During the Olympic Games, thousands of people were ecstatic. Although the Athenians were worried about the deficit of 654.38+08 billion euros, the people of China were happy, especially CCTV, whose ratings and advertising fees soared. There are so many dazzling advertisements, let's look at their gains and losses.

1, celebrity endorsement type:

During the Olympic Games, the advertisements of major brands are like gambling, and the bets on Bao Zhong will naturally soar. On the other hand, if one person makes a mistake, the whole situation will be lost.

Coca-Cola has become the biggest winner of Olympic advertising. They can even put up the slogan "Whoever advertises for Coca-Cola will win the Olympic gold medal". Teng Haibin and Liu Xiang, one kept the last private territory for the gymnastics team, and the other opened up an oasis in the desert of track and field. Coca-Cola's success in selecting candidates is not conducive to winning the first prize in the lottery. More importantly, innovative advertising ideas. The two handsome guys are eye-catching and take care of the audience in Beijing and Shanghai. At the same time, they skillfully show their own housekeeping skills, which is a masterpiece.

In contrast, playing the star card "bought" the "I can" of several gymnastics stars. Because of the fragmented performance of the gymnastics team, it looks terrible, which is equivalent to spending 65,438+0,000 on the altar, and not drawing a QQ. Experts even suggested changing "I can" to "I bear" or "I shrug".

The advertisement of 36 1 degree is quite creative, but the badminton men's singles and men's doubles were completely annihilated in the early stage, which brought a lot of scolding to Li Yongbo who scratched his head. The last few women joined forces with Zhang Jun to protect the last festival in Li Zhi. There is 3 gold in the account, and look at this advertisement, well, not bad!

The fate of the two big predators in the fast food industry is even worse. McDonald's asked Guo Jingjing to be an image spokesperson, and Guo Jingjing won two gold medals in one fell swoop; KFC took a fancy to Li lying in front of the vault. However, the situation of TV advertising has changed again. McDonald's somehow abandoned Guo Jingjing's gold-lettered signboard, and it was disgusting to use a clown performance that was neither fish nor fowl. On the contrary, KFC described the Golden Chicken Leg Fort as mouth watering.

Anta also missed the first prize. Wang Hao couldn't stand the pressure at the critical moment, and was defeated by Ryu Seung-min. The image of the difference between one mind and one mind was completely changed. Although New Zealand star Tian Liang won the first gold medal, yesterday's failure will bring some fluctuations to the advertisement. Fortunately, the schedule is coming to an end, and the impact should not be too great.

The cleverest thing is actually beautiful appliances. Although it is not clear who the brand speaks for, it has successfully come up with the concept of "golden moment", which actually monopolized all Olympic stars with 32 medals from beginning to end.

So if you choose in this field: the United States first, Coca-Cola second, 36 1 degree flower exploration.

2. Focus on participation:

This unit refers to those advertisements that have no Olympic athletes, but are still desperately dependent on the Olympics in content, which fully embodies the spirit of "focusing on participation" in the Olympics.

The advertisement of Fulinmen Blending Oil was the least successful. If my dad is watching the Olympic Games at home, I will take a dish and block it three times from the left and three times from the right, and I will definitely be slapped. So many viewers also want to slap the woman. They can't watch the Olympic Games. What are you doing? No one objects to watching the Olympic Games from the sidelines, but advertisements don't understand the audience's mentality. During the Olympic Games, various events are given priority, and there are more people who don't sleep or eat, and people who mix up in front of TV are the most annoying.

The advertisement of the bird is very cute. Although the black advertising actor is not like any big name in track and field, the opening atmosphere is properly created and the overall creativity is extremely novel, which is an example. The same excellent beer is Jin Xue Beer, and the comedy elements are further explored than the waveguide, which makes people like it more and more.

Kunlun Lubricant has taken care of all ages, shouting for Olympic athletes with a clever attitude, and its own brand has the word "oil", which gives people a very sincere feeling. Don't use novel tricks, just return to the original. For example, before Cao Cao went to war, the youngest son Cao Zhi wrote a wonderful poem, and the eldest son Cao Pi just burst into tears and cried, and the balance would naturally tilt.

Faye Wong has a song called Bao Yang. At first glance, the title of the song thought it belonged to a man. Later, I learned that Baby in the Sun was omitted. Mengniu's advertisement can be said to have the same effect. The sentence "add more milk at ordinary times" is very awkward. Of course, the revision of "nine birds in the sky, Hubei guy underground" is quite effective.

Awards in this field: Kunlun Lubricating Oil Gold Award, Jin Xue Beer Silver Award, Bird Mobile Phone Bronze Award.

3. Go your own way:

Compared with the first two categories, these advertisements are full of individuality, regardless of the general trend of the Olympic Games, and everything follows the established policy. Although it has not kept pace with the times, there are still many eye-catching products.

Let's talk about two kinds of candy first. A performance that wanted to be funny, but the actors exaggerated it, which basically became a scene, which was ridiculous. Another invited a big-name star. First, the plot of the advertisement is very weak. Second, the appearance of the star is hard to remind people of candy. Third, the voice of the star seems to be more suitable for a tobacco advertisement. Unfortunately, see the last sentence of the model.

Xizhilang continues to play family cards and children's cards. Carnival music soap operas are basically in line with the appreciation level of the younger generation, but the most important point has been forgotten. 1 1 and 12 How many children can watch TV? Yangshengtang, which also plays the family card, is better.

Others, whether buses or original cars, are piled up with data tactics or just say that the products are practical and ultimately mediocre. Please go to the business men's wear and He Run movies with stars in the entertainment industry.

On the contrary, two advertisements in the farmer's orchard, with bright colors and beautiful styles, brought a brand-new feeling to the audience. It seems that visual impact effect is still dominant.