1, trial operation started a wave of publicity.

When I first opened the store, I thought it was a person's temperament. It doesn't matter if you have no money in the early stage. Even if you lose a little, you have to race first. After you make the quantity, all the costs will go down. At that time, money was a natural thing. If you work overtime the night before opening, you should pile up the goods and clean up the store, and then open the business the next day, so that customers will not be in a mess, and it is better to choose and control the losses.

Be sure to have enough goods to open the store, prepare the goods for the next day one day in advance, and arrive the next day, every day. With goods, there is turnover. We should manage profitable goods, lost goods and reputable goods in advance. Open a fruit shop owner to learn the exchange circle, search under the circle of friends, and search for fruit shop morning classes. The circle invited more than 300 fruit shop owners to join. It's not easy to open a shop. I am grateful to have a group of mentors and friends!

2. The opening copy is written by peers.

The publicity copy of opening a circle of friends mainly includes what stores to open, what activities to have and where the address is. When editing a copy, you can optimize it and write more festive words and expressions. For example, the big reward for opening a small shop does not regret it when it comes. You can buy it before sending it, and the opening activity of XXX store is coming. Activity 1, forward a box of mangoes when the opening activity is full of praise 18, activity 2, add friends, buy a pineapple with 0. 1, activity 3, you can participate in the lucky draw when you are 58 years old, and you can win 100% prizes and so on. Share more experience in opening a fruit shop, search under the circle of friends, and search for morning classes in fruit shops.

3. Holidays can be more effective.

Opening a fruit shop is not to say that there are not many off-season and peak seasons, but the second half of the year is generally better than the first half. When opening a business, we should consider whether customers are free to come to the store, and generally choose weekends or holidays when customers are more relaxed. There are fewer festivals in the first half of the year, which will be a bit deserted, but it still depends on the location. If the location is not good, the business of the fruit shop will be bad, and the location is good. Even if the pineapples are cut in the first half of the year, a lot of profits will be cut, the passenger flow will be guaranteed, and the business will continue and get better and better.

4. Choose the right products for the opening activities and determine the price.

Do a good job in pricing during the opening of fruit shops, go to other fruit shops to understand and compare, set the price in the middle, and use all the publicity that can be used. The fruit shop is full of piles, and there are piles at the door. Use loudspeakers to put hawking and music, put posters on light boxes in place, distribute leaflets wildly, and get rid of services such as delivery with a 50% discount or more. 10 is enough for a 20% discount promotion.

It is best to pull a batch of explosive goods and strive to make the fruit shop an instant hit. When the business is booming, the more powder is absorbed, the better it will be for the later operation.

The methods summarized in the opening promotion can also be used in other daily activities. Opening activities, like other activities, need to use popularity to drive more popularity, and the propaganda ideas are similar.