Function setting: It is related to the rapid development of health examination industry, the most mature business model, the easiest to copy and the easiest to be accepted by customers, as well as the advanced and complete testing equipment, high professional and technical level, rich expert resources, large demand for people, high profits, quick cash flow recovery, new ways to generate income for hospitals and convenient medical treatment.
Present situation: physical examination is the main thing, followed by medical services (expert consultation, hospitalization, operation cooperation, etc. ), and carried out a small number of health risk assessment and intervention management services. Recently, most hospital physical examination centers have seen the development prospect of health management market, and are planning to develop health management service models and intervention technologies, which are in the stage of planning and starting services.
(two) the service mode of professional physical examination centers (physical examination centers or outpatient departments and sanatoriums established by private enterprises)
Function setting: With the rapid development of health examination industry, the most mature business model, the easiest to copy, large crowd demand, high profit, fast cash flow recovery, convenient for enterprises to join the chain development, provide health management services and collect health data.
Present situation: health examination is the main thing, followed by consultation and guidance after examination and health education lectures. In order to fully tap the consumption potential of customer resources and maintain the loyalty of customer physical examination, some health examination centers have carried out health risk assessment and special health management services.
(3) Community medical service center (public comprehensive 3A hospital) service mode.
Function setting: community health service functions of prevention, health care, medical treatment, family planning, health education and rehabilitation.
Present situation: Mainly aimed at the diagnosis and treatment of common diseases and frequently-occurring diseases, as well as the disease management of four chronic diseases (hypertension, diabetes, stroke and coronary heart disease) in middle-aged and elderly people. Regularly carry out health education such as health knowledge lectures, and go deep into neighborhood committees to carry out health service free clinic activities and disease consultation services.
(4) Third-party service mode (public and private health management service institutions)
Including health science and technology software development, Internet information technology platform service companies, health consulting companies, health insurance companies, health care products companies, beauty and health centers, health centers, foot massage centers, fitness, health management, clubs and other service companies.