In recent years, the joining market of hair care clubs has risen rapidly. Hair loss, youthful gray hair and the enhancement of people's health awareness provide great business opportunities for hair care centers. However, investment is risky, and joining should be cautious. Choosing the right brand to join is half the battle. At present, the top ten hair care club brands in the market, such as Yusi, Balincan and Duoyu, have different functional orientations. Some focus on hair care, some focus on functional hair growth, making hair white and black. It can be said that a hundred flowers blossom and a hundred schools of thought contend, and each has its own supporters. Therefore, it is not easy for this hair care club to divide the list, because each brand has different directions and treats different customer groups. When you join a hair care brand, you can focus on these aspects.

1.？ Look at the brand

What is the market share? How famous is it? Long operation time? Do you pay attention to brand building? What honors have you won? These are all problems that franchisees need to pay attention to when joining. The operation of hair care centers has entered the era of licensed consumption, and well-known brands are more favored by consumers. In this regard, Silk Field has always been at the forefront of the industry, with more than 2 million members, market revenue of more than 2 billion yuan, and revenue scale exceeding the cumulative sum of the second to tenth places.

2.？ Look at joining the system

Franchisees choose to join rather than start their own businesses, largely because they don't understand the hair care industry. Therefore, it is very important for franchisees to have a perfect enterprise system, complete R&D, production, training and after-sales service, and what is their position in the industry. Like Silk Field, it has its own supply chain. Zhuhai headquarters has more than 20,000 square meters of food-grade automatic ingredient cosmetics factory, which makes the operation of the supply chain more efficient and can meet the market demand in time. In addition, Yus Business School has a strong training system, including staff training, store manager training and management training, which helps to improve the ability of employees, store managers and management.

3.？ Look at the chain mode

When joining, franchisees can examine whether the brand has a mature chain operation mode and accumulate rich operation experience. Whether the operation is standardized or not, the business model is the core of chain operation. For example, before I joined Silk Field, I knew little about the hair care industry, but when I was doing nursing in Silk Field, I learned that the joining mode of Silk Field was standard and reproducible, and I felt particularly friendly to our industry, so I chose to join. Now the store is on the right track and the profit is relatively stable.

When you join, you will generally choose the top brands in the list to understand, but the division of this list is still unfounded. Everyone should still consider the strength, number of stores, revenue, popularity and other aspects, which is more objective and true.