Chicken Soup: Chicken Soup for the Soul (by Jack canfield, Mark Victor Harsen) is one of the best-selling books in the world. It tells readers a short story full of philosophy in short and pithy language. The author has always followed the following principles: express his true feelings about the world in simple language; Tell colorful life with deep affection; Light the torch of true feelings in every corner; Let every fragrance spread in the world; Let the true feelings solidify into eternity in the collision of hearts. (Later, it generally refers to short stories full of philosophy that are beneficial to the spirit or psychology) \x0d\ Real literature requires more, and you can use materials to express all kinds of humanistic feelings in the social era at will, but it must have certain literary value. \x0d\x0d\ Chicken soup writing enters the intermission \ x0d \ 2065438+04 June 10 Tuesday Beijing Youth Daily \ x0d ◎ Tangshan \ x0d \ fades out, cooling Bi Shumin and Zhou. Since \x0d\ positive energy 20 12, "chicken soup literature" has been in a downturn, and readers seem to have entered a new period of weakness, or will not be moved by new floating words and sentences, until yesterday's residual temperature is cleared from their minds. \x0d\ The authors who wrote chicken soup during the market break were unfortunate. No matter how hard they try, readers will instinctively respond: Dude, are you copying this? This is standard nonsense. If you don't copy it, where does chicken soup literature come from? \x0d\ "Chicken Soup for the Soul \x0d\" Chicken Soup for the Soul \ "originated from Catholicism and was formed around the 5th century AD. \x0d\ According to regulations, 40 days before Easter is Lent (also called Lent). On the first Wednesday after Lent, believers will go to church to attend mass. /kloc-more than 0/4 people are not allowed to eat meat,/kloc-more than 0/8 people only eat one meal a day. In order to ensure nutrition, the church will prepare egg soup and vegetarian food for believers, that is, "good spirit soup", commonly known as "chicken soup for the soul" \x0d\ This soup has been popular in Britain, France, Italy and Germany for 1500 years, and they are precisely the leaders of modernization. In Max Weber's view, modernization is not the result of the steam engine, but the product of "Puritanism Spirit", that is, frugality, diligence, striving for life, and believing that heaven can be built on the earth. He believes that the reason why human society has been stagnant for a long time is that we are bound by superstitions on morality, religion and tradition, and it is the "Puritanism Spirit" that leads mankind to break through the charm and regain the dominance of destiny. \x0d\ From this perspective, "chicken soup for the soul" seems to be a cup of holy soup, but Max Weber also said that he didn't quite understand why the good things invented in the 5th century didn't appear until18th century. \x0d\ No one is more afraid of his wife than Americans \x0d\ Since human beings entered the modern society, "chicken soup literature" has been like a surging river. \x0d\ Robinson Crusoe and Gulliver's Travels are both typical "chicken soup literature", so the author just grabbed the reader's ear and shouted "Hurry up! Work overseas. "Later, the count of Monte Cristo was among the best. There is a famous saying in Hugo's Work at Sea, "Lightning, light the street lamp for me quickly", which is so heroic that people spit out their meals. This stunt of fighting tyrants with labor is a bit like the slogan on the door of Auschwitz concentration camp: labor creates freedom. \x0d\ But the "chicken soup literature" in Europe is mild, so it can be mixed with some world famous works while catering to the market. However, in the hands of Americans, everything has changed. \x0d\ First, Helen Keller's "If Give Me Three Days". She spent countless three days writing this book. Instead of using it to enjoy life, she poured out her nagging talent. Fortunately, her ill-fated fate helped her gain enough popularity. \x0d\ Washington Irving, another chatterbox, remembers his pseudo-famous saying: "Throwing a stone at the source can also change the direction of a big river. "The older you get, the more you feel stupid. \x0d\ However, it was the series Chicken Soup for the Soul that Jack canfield and Mark Victor Harsen planned in 1993. Jack canfield is an actor, but he can't remember what he played, or that is, bandit soldier A and villager B. If he played poorly, he wrote it, which has remained unchanged since ancient times. They made 200 at a time. In fact, even if we want to make money, there is no need to be so ferocious ... \x0d\ Chicken soup Why is it so fragrant \ x0d \ Human beings love to drink chicken soup because our hearts are very fragile and we don't have the courage to face all the truths in this world. \x0d\ We dare not admit that morality has no innate reason, we don't want to believe that life has no ultimate meaning, we don't want to accept the fact that we are all going to die, and we don't want to face up to the fact that most of our lives are boring and worthless, so we have to make up an illusory world to make up for all kinds of shortcomings. \x0d\ It is human nature that we would rather miss this life under anesthesia than fail miserably in the struggle against fate. American writers are particularly \x0d\ at telling stories. Every newspaper in the United States must contain 200 stories, and each edition must have three stories. For a good reporter, 500 words is enough to tell a story. In this atmosphere, writers hardly need to learn the skills of telling stories. \x0d\ American brand chicken soup is almost always described and discussed. Occasionally use the so-called "china box" narrative technique, that is, one story sets another story, which comes from folk literature such as Sanyan and Erpai. For some reason, Westerners think it is "superior". \x0d\ We live in a pan-story era, where business depends on storytelling, the workplace depends on storytelling, entertainment depends on storytelling, and even news depends on storytelling. Since they are all stories, chicken soup is particularly attractive. Compared with the bitterness in reality, it is more like Chun Xue. \x0d\ In short, the fragrance of "chicken soup for the soul" cannot be separated from two premises, one is a stupid mind, the other is that people like to listen to stories, and modern society has enriched these two things. X0d The Development Path of China Chicken Soup x0d Chicken Soup Literature became popular in Chinese mainland, accompanied by campus songs in Hong Kong and Taiwan. Mainland readers have learned about Qiong Yao, Cen Kailun, Xi Murong and Zhang Xiaofeng, and know that there is another way of life. We soon had shanzhai editions, such as Wang Guozhen and Shirley, including Lu Yao's Ordinary World. \x0d\ is still influenced by "chicken soup wonton". Our understanding of "chicken soup literature" is soup made of chicken, so it is full of meat flavor and focuses on nourishing, ignoring its original meaning of light egg soup. Therefore, our chicken soup literature rarely tells stories. When it comes to it, it teaches people condescendingly, or cares about people, or speaks well, or makes a hullabaloo about, or fights bravely ... In short, it has become our symbol to talk endlessly. \x0d\ Chinese originated from Wu Zhu, and was originally famous for swearing and swearing. In other words, the same word means different things at once. No one applauded when they said that "everyone dies" and "life has never died since ancient times". In short, the content is not important, winning by posture. Whoever can come out will be one step ahead. \x0d\ Many people know the Analects of Confucius, but few dare to speak like Yu Dan; Many people know Nietzsche, but only a few dare to speak like Zhou. There are many successful people in the workplace, but as Tang Jun said, it is unprecedented ... \ x0d \ The mainland's "chicken soup literature" has taken a strange route. From one concept to another, from love to life, to workplace inspiration, to success, to the history of Chinese studies, and even to health and wellness, it has developed by leaps and bounds. It has become an arena of different ideologies. \x0d\ Business of Chicken Soup Literature \x0d\ The most typical feature of an immature society is that the whole structure will automatically clone into various sub-fields, thus infecting them with its shortcomings, suffocating their vitality, and making the edge unable to provide new creative power for the center. \x0d "Chicken Soup Literature" as a business, as long as it developed healthily, it could have gradually overcome its own shortcomings through market game, but unfortunately the opposite effect appeared in reality. \x0d\ Book operation is characterized by high risk, low output and small scale. Apart from policy risks, bestsellers have been sold for less than a month, and piracy can be seen everywhere. Managers give up their responsibilities, and operators are powerless, which inhibits the scale of investment. Enterprises can only earn money from the market for one month, not 10 years. This means that investing too much is against economic rationality. The reality forces everyone to just take a bite and leave. They are all market predators, and no one has self-restraint. \x0d\ Compared with serious writing, the concept of hype is always the most convenient. Later, I didn't even bother to do new concepts, so I just collaged them. For example, Confucius was described as an inspirational figure, Liu Bang as a top diaosi, and Yang Di as a "rich second generation". In short, I will transform historical figures into what you want to hear and provide them with obscenity. \x0d\ On the surface, what brings negative energy is the quick success and instant benefit of merchants, but which country's merchants in the world are not quick success and instant benefit? \x0d\ Elites hate "chicken soup for the soul" \x0d\ Since the first day they landed in Chinese mainland, they have been criticized by elites, and their words are extremely mean, such as "porter of thought" and "short man of spirit". \x0d\ Historically, the elite is a relatively independent class. Although attached to the imperial power, it is the literati who have the final say in commenting on the merits and demerits of writing. But then the situation changed, saying that the quality of the work depends on the above meaning. Criticism is wrong, destroy it immediately. Because of being marginalized, everyone will naturally vent all their anger to a safer place, and "chicken soup for the soul" has just become a scapegoat. \x0d Chicken Soup for the Soul is a market writing. Will it dwarf the reader's mind and make people more naive and ignorant? This is actually a controversial topic. Perhaps, when you are young, you are not ignorant and naive, but an abnormal thing. What really makes the elite feel unbearable is that the writing of "Chicken Soup for the Soul" has produced too many "writers", and its social popularity has even come from behind, so there is no objection. \x0d\ Elite writing and market writing could have gone hand in hand, but what is worth pondering is, what makes them enemies? \x0d Chicken Soup for the Soul has lost its soul \x0d\ Perhaps Chicken Soup for the Soul is not a problem in itself, but a utilitarian style of writing. X0d takes inspiration in the workplace as an example. It started in Wu Shihong, followed by Tang Jun and Kai-fu Lee. Many executives have reached the peak of the workplace and are under the pressure of performance. In order to leave a way out for their future, they began to "chicken soup for the soul", because of their high popularity, they will have more social resources and their future jobs will be guaranteed. Almost every such "autobiography+sentiment" book dresses itself up as an all-rounder, detail-oriented quasi-perfect, and even sells cheap patriotism to win people's attention, but it exposes the author's biggest defect: hypocrisy. \x0d\ Hypocrisy is a common problem in writing "Chicken Soup for the Soul". In commercial society, where can I get free chicken soup? The real housekeeping skill has long been hidden in the safe. Who will tell you? Congenital deficiency, coupled with quick success and instant benefit caused by tight environment, is particularly vicious. As a result, the poor are writing the sutra of getting rich, the playboy is praising love, the fool is writing about how to think, the people who don't study are writing about their reading experience, and the uneducated people are preaching Chinese studies ... Everyone is pretending, but fortunately there will never be a shortage of people who believe. \x0d\ Cold chicken soup will continue to boil after three to five years \x0d\ If you are young, you will be confused, and you will love "chicken soup for the soul". Without its irrigation, serious study will lose most of the soil and become castles in the air. \x0d\ The key to the problem is not whether "chicken soup for the soul" should exist, but its quality, and whether it can be more focused and serious. The reality is that more and more young writers expect to become famous overnight by "chicken soup for the soul" and carefully concoct one concept after another. They are more familiar with market analysis than culture. They are proficient in user positioning and demand analysis, but they don't have enough time to accumulate and write really good things. \x0d Chicken Soup for the Soul is also chicken soup, which is the product of human civilization accumulation. Although simple assembly and splicing can maximize efficiency, it can't constitute a creative product, which is actually far more terrible than superficial, simple and naive, because the author has not integrated his own personal experience into it. He is writing, not writing. The development of the book market in recent 20 years proves that we can only get rid of this dilemma from the big environment. However, these 20 years have also proved that this is often to quench one's thirst. \x0d\ Fortunately, low-level operation is not a book industry. There is no doubt that after three to five years, the cold chicken soup will boil again, and new concepts will appear, which will make readers excited again. \x0d\ At that time, booksellers will be happy: the deceived new generation has finally grown up. \ x0d \ x0d \ satisfactorily adopted.