to be something wrong with just providing services. Of course, high profits are better. Without "production" and "processing", only "service" is left, and the future development may not be sustainable.
What about Zhuo Ye and his wife? Keep looking.
2. Make "blue" full of vitality.
Zhuo Ye and his wife are actively looking for an agricultural industry that can take root, process, experience and even serve as a gift in the park. In the search, it is found that Zhuoye Cabin is located in Hakka village, which can be combined with Hakka blue shirts to create costume culture. In addition, it is also very suitable for planting blue grass.
They rented a piece of farmland above the vegetable garden, from planting blue, picking blue, beating blue and building blue to making blue-dyed and cloth-dyed works, all of which can be realized in the park. At the same time, their life in Zhuoye is also related to blue dye, and all their activities in life revolve around this theme.
From agricultural production to processing experience to sales, the park is more cultural, distinctive and rich. Zhuo Ye and his wife also saw the advantages of sustainable management in the park.
Zhuoye blue dyeing, with pure natural techniques, allows visitors to experience the magic of traditional blue dyeing technology. Through different processes such as plain blue dyeing (blue cloth), plate blue dyeing (cutting), paste blue dyeing (picking gray) and sewing blue dyeing (twisting thread), visitors can exert their imagination and creativity, dye and weave different DIY works and leave unique memories.
Schematic diagram of blue dyeing process
There are forty or fifty shops in the park of Zhuoye Cabin, with a wide variety of shops and good ecology. Hakka village in Taiwan Province Province is the hometown of tung flower, a beautiful tung flower and a good Hakka life culture. On the basis of blue dyeing, tung flower is produced by combining with tung flower, and different patterns are made with local industries through modern technology. By strengthening the strategic alliance, we will organize activities and marketing with local residents to create a win-win goal.
3. Eat, live, travel and buy
The characteristic development of Zhuoye Cabin redefines the unique operation mode of "homestay concept" from a single residence to a leisure park, making it popular with customers.
1, Zhuoye catering culture: vegetarian Hakka catering
With the concept of "eat one seat, rest assured", we will provide tourists with healthy whole grains and vegetables, and make a series of special Miaoli Hakka rice through simple cooking.
Six different types of restaurants meet the dietary needs of tourists of different ages, levels and groups in terms of food, tasting food, group meals, health pots, coffee desserts and afternoon tea.
Taibei-Eslite Xin Yi 4F and gourmet.
Miaoli-vegetable restaurant and food
At the same time, the founder of Zhuoye Cabin adheres to the principle of "healthy and organic", not only grows green fruits and vegetables by himself, but also cooperates with local farmers to create a "traceable" food supply chain with production and marketing experience, which not only promotes the development of local rural economy, but also makes tourists feel at ease and delicious.
2. Zhuoye House: Characteristic B&B
Barn B&B not only has the original living function, but also becomes a connecting living room with floor-to-ceiling windows, toilets and small gardens, which are warm in winter and cool in summer. The lodging brand of Zhuoye Cabin has gradually formed.
In addition to the barn house, Zhuoye hut has different terrain changes, and various accommodation houses such as elegant rooms, VIP rooms, auspicious rooms and Tibetan mountain pavilions have been established, which can accommodate different people and different types.
3. Classic and unique scenery browsing
According to the season, the hut skillfully combines the natural landscape with the human landscape, forming the four-season beauty of "irrigation of tung flowers in spring, listening to frogs in summer, enjoying maple red in autumn and whispering in winter".
Tonghua Ji landscape
Firefly landscape
Butterfly seasonal landscape
4. Accompanying gifts, Zhuo Ye is very creative and creative.
Zhuoye hut is characterized by accommodation and blue dyeing, and follows the concept of "production, ecology and life" At the same time, the primary, secondary and tertiary industries will be skillfully integrated to create Zhuoye Wenchuang market and sell Zhuoye Wenchuang products, such as blue dyed scarf products, ornaments, ornaments, small living objects and so on.
The little detective said:
Zhuoye and his wife formed the characteristics of the park by increasing the localization, refinement and deepening of the upgrading of traditional agriculture, which improved the tourist rate of wooden houses; Through the combination of the first and second industries, the industry has been continuously upgraded, enriching the connotation of agricultural products and improving the consumption rate of tourists; Take blue dye as the content, continuously improve the service and gradually enhance the competitive advantage.
Although Zhuoye Cabin is a homestay, it has taken a different road and found the development direction of sustainable management. We should learn to be flexible in agriculture, and Zhuoye's thinking is worthy of in-depth study.