The main reason why Donghuang Town has become a "ghost town" in just two years is that it blindly imitates successful examples, only learns appearances and has no real characteristics. As an ancient cultural city, Xianyang once had many characteristic towns. Yuanjiacun is particularly famous, so other places have also built various characteristic towns, but the effect is not so ideal, such as this very failed case-Donghuang Town.

The Guanzhong Grand Collection-Donghuang Town is located in Xinshi Community, Liquan County, Xianyang City, Shaanxi Province. Construction started in 20 13, covering an area of several hundred mu, with a total investment of 500 million yuan. There are more than 300 stores and more than 200 kinds of special snacks here, which were opened during the National Day of 20 15. The local people want to turn this place into a comprehensive tourist attraction integrating leisure, sightseeing, pension and vacation.

Unfortunately, the good times did not last long. Donghuang Town opened only about 1 year, and the number of tourists here began to decrease. The once lively town became deserted, and almost all the shops were on the verge of bankruptcy. With the passage of time, the situation in Donghuang Town has not improved. In less than two years, more than 300 merchants all closed down, and this town became very desolate and became a veritable "ghost town". Donghuang Town, which invested heavily in construction, did not expect such an ending.

Some tourism development companies, seeing the fierceness of yuanjiacun and other scenic spots, began to imitate the construction of various characteristic towns. I thought I could make a lot of money, but I didn't expect these tourism projects that only learned "shape" and lost their competitiveness disappeared in the minds of tourists in a few years, so they ended in tragedy.