Enterprise culture refers to the values with enterprise characteristics that are gradually formed in the practice of socialist market economy, recognized and observed by all employees. The sum of business principles, business style, enterprise spirit, ethics and development goals.

Methods of building enterprise culture:

1, morning meeting, evening party, summary meeting 2, summary of thoughts 3, posting slogans to publicize corporate culture 4, building advanced models 5, website construction 6, authoritative presentation 7, study abroad 8, enterprise entrepreneurship, history exhibition room 9, introducing new people, introducing new people.

Culture 10, carry out mutual evaluation activities 1 1, set an example for leaders 12, and set up enterprise newspapers and periodicals.

Function:

(1) boot function

Corporate culture can guide the value orientation and behavior orientation of the whole enterprise and each member of the enterprise, which is embodied in two aspects: first, it can guide the thoughts and behaviors of individual members of the enterprise; Second, it plays a guiding role in the overall value orientation and behavior of enterprises. This is because once the corporate culture of an enterprise is formed, it will establish its own systematic values and norms. If the value orientation and behavior orientation of enterprise members are inconsistent with the systematic standards of enterprise culture, enterprise culture will correct them and guide them to move closer to enterprise values and norms.

(2) Constraint function

Corporate culture has a restrictive and normative effect on employees' thoughts, psychology and behavior. The binding function of corporate culture is mainly realized by perfecting management system and moral norms. The concrete manifestations are as follows: on the one hand, the constraints of effective rules and regulations: enterprise system is one of the contents of enterprise culture. The enterprise system is the internal laws and regulations of the enterprise, and the enterprise leaders and employees must abide by and implement it, thus forming a binding force. On the other hand, the restriction of moral norms: moral norms restrict the behavior of enterprise leaders and employees from the perspective of ethical relations. If people violate the requirements of moral norms, they will be condemned by public opinion and feel guilty psychologically. The ethical standard of "saving the world for health, striving for perfection, not being unfaithful, and treating everyone equally" in Tongrentang Pharmacy restricts all employees to strictly operate technical regulations, strictly manage quality and strictly enforce discipline.

(3) Corporate culture construction plays a coordinating role in enhancing the market competitiveness of enterprises.

In order to achieve the higher goal of enterprise construction, it is necessary to shape the team consciousness of enterprise employees through the construction of enterprise culture. As the saying goes: "management, first, we must straighten out the procedures, and second, we must straighten out the mentality." For example, before and after the enterprise workers' congress, employees can be mobilized to actively participate in the activity of "I offer advice and suggestions for enterprises" and put forward useful suggestions on enterprise development and enterprise construction, so that enterprise leaders and employees can gain a sense of identity. The construction of enterprise culture also requires enterprise managers to care about people, love people, respect the labor achievements of employees, and make every employee feel comfortable in the team, so as to act more harmoniously. Therefore, the market competitiveness of enterprises is not only the competition of single key technology, key equipment and operation mechanism, but more importantly, the organic integration between them is the comprehensive improvement of various capabilities.

(4) Corporate culture construction has an incentive effect on enhancing the market competitiveness of enterprises.

The construction of enterprise culture should be people-oriented, that is, it emphasizes respecting, caring and inspiring people. Through the construction of corporate culture, employees are encouraged to exert their internal motivation, take positive actions towards the expected goals, and exert their greatest potential, thus reaching a higher level of personal psychological needs. Advanced appraisal, promotion of technical titles, various competitions, technical contests, speech contests, etc. in enterprises provide favorable conditions and environments for realizing personal values through effective spiritual and material incentives, and mobilize the enthusiasm and creativity of employees to the maximum extent.