Health products sales summary:
How time flies! In a blink of an eye, I have been working in _ _ for nearly a year. Time urges me to say goodbye to _ _ _ _ _, hoping to inspire me to start a new career in _ _ _ _. In order to better complete the work, sum up experience, foster strengths and avoid weaknesses, the work of _ _ _ _ is summarized as follows:
I. Work report
Since I started to work in _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Every activity organized by the host represents the image of the company. So in practical work, I always strictly demand that I be cautious.
In addition, the fast running of the train depends on the front of the train. Because _ _, the cultural background is rich, just like I just joined _ _, conference planning has many shortcomings in ability, hosting style and ideology. In these aspects, I got the correct guidance and help from the company leaders, improved my working ability, made a clear direction and corrected my attitude, which laid a good foundation for my own development.
Second, the thought report
_ _ _ _ is the first time I really feel the great responsibility of my work. Everyone has different understanding and feelings about my work or career, so do I. For me, I usually grasp my own ideological context from two angles.
The first is mentality, to paraphrase a word from Milu &; Ldquo attitude determines everything &; rdquo。 With the right attitude, we can use the right method, find the right direction and get the right result. Specifically, my attitude towards work is to choose what I like and then do my best for what I love. I have always believed that work should not be a task or a burden, but a pleasure and enjoyment. Only when you are interested in it and fall in love with it completely can you fully appreciate this happiness. I have tried my best to explore and discover the joy of work through work, and only in this way can I go all out for it without reservation. It can be said that only when you know how to enjoy your work can you know how to succeed, and you can't be forced during the period.
Secondly, the problem of ability, which can be divided into professional ability and basic ability. To understand this problem, please allow me to illustrate it with a simple example: for a camel, its professional ability determines that it can survive in a desert environment, while its basic abilities, including adaptability, perseverance and natural vigilance, determine that it can.
How long have you lived in the desert environment? Specific to people, professional ability determines whether you are suitable for a job, while basic ability, including self-confidence, cooperation ability, responsibility ability, adventurous spirit and development potential, will directly determine the vitality of this job. A person who wants to succeed in his career must be a person whose two abilities can develop and operate in harmony. I believe that through hard work, I can make good use of my knowledge and exert my potential.
In _ _ _ _ _, I will devote myself to my work with a brand-new mental state, study hard and improve my planning and hosting ability. Actively respond to the company's measures to strengthen management and abide by the company's rules and regulations.
Three. Main activities and achievements
In June, 65438, I learned the marketing model, understood the cultural background of _ _, and eagerly read the book Thinking Power, which gained a lot. I quickly adjusted my work status to _ _, and participated in the planning and hosting of large-scale activities of Luoyang Company.
2. In May, he was transferred to Henan Company of _ _ Group, responsible for the management of the secondary market meeting in Henan Province, and served as the director of the meeting department. He undertook the filial piety project plan of the headquarters, planned the networking activity plan and personally promoted it in the secondary market, and cooperated with the secondary market to carry out the filial piety project and follow-up activities in the community.
In March and June, in addition to continuing to help the secondary market to start the filial piety project, it also planned the marketing plans for Father's Day, Dragon Boat Festival, Party Construction Festival and Dalian International DNA Festival, involving details such as pre-conference resource collection, in-conference process, cross-talk and after-sales service, and promoted them in the secondary market in Henan.
4. In July, in the hot summer, the sales of health care products entered the off-season, and the conference department of Henan Company planned the promotion scheme of corporate image and cultural image, including commemorating the victory of War of Resistance against Japanese Aggression, World Population Day,&; Ldquo leads a healthy and harmonious life &; Rdquo theme activities and Army Day activities.
May and August are designed as patriotic publicity months. In order to warmly celebrate the 60th anniversary of War of Resistance against Japanese Aggression's victory and close the distance with old friends, a series of activities were carried out, which greatly enhanced the corporate image of _ _ _, and laid a good foundation for sales. At the same time, combine the Qixi Valentine's Day & ldquo to hold your hand and grow old with your son&; Rdquo boutique networking activities, close the distance with customers and promote sales.
In June and September, with the upcoming premiere of Crazy Mom in Henan, a series of small-scale activities to promote Crazy Mom were planned as part of the filial piety project, which greatly enhanced Zhen 'ao's corporate culture and public welfare image. At the same time, combined with Teacher's Day and Mid-Autumn Festival, a large-scale event sales was planned.
July, 10, National Day and Double Ninth Festival are two important festivals in 10, which are also sales opportunities for _ _. We plan and promote excellent networking activities for the two major festivals, start promotional activities at the end of the year, and increase sales through meetings and conferences.
8. 1 1 month, the anniversary celebration is the main activity, and the secondary market revolves around &; Ldquo celebrates &; Rdquo held a conference to celebrate the birthday of _ _ _ _ and the birthday of old customers, publicize the enterprise, enhance the corporate image and promote sales, with obvious results.
9, 65438+February, _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ldquo; The true testimony of nine glorious years &; Rdquo & mdash & mdash _ _ Group's Nine-Year Daqing Activity Plan will push the autumn and winter activities in Henan to a climax by carrying out activities such as old customer appreciation, family friendship activities between new and old customers, employee appreciation and large-scale celebration catering activities, signing bills in advance, and picking up goods at the celebration site. Lead customers and employees to review "The Best of Glory".
Summing up one year's work, the conference staff of Henan Company not only did a good job in conference planning, but also undertook the promotion and hosting of the conference in the secondary market. They worked tirelessly and worked hard, and their working ability was affirmed by the leaders. Although some progress and achievements have been made, there are still some shortcomings, such as not many creative work ideas, and individual work is not perfect enough, which needs to be improved in future work. In the new year, I will also work harder, improve my planning ability and presiding level through various studies, strive to make my ideological consciousness and work efficiency reach a new level in an all-round way, and make greater and more contributions to the development of _ _.
Health products sales summary Fan Wener:
I came to work in the company on, and now I work in the marketing department. Looking back on the work process of health care products this year, as the sales staff of the company, we have made some achievements, but there are still many problems. In order to better complete the marketing work of the project and achieve a win-win situation, we summarize the phased sales work.
I. Work in the past year
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second, some experiences in the work
When I first arrived in the sales planning department, I was not very proficient in sales and planning, and I was not familiar with the new environment and new things. With the help of company leaders and colleagues, I quickly understood the nature of sales, the sales target, and the nature and content of mutual cooperation. As a member of the sales department, I feel a great responsibility. As the facade and window of an enterprise, a person's words and deeds also represent the image of the enterprise. Therefore, we should improve our own quality and set high standards for ourselves. On the basis of high quality, we should strengthen professional knowledge and skills.
Third, their own problems and corrective measures
After more than a year of training, my personal ability has also been exercised and improved. To sum up the intense and orderly work this year, I personally think it can be summarized as the following aspects:
1. The follow-up visit to the merchant was not timely. For various reasons, our sales staff have less opportunities to go out, thus reducing the communication with customers. In this case, many customers will forget us completely, and many cooperation opportunities will be lost in this case.
2. Without paying attention to the promotion of their own sales theory knowledge, the ability to actively learn theoretical knowledge needs to be improved.
3. Communication with customers is not in place. Due to the lack of sales experience and incomplete thinking, some thorny problems will arise.
Fourth, the direction of work 20__
Looking back on the past is to better grasp the future. In the new year, I will have higher requirements for myself, work with a stable attitude and give myself an accurate and positive position:
1, actively strive to fulfill the company's requirements and make contributions to the company.
2. Strengthen all aspects of learning, strive to improve their professional level and strengthen the study of professional theoretical knowledge.
3. Do a good job of customer information summary, pay a return visit to customers in stages, and conduct regular surveys on the sales market in order to accurately locate.
4. Communicate with customers actively and enthusiastically, and solve problems in time when found.
Finally, I am very grateful to the company for providing me with a good platform, so that I can get exercise and gradually mature in this big family. Thank leaders and colleagues for their concern and help.
I believe I will work in a better state next year.
Health products sales summary Fan Wensan:
I have been in the company for two months, and I have learned product knowledge through training and self-study, and I have also made some summaries through expanding various channels. Through observation and understanding, I realized the company's corporate culture, the company's advantages and the places that need to be worked hard. I have improved myself in the past two months, but I also know that there are still many shortcomings. Try to give full play to your strengths and make up for your shortcomings in future work. Now I report my work and ideas to the leaders and colleagues.
1. Understanding of company products and sales.
However, it is mainly marketable products and health nutrition, and it has been selling health food for more than three years before. I seldom come into contact with the extracts of precious Chinese herbal medicines. After two months of study, I learned something about Dendrobium, Gastrodia elata, Eucommia ulmoides, Pueraria lobata and American ginseng. The company has certain advantages in raw materials, Dendrobium planting technology and production and processing technology. The planting technology and production and processing technology are mature, and the products have high quality, good curative effect and no toxic side effects, which has potential demand for consumers' health. However, through the expansion of a large number of fields and channels, we know that the popularity and reputation of our products still need to be improved. In the long run, we intend to make our products last for a long time and our company last for a long time. Only by branding products, improving their popularity through various means, cultivating consumers and inculcating &; Ldquo medicine and food are homologous &; The importance of rdquo health care, consumers will more easily accept the company's products, enterprises will have greater development. In all future work, we will devote ourselves to the promotion of the company's products, and we can do some publicity activities in a proper amount, such as the promotion of high-end residential areas, if it is in line with cost saving.
Second, an overview of product channel expansion
Hospital, ran a lot of channels. Shang Chao, fitness clubs, gift companies, pharmacies, etc. In the past, the company only involved in the development of health care products in pharmacies, and rarely involved in hospitals, fitness clubs, gift companies and other channels. After nearly a month and a half of expansion, I broadened my horizons, learned about the sales channels of health food, contacted the bosses of some companies and expanded my knowledge. At the same time, I also realize that some channels are difficult to develop, such as drugstore channels, because most pharmacies have low prices of health food, with advertising support and no support, and it is difficult to sell products in pharmacies for the time being.
Because most hospitals can only prescribe prescription drugs, and there are restrictions on policies and systems, it is difficult for hospitals to make breakthroughs at present. The consumers of fitness clubs have high purchasing power and are suitable for the sales of company products. They have been to many health centers. At present, they have cooperated with a massage health center and will continue to do this work in the later period. Gift company has a wide range of customers, high-end and low-end gifts have markets, wide demand and flexible cooperation methods, so it is also suitable for the sales expansion of the company's products. In the future, we will focus on this aspect, and the work direction will change from comprehensive expansion to key expansion. Combine the characteristics of the company's products, run more channels suitable for the company's products, strive for breakthroughs in these areas, and take fewer detours &; rdquo。
3. Understand the corporate culture of the company
I always think that the corporate culture and management of a company are very important. Since I entered the company, I have been very quiet at work in the morning. Everyone is doing their own thing, no chatting, no idle play, colleagues are very practical, easy to get along with, and the atmosphere is very harmonious. But at the same time, I feel that there is too little communication between management and employees, and I hope to get communication and criticism to help correct my work and self-deficiency.
Four: my strengths and weaknesses in my work.
Because I have been engaged in conference marketing of health food for three years before, and I have also worked as the store manager and regional sales manager of health nutrition specialty store in Deweikang Bioengineering Co., Ltd., the company attaches great importance to training and learning, so I have accumulated some sales of health food. I worked in Deweikang for half a year, never being late or leaving early, and worked as a miner. I strictly abide by the company's rules and regulations, attach importance to the relationship between colleagues, do not discuss the right and wrong between the company and colleagues, safeguard the company's image, especially abide by the company's financial system, and do not be greedy for things that do not belong to me. What I care about is the improvement of my ability. I have a suitable platform to play my strengths, but there are also many shortcomings.
1. I feel that my professional knowledge is not perfect and I am not good at it, so I will read some books about Gastrodia elata and Dendrobium in the future.
2. The knowledge of marketing and management is far from enough, so we should strengthen our study in this field in the future.
3. Improve their own business level, be familiar with the work flow of each position, and improve their ability to find, analyze and solve problems.
Cultivate the habit of summarizing frequently, summarize daily, weekly and monthly, find out your own shortcomings, improve work efficiency and performance through improved methods, and improve negotiation skills, management ability, professional knowledge and execution. In short, I will devote myself to learning, summarizing and improving in the future.
Five: Some suggestions
1. Because there is no perfect product information to visit customers at present, it is not conducive to the development of the work, so it is recommended to make simple and clear product information in time.
2. Communication between departments, communication between leaders and employees, so as to understand the company, planning, as well as their recent work deficiencies and other information.
Six: the direction of future efforts
I applied for the position of regional sales manager, and in the following work,
1. I will strive to improve my quality, improve my professional knowledge and learn marketing management knowledge. Only by being familiar with professional knowledge can we convince customer service and learn marketing management knowledge, and we can learn more about the operation, objectives, performance management, social responsibility and primary functions of the enterprise, and at the same time actively pay attention to training our eloquence, communication ability, adaptability, coordination ability, organization ability and leadership ability.
2. It is not feasible to give up some products for the time being because of the expansion of sales in a large number of targeted fields.