However, tea is a traditional product and a realistic object. Only by selling concepts, cultural innovation, advertising and hope, marketing is difficult to succeed.
Why? !
(1) The concept of sales.
Tea is a traditional product and a healthy life product with 5,000 years of cultural endorsement.
How many people will listen if the concept is sold by direct selling and promoted by health concept? !
In addition, people should be invited to attend classes at the venue, among which those who do things need income, those who give lectures need income, and those who rent venues (venues) also need funds. Anyone who knows it knows that "wool is on sheep."
What's more, people in class are not fools, and brainwashing is not accessible to everyone.
(The picture is a network diagram)
(2) selling wenchuang.
Selling creative copy is a very wise means, and it costs money to write soft articles well.
What's more, tea products are a big system. Only one product was beautified, and other similar tea varieties were beautified. In addition to "picking up sesame seeds and losing watermelon", other events were also held.
(3) selling advertisements.
The advantage of selling advertisements is to enhance the influence of products.
However, product influence is not the concept of good product quality.
What's more, the cost of advertising is very high. The customer acquisition cost of online merchants' media on the network platform is high in 300 yuan/person and low in Kloc-0/50 yuan/person.
These costs are also borne by consumers. In addition, tea is unsalable, and it is difficult for everyone to use 20 grams a day. In fact, people who consume three to five grams of tea every day are the most.
(4) selling hope.
Hope, which looks beautiful, is actually illusory and far away!
If health is hope, healthy people don't care, and unhealthy people can't achieve health by drinking tea.
If you take enjoyment as your hope and feeling of enjoyment, you can have tea or you can have it for free.
If longevity is hope, not all people who drink tea are longevity people.
If we hope to get rich, then more people will get rich in other ways.
The questioner must be unhappy. Understand this, tea does not need marketing? Indeed, tea is not mysterious, just like clothes, shoes, socks, grain, oil and rice noodles in the market, it is a daily substance in life. Tea operators only need to operate honestly with their normal mentality.