The living museum is a lifestyle experience. There are two types of life museum, one is a place that provides some functional services, such as health care, health preservation, beauty and so on; The other is experiential marketing places, such as home life museum, fabric life museum and complete real-life layout, where consumers can feel for themselves and decide whether to buy.
Where exactly is the living museum? Recently, reporters who saw the signboard of the "Life Museum" asked many hipsters curiously, and combined with the answers of some informed consumers, they learned that the "Life Museum" is a place that provides beauty, hairdressing, body shaping, skin care and aromatherapy services, and sells fashion items such as clothes and bags. It's just that the signs of the "Life Museum" are generally themed in front. Similarly, there are home life museum, beauty and body life museum and vitality life museum, which are close to clubs and salons.
It is understood that in fact, no matter what kind of "living museum", the key is not to talk about products, but to sell ideas and lifestyles. To put it bluntly, the life museum is a sales place for emotional experience and a practical art with the attitude of "caring". There, furniture, tiles, curtains, lighting, beauty and skin care products are tied together and integrated with music and art. Show consumers a life scene.