The common mistake of new copywriting is to tell the story straight, read it like a dry piece of paper, and it is difficult to cause * * *.

For example, in B2B investment promotion, copywriting should have four elements: "industry-product-value-sales"; If you are B2C sales, the structure of the copy is "problem-pain point-solution-sales".

Hierarchical structure is an important factor to arouse customers' interest and can pave the way for your next sales.