Zulijian, as the pioneer of the category of shoes for the elderly, deeply studies the foot shape changes of the elderly. Zulijian shoes for the elderly have won 260 national patents on product appearance, soles, insoles and other aspects, just to solve the problem of wearing shoes for the elderly. Collect the data of seven dimensions of the foot of the elderly, and develop a professional shoe last suitable for the foot of the elderly.
In July, 20021,Zulijian shoes for the elderly won the market positioning statement of "China shoes for the elderly will be the first in sales in 2020" issued by Euromonitor International, a world authoritative research institution. As the pioneer of shoes for the elderly, Zulijian brand has been deeply involved in the industry for six years, deeply studied the changes of the foot shape of the elderly, and obtained 260 national patents, which are trusted and loved by many users.
Euromonitor International, founded in 1972 and headquartered in London, England, is a world-renowned business information provider. After nearly 50 years of growth and development, it has more than 30 kinds of industry development information, macroeconomic and consumption information from more than 200 countries and regions, and the research covers all channels and the whole industry chain.
From June to July, 2002/kloc-0, Euromonitor International conducted a systematic market research on shoes for the elderly in China, aiming at demonstrating whether Zulijian is the leading brand of shoes for the elderly in China by comprehensively combing the market competition. In this study, Euromonitor International conducted an extensive survey on the brands of shoes for the elderly that exist in the national market and have a certain sales scale and popularity, so as to ensure the rigor and traceability of the final conclusion.
Through public information sorting, in-depth interviews with experts and cross-validation of data, Zulijian's market leading position was finally confirmed. This systematic and all-round research has laid an objective factual foundation for the subsequent issuance of the market position statement letter. Based on the research of Euromonitor International, the result is "Footwear for the elderly-the sales volume of shoes for the elderly in China will be the first in 2020".
Since its establishment, Zulijian shoes for the elderly have always adhered to the user-centered, unswervingly taking meeting the needs of users as the product research and development direction, and devoted themselves to solving the problem of wearing shoes for the elderly. In the past few years, we have obtained 260 national patents on product appearance, soles and insoles. And has been deeply involved in the aging industry, just to solve the problem of wearing shoes for the elderly.
As a leading enterprise in the aging industry, Zulijian has begun to strategically lay out the ecological model of aging consumer goods, rely on the strength of brands and channels, integrate the resources of the aging industry, gain insight into the development trend of the aging industry, gradually extend from aging shoes to the aging consumer goods industry, radiate and develop aging clothing, daily necessities and scientific and technological products, and strive to create more product experiences for the elderly.
Baidu Encyclopedia-Zulijian